Elise Darma, a renowned content creator and online course expert, partnered with Video Supply to produce a reality TV show-style series titled ‘Creating Courses.’ The goal was to take viewers behind the scenes of course creation, offering a transparent and engaging look at the processes, strategies, and challenges involved in building successful online courses.

The Challenge

Elise Darma wanted to create a series that not only educated her audience but also entertained them in a way that would keep viewers coming back. The challenge was to:

1. Blend educational content with a reality TV format that would be both engaging and informative.
2. Showcase the step-by-step journey of creating online courses, from initial brainstorming to launching, while keeping the content relatable.
3. Highlight Elise’s expertise while making the content accessible to both beginners and seasoned course creators.

The Solution

Video Supply delivered a tailored video production strategy that met Elise’s needs:

1. Reality TV Format Production: We adopted a documentary-style approach, capturing candid moments of Elise brainstorming, collaborating, and solving real-world problems in the course creation process. This gave the series a relatable and authentic feel.
2. High-Quality Video and Audio: Using industry-leading equipment, we ensured the highest production quality, with crisp visuals and clear sound, creating a professional but approachable aesthetic for the series.
3. Post-Production Excellence: Through skillful editing, we enhanced the narrative flow, creating episodes that kept viewers engaged while delivering valuable lessons on course creation.

Results

The 'Creating Courses' series became an instant hit with Elise Darma’s audience, generating significant engagement across social media platforms:

• Increased Viewer Engagement: Viewers praised the series for its authenticity and educational value, leading to increased watch time and repeat views.
• Boosted Course Sales: The series positioned Elise as an industry expert, directly contributing to a spike in sales for her online courses.
• Strengthened Personal Brand: By showing the reality behind course creation, the series helped Elise build deeper connections with her audience, further strengthening her personal brand.

By partnering with Video Supply, Elise Darma successfully created a reality TV-style series that not only educated but also entertained her audience. The ‘Creating Courses’ series highlighted the power of video storytelling in building trust and engaging viewers, ultimately driving significant business results.