Learn everything you need to know to get started with your video marketing strategy using this guide.
Online video accounts for the vast majority of consumer internet traffic, a staggering figure that highlights the power of video as a medium to communicate and connect with audiences. There's a substantial capacity for connection and information delivery that cannot be obtained via images or written communication. They have better reach, generate more clicks, and due to continuous drops in production costs, now cost less per lead generated.
It's evident that your business can no longer rely on images and written content to communicate - they're not as engaging and effective on their own. This comprehensive guide delves into the critical pillars of video marketing and discusses how you can implement a successful video marketing strategy to supercharge your content.
It's worth noting that there's a considerable difference between churning out video content and creating content that's been researched and strategically planned. Many marketers fail to realize that video marketing must undergo a multi-step process to be effective. It's not just about views or overall engagement; it's also about what the video content conveys and what actionable qualities it has.
Therefore, the main structural base of any video marketing strategy is research and planning.
As part of this, you must consider:
What do you want to accomplish with the video?
Understanding your campaign goals will ultimately ease the rest of the video marketing process since you'll have a clear path to follow. You can establish this by considering the marketing funnel stage you'd like to target.
These can be broken down into:
Awareness: Target prospective customers aware of their problem and solutions to resolve the pain point. Your video goal should be to introduce your brand and attract new users.
Interest: These prospective customers have shown interest in finding a solution to their problem. They're researching providers and reviewing services to find the best solution at this stage. Your video will need to convey the benefits of your services and why you're the best on the market.
Action: After consideration, the prospective customer has found the right solution to their problem and will be looking for a provider.
Retention: Now that they are utilizing your services, you must retain their business and continue to demonstrate that you provide value. Poor customer service or failure to show value can result in loss of business to the competition.
It's vital to take a streamlined approach to this process. Setting too many goals, some of which might be unachievable, can cause an array of issues with staying on target and delivery times.
Understanding the target audience enables you to focus and tailor efforts directly at the demographic you want to engage. The danger of not putting enough time in this step is targeting a demographic that isn't suitable for your goal, which will be a wasted effort.
The buyer persona will ultimately depend on the product or message you're driving and what pain points you're solving. This should be established when the product/service is developed, and understanding it will ensure your video is targeted to the right audience.
Once you know the marketing funnel stage you're targeting and have a solid grasp of your target audience, you need to consider how you'll drive the message to viewers. One of the best qualities of video marketing is that you can convey so much more in a shorter period. So think carefully about how your message can be best delivered while staying engaging and actionable.
Even if your planned video is short, you should have a clear structure for your story that will retain viewers' attention. An easy template to follow is to have answers to the following questions:
Ultimately, all great stories evoke emotion, and you too must consider what you'd like your audience to feel. This is a crucial part of the creation process, as your aim is to connect with your audience and reassure them that you are the answer to their problem.
Finally, to implement a successful marketing strategy, you need to consider a budget and timeframe.
There's no use creating a plan based on an idea that isn't feasible. What funds can you allocate towards creating a video? How much time can you realistically give?
Understanding these key points will ensure your marketing strategy is adapted to your means and stays on track to succeed. By the time-delayed videos are ready to launch, they might no longer be viable or relevant to the company strategy.
Now that you have a solid structure behind your video marketing strategy, you can start devising and thinking about the type of video you'd like to create. Carefully consider the goal of your campaign, as different styles of video will suit different purposes. For instance:
Explainer videos are short, engaging videos that explain a concept, product, or service in a simple and understandable way. These videos are often animated and use storytelling techniques to break down complex ideas into digestible content. They are particularly effective in industries where products or services require some education before purchase.
It's also a fantastic way to introduce your company, brand, or product services to a new audience.
This is a helpful format to follow:
The secret to great explainer videos is creating engaging material that retains the attention of your viewers. Optimal explainer videos are 1 to 2 minutes long and target the problem efficiently.
Why It’s Important: Explainer videos help clarify what your business offers and how it solves specific problems for your customers. By simplifying complex information, these videos can lead to higher conversion rates, as they make it easier for potential customers to understand and appreciate your value proposition.
Pro Tip: Keep your explainer videos focused and concise, typically between 60 to 90 seconds. Use clear, engaging visuals and a straightforward script to ensure your message is easily understood.
One of the best ways to humanize your brand, product, or service, is to create testimonial videos. These can be used to provide the viewer with a first-hand account of how your solution has actual value.
These videos are also effective in employer branding, as prospective employees can get an insight into what working at your company is like. An impressive 82% of consumers have bought a product or service based on a review, highlighting the power and utility of using testimonial videos.
Depending on how many testimonials you're including, the perfect length for viewer retention is 2 minutes.
Why It’s Important: Potential customers are more likely to trust a business that has satisfied clients. Testimonial and case study videos build credibility and can influence purchasing decisions by showing that others have had success with your offerings.
Pro Tip: Ensure your testimonial videos are authentic and feature customers who genuinely reflect your target audience. For case studies, focus on storytelling—present the problem, solution, and results in a compelling narrative.
Brand videos are foundational content pieces that introduce your company to the world. These videos should convey your brand's mission, values, and unique selling points in a compelling and concise manner. The entire video should be designed to make a strong first impression, telling your brand story and explaining what makes your business stand out from the competition.
Why It’s Important: Brand videos help establish your business identity and build trust with your audience. By showcasing your brand’s personality and vision, you can connect emotionally with potential customers, making them more likely to choose your products or services.
Pro Tip: Make your brand videos eye-catching by incorporating your brand colors, logo, and a memorable soundtrack. Keep it concise—usually between 1 to 3 minutes—to maintain viewer interest.
Commercial videos are designed to promote your products, services, or brand on a large scale, typically through paid advertising on television, YouTube, or other video platforms.
These videos are highly polished and professionally produced to capture the attention of your target audience quickly and effectively. The goal of a commercial video is to create a memorable impression that motivates viewers to take action, whether it's visiting your website, making a purchase, or engaging with your brand in some other way.
Why It’s Important: Commercial videos are a powerful tool for building brand awareness and reaching a broader audience. When done well, they can leave a lasting impact and significantly boost your brand’s visibility. These videos are also versatile; they can be used across multiple platforms, including social media, YouTube, and traditional media, to maximize reach.
Pro Tip: To create an effective commercial video, focus on delivering a clear, concise message that resonates with your target audience. Use eye-catching visuals, a strong narrative, and a compelling call-to-action to ensure your commercial stands out and drives the desired response. Keep the length short, typically 15 to 60 seconds, to maintain viewer interest and fit within the standard ad formats on various platforms.
If you're preparing to launch a new product or service, this type of video is the best way of announcing to your audience and current customer base. Typically, you'll define the product clearly and explain why it's a beneficial addition to your portfolio.
You may also want to use this video style to target customers in the awareness stage of the marketing funnel and explain why you are the best solution over other competitors.
Why It’s Important: Consumers are more likely to purchase a product after watching a demonstration video that clearly explains its value. These videos reduce the uncertainty associated with buying new products and provide a virtual “test drive” that builds confidence in your offering.
Pro Tip: Focus on creating high-quality, eye-catching visuals that clearly show the product in action. Use close-ups and detailed shots to highlight specific features, and include a call-to-action at the end to encourage viewers to make a purchase.
Incorporating a variety of video types into your marketing strategy is essential for promoting your business effectively. From brand videos that introduce your company to the world, to product demonstrations that drive sales, and educational content that builds authority, each video type serves a unique purpose in your overall strategy.
By leveraging these videos across various video platforms, you can create a comprehensive and eye-catching video marketing strategy that drives results and helps your business grow.
There are plenty of video types and styles to choose from. Note that this is different from video type and typically refers to how your video will be made. Perhaps you want to use a minimalist animation to quickly explain a complex product to viewers. You may want to use a mini-doc approach for your company story.
There's an array of styles you can choose from, and each will add a different quality to your video.
Now that you have a solid structure for your video marketing campaign, it's time to dive into the production process. Crafting effective video content is not just about hitting the record button; it involves careful planning and strategic thinking. To maximize the impact of your video marketing efforts, you need to approach the video creation process with a clear understanding of your objectives, audience, and the various elements that contribute to successful video content.
In this section, we'll break down the key components you need to consider when creating videos that provide real value and align with your overall video marketing strategies. Whether you're focusing on short-form content for social media or in-depth tutorials for your website, these elements are essential for producing high-quality videos that resonate with your audience and drive results on any video platform.
You now know your targets, your audience, the type of video you want to make, and the style. Now comes the fun part - execution. One of the most effective ways to begin is to brainstorm ideas and work on a storyboard and script.
If you're not in the position to create good, quality videos, ensure that you're employing the help of a service that can. That means working with a fantastic video production company, animators, graphic designers, and content writers. Of course, you won't need all of these, but delegating work you can't do yourself is always better than taking a DIY approach that ends up looking unprofessional.
Using our on-demand video production services is also a fantastic way to create high-quality videos without having to worry about the production process.
The first step in the video creation process is to clearly define your objectives. What do you want to achieve with your video marketing efforts? Are you looking to increase brand awareness, generate leads, or educate your audience? Understanding your goals will guide the entire production process, from scripting to distribution.
Equally important is identifying your target audience. Knowing who you are speaking to will influence the tone, style, and content of your video. Tailor your message to address the specific needs and interests of your audience, ensuring that your video content is relevant and engaging.
Doing research will help you know what your video messages need to be about and how to better serve your audience.
Use the following research questions to prepare your video strategy.
Crafting a clear message is essential to business growth.
The more clearly you can talk about what you do and how you can help your customers, the more you will win over your customers.Your unique message is your competitive edge and helps you stand out from the other noise online.
And, it will make video scripting much easier. You’ll be confident in how to create all content online, not only video.
You’ll build a profitable connection with customers and they’ll understand why they need to buy your product or service.
To do all this messaging magic, we use Story Supply™ — our signature brand messaging framework that will help you clearly and confidently talk about what you do in a simple yet powerful way. Before you prepare video scripts, update your story supply so your messages will resonate from ads to your product communication plan.
Once your objectives and audience are defined, it's time to develop a comprehensive video marketing strategy. This strategy should outline how you plan to use video across various platforms, such as YouTube, Instagram, LinkedIn, or your own website. Consider which types of videos will best suit your goals—whether it's brand videos, product demonstrations, or customer testimonials.
Your strategy should also include a content calendar that schedules when and where your videos will be published. Consistency is key in video marketing, so planning ahead will help you maintain a steady stream of content that keeps your audience engaged.
Video done right can do a lot to grow your business. And it's the only way your brand can get visible and stand out more than any other type of content. But video will only work when you have a clear plan to guide you.Every plan, begins with the end in mind.
So, what are your business goals over the coming months?
Whether you want to automate your marketing to free up your time for vacation, multiply your audience size, hit a six-figure product launch, or something entirely different... then this business objective becomes your main goal and vision for success!
And since video is an essential part of your marketing plan then you need to set goals for your traffic, leads and sales.
Inspired by your marketing, make a spreadsheet list of video topic ideas to start building your video supply. Each video will be categorized into a marketing phase for traffic, lead or sales related video content.
The scripting and storyboarding phase is where your video begins to take shape. A well-crafted script is crucial for delivering a clear and compelling message. It should include a strong introduction to grab attention, a body that delivers your key points, and a conclusion with a clear call-to-action.
Storyboarding helps you visualize how each scene will look and how the story will flow. It’s a crucial step in ensuring that your video is visually engaging and aligns with your overall video marketing strategies. This is also the stage where you decide on the length of your video, which should be optimized for the video platform you're targeting.
Using your video list, write SEO-driven video outlines and scripts.It’s not essential to do word-for-word scripts for every video but you may organize your ideas and talking points to easily film each video.
Download and use our video scripting guide to plan, outline and write your videos scripts.
High production quality is essential for making your video stand out, especially in a competitive landscape. This doesn't necessarily mean you need a huge budget, but attention to detail is key. Good lighting, clear audio, and professional editing can make a significant difference in how your video is perceived.
When shooting your video, consider the environment, camera angles, and overall aesthetic. If you're filming a product demonstration, make sure the product is the focal point and that its features are clearly highlighted. For brand videos, focus on creating an atmosphere that reflects your brand's values and identity.
Complete the following video production checklist before you or your crew hits record.
This quick start checklist is not comprehensive but it will help you focus on the essentials for your video production time. Based on how professional and polished you'd like your videos to look we recommend you work with a video team to do everything for you.
Our team has worked with businesses of all sizes and backgrounds to professionally film videos that help them stand out, profit and grow!
Are you ready to become our next client? Contact us today.
After you film your videos it's time for post-production. But based on your role, you shouldn't have to worry too much about the post-production process.
Post-production includes everything dealing with video editing, motion graphic design, sound effects, call to actions and more. That means you can easily hire a professional and experienced video editor or agency to do all of the work for you. Make sure you get familiar with the post-production process but don't worry about doing yourself.
Explore our marketplace of video production services (like video editing) to help you along every step of the production process.
Different video platforms have different requirements and best practices. For example, YouTube favors longer, more in-depth content, while platforms like Instagram and TikTok are better suited for short, eye-catching videos. Understanding the nuances of each platform will help you tailor your content for maximum impact.
Additionally, consider the technical specifications for each platform, such as aspect ratio, video length, and file size. Optimizing your videos for the platform they will be published on ensures they perform well and reach the intended audience.
To ensure your videos reach the widest audience possible, integrate SEO best practices into your video marketing efforts. This includes using relevant keywords in your video titles, descriptions, and tags, as well as creating engaging thumbnails and compelling calls-to-action.
Optimizing your videos for search engines will increase their visibility on platforms like YouTube and Google, driving more traffic to your content and ultimately, your website.
Once your videos are live, it’s important to monitor their performance. Use analytics tools to track key metrics such as views, watch time, engagement, and conversion rates. This data will provide insights into what’s working and what’s not, allowing you to refine your video marketing strategies accordingly.
Regularly reviewing your results and making adjustments will help you optimize your video marketing efforts over time, ensuring that you continue to produce content that resonates with your audience and drives business growth.
Approaching the video creation process with a strategic mindset is essential for producing content that not only looks great but also delivers results. By carefully considering your objectives, audience, and the specific requirements of each video platform, you can create video content that enhances your video marketing efforts and helps your business thrive.
Your video has been through a well-planned creation process, and it’s now ready to be launched. However, the journey doesn’t end here. Distributing your video content is just as important as creating it. A great video marketing strategy requires thoughtful distribution across various platforms to ensure your content reaches your intended audience and achieves its desired impact. In this section, we'll explore the different avenues for distributing your videos, including paid media, earned media, and owned media. We’ll also discuss how to integrate these channels into a cohesive video content strategy that maximizes your marketing efforts.
Before diving into the specifics of video distribution, it’s important to understand how distribution fits into your overall marketing strategy. A well-rounded video content strategy is not just about producing high-quality videos—it’s also about ensuring those videos are seen by your intended audience. This requires a clear understanding of where your audience spends their time online, and which social media platforms or video platforms are most effective for reaching them.
To create a good video marketing strategy, you need to think about distribution from the very beginning of your video campaign. This means considering how your videos will be shared, promoted, and optimized across various channels to achieve your marketing goals. Whether you’re looking to increase brand awareness, generate leads, or drive conversions, your distribution strategy should be tailored to these objectives.
Video distribution can be broken down into three main categories: paid media, earned media, and owned media. Each plays a critical role in your video marketing strategy, and understanding how to balance these elements is key to a successful campaign.
Paid media involves spending money to promote your videos across different platforms. This is often the most straightforward way to ensure your video content reaches a broad audience, especially if you’re targeting specific demographics or trying to break into new markets. Paid media includes options like search ads, paid social media posts, video ads on platforms like YouTube, and influencer marketing.
Search Ads: One of the most common forms of paid media is search advertising. By promoting your videos through search ads, you can target users who are actively searching for content related to your industry. This is particularly effective on platforms like YouTube, where users often search for specific types of video content. By using search ads, you can ensure your videos appear at the top of the search results, increasing visibility and driving more traffic to your content.
Paid Social Media: Social media platforms like Facebook, Instagram, LinkedIn, and Twitter offer powerful advertising tools that allow you to promote your videos directly to your target audience. Paid social media campaigns can be highly effective, especially when combined with detailed targeting options that allow you to reach users based on demographics, interests, and behaviors. This ensures that your videos are seen by the people most likely to be interested in your content, maximizing the impact of your video marketing strategy.
Video Ads on YouTube: YouTube remains one of the most popular video platforms in the world, making it an essential part of any video marketing campaign. You can use YouTube’s advertising options, such as TrueView ads, bumper ads, and display ads, to promote your videos to a large and engaged audience. These ads can be targeted based on factors like user behavior, interests, and viewing history, ensuring that your videos are shown to the right people at the right time.
Influencer Marketing: Partnering with influencers who have a large following in your industry can be a powerful way to promote your videos. Influencers can help amplify your message by sharing your content with their audience, often in a more authentic and engaging way than traditional ads. This form of paid media can be particularly effective for reaching younger audiences who are more likely to trust recommendations from influencers they follow on social media platforms.
Earned media refers to the organic exposure your videos receive through shares, mentions, and reviews. This type of distribution is incredibly valuable because it’s driven by third-party endorsements, which can significantly enhance your brand’s credibility and trustworthiness. Earned media is often the result of successful content that resonates with viewers, prompting them to share it with their own networks.
Social Media Shares: One of the most common forms of earned media is social media sharing. When viewers find your content engaging or valuable, they are likely to share it with their friends and followers on social media platforms. This can lead to a viral effect, where your video content is spread far beyond your initial audience, driving significant traffic and engagement. To encourage social sharing, make sure your videos are easily shareable and include calls-to-action that prompt viewers to share with their networks.
Mentions and Reviews: Another powerful form of earned media comes from mentions and reviews by industry experts, bloggers, and media outlets. Positive reviews and mentions can greatly enhance your brand’s reputation and drive more viewers to your videos. To increase the likelihood of earning this type of media, consider reaching out to bloggers, journalists, and industry influencers who may be interested in reviewing or discussing your content.
User-Generated Content: Encouraging your audience to create their own content related to your brand is another effective way to earn media. For example, you might launch a video contest where users submit their own videos showcasing how they use your product or service. User-generated content not only increases engagement but also provides additional content that can be shared across your social media channels.
Owned media includes the channels that your business controls, such as your website, blog, email newsletters, and social media pages. This form of distribution is critical because it allows you to directly control the message and ensure that your videos are seen by your existing audience.
Website and Blog: Embedding your videos on your website or blog is one of the most effective ways to increase visibility and drive traffic. Your website is often the first place potential customers will visit to learn more about your brand, so it’s essential that your video content is easily accessible and prominently displayed. Consider creating a dedicated video gallery or integrating videos into relevant blog posts to provide additional value to your site visitors.
Email Newsletters: Email marketing remains one of the most effective channels for reaching your audience, and incorporating video into your email campaigns can significantly boost engagement. Videos can be used to showcase new products, provide tutorials, or share customer testimonials. Including video content in your emails can increase click-through rates and drive more traffic to your website or social media channels.
Social Media Channels: Your brand’s social media pages are another key distribution channel for your video content. Regularly sharing videos on platforms like Facebook, Instagram, LinkedIn, and Twitter can help keep your audience engaged and informed. Each platform has its own unique features and best practices, so it’s important to tailor your video content to suit the specific social media platform you’re using. For example, Instagram’s vertical video format and Stories feature are ideal for short, eye-catching videos, while LinkedIn is better suited for professional, educational content.
A good video marketing strategy integrates paid, earned, and owned media to create a cohesive and effective distribution plan. Each of these elements plays a unique role in your overall strategy, and together, they can significantly amplify the reach and impact of your video content.
Paid Media for Immediate Reach: Paid media is essential for gaining immediate visibility and ensuring that your videos are seen by a large and targeted audience. By investing in paid distribution channels, you can quickly boost your video’s reach and drive more traffic to your website or social media platforms. This is especially important during the early stages of your video campaign when you’re trying to build momentum and generate initial interest.
Earned Media for Credibility: Earned media provides social proof and adds credibility to your video content. When viewers see that your videos are being shared and discussed by others, they are more likely to trust your brand and engage with your content. Earned media can also help your videos reach new audiences who may not have been exposed to your brand through paid or owned channels.
Owned Media for Long-Term Engagement: Owned media is crucial for maintaining long-term engagement with your audience. By regularly sharing video content across your owned channels, you can keep your audience informed and engaged, driving repeat visits and building a loyal following. Owned media also allows you to reinforce your brand message and provide ongoing value to your audience through a consistent content strategy.
Cross-Promotion for Maximum Impact: To maximize the impact of your video marketing strategy, consider cross-promoting your videos across multiple channels. For example, you might promote a new video on your social media pages, while also embedding it on your website and including it in your next email newsletter. This multi-channel approach ensures that your videos reach a wider audience and are seen by your intended audience at multiple touchpoints.
Different social media platforms have different strengths and best practices when it comes to video content. To optimize your video marketing efforts, it’s important to tailor your distribution strategy to the specific platform you’re using. Here’s a brief overview of how to approach video distribution on some of the most popular social media channels:
YouTube: As the world’s largest video platform, YouTube is an essential part of any video marketing strategy. YouTube is ideal for longer-form content, such as tutorials, webinars, and product demonstrations. To maximize your reach on YouTube, optimize your video titles, descriptions, and tags for search, and encourage viewers to like, share, and subscribe to your channel. YouTube also offers powerful analytics tools that allow you to track the performance of your videos and make data-driven decisions about your video content strategy.
Facebook: Facebook is a versatile platform that supports a wide range of video content, from short, eye-catching clips to longer, more in-depth videos. Facebook’s algorithm favors videos that generate high engagement, so it’s important to create content that encourages likes, shares, and comments. Live videos and Stories are also highly effective on Facebook, as they create a sense of urgency and encourage real-time interaction with your audience.
Instagram: Instagram is all about visual storytelling, making it an ideal platform for short, engaging videos. Instagram’s feed, Stories, and IGTV features offer multiple opportunities to share video content with your audience. To maximize your reach on Instagram, focus on creating visually appealing, eye-catching videos that are optimized for mobile viewing. Use relevant hashtags and location tags to increase discoverability, and consider using Instagram ads to promote your videos to a wider audience.
LinkedIn: LinkedIn is the go-to platform for professional and B2B video content. Educational videos, industry insights, and thought leadership content perform particularly well on LinkedIn. To optimize your video marketing efforts on LinkedIn, focus on creating content that provides value to your professional audience and positions your brand as an industry leader. LinkedIn’s targeting options allow you to reach specific industries, job titles, and company sizes, making it a powerful tool for B2B marketing.
Twitter: Twitter’s fast-paced environment is ideal for short, attention-grabbing videos. To stand out on Twitter, focus on creating videos that are concise, shareable, and relevant to current trends or conversations. Twitter’s algorithm favors content that generates high engagement in a short period, so timing is critical. Consider using Twitter ads to boost the visibility of your videos and reach a larger audience.
TikTok: TikTok is one of the fastest-growing social media platforms, known for its short, creative video content. TikTok’s algorithm is designed to surface content that resonates with viewers, making it possible for videos to go viral even if you don’t have a large following. To succeed on TikTok, focus on creating fun, authentic videos that align with trending topics and challenges. Use TikTok’s editing tools and effects to enhance your videos, and engage with your audience by participating in trends and responding to comments.
Effective video distribution is crucial to the success of your video marketing strategy. By strategically leveraging paid, earned, and owned media, and tailoring your content to the unique strengths of different social media platforms, you can ensure that your videos reach your intended audience and achieve your marketing objectives.
Remember, a good video marketing strategy is dynamic and adaptable. Continuously monitor the performance of your videos across different channels, and be willing to adjust your approach based on what works best for your audience. By taking a strategic, multi-channel approach to video distribution, you can maximize the impact of your video marketing efforts and drive meaningful results for your business.
There are many factors and numbers you need to be aware of to measure the success of your video strategy. Many variables can inflate your views, so these alone aren't enough to gauge whether it's building towards your target.
Here are some of the most useful metrics to track that’ll give you a solid indication of your video’s success:
All of these figures combined will give you a much better idea of whether you're on track to reach your goal. It doesn't matter if your video goes viral when you're not getting any sign-ups. A video with modest views entirely focused on a target audience can still be effective in generating sales and improving brand awareness.
It's worth noting that video marketing is also a fantastic way to improve your SEO. It will help your company outrank competitors, as Google is more likely to rank video content higher in the search results.
An impressive 86% of marketers have even stated that video content has helped increase traffic to their website, while 78% say that it directly improved sales figures. This highlights the power of video SEO and why you need to seriously consider this type of marketing strategy.
No matter whether you’re an entrepreneur, small business, or global corporation, social media is now an essential aspect of any digital marketing campaign. However, with nearly four billion people regularly using some form of social media, being able to stand out from the crowd and cut through all that noise has never been more challenging.
Video content is now crucial in helping you to reach new customers and improve brand reputation. Yet creating those perfect videos can be incredibly challenging, particularly with social media trends changing continuously. Of course, not only are trends always changing, but every platform has different specifications when it comes to videos, which only adds another layer of complication.
Here at Video Supply, we know how tough it can be. That is why we thought we would take a closer look at the latest video advertising specs for 2022, ensuring you can maximize your results.
Get creating and unlock the full potential of video marketing!
It's evident that leveraging a well-crafted content marketing strategy through social videos can significantly enhance your brand's visibility, boost brand recognition, and drive video views across multiple distribution channels. By utilizing video marketing, you not only build stronger connections with your audience but also target new customers more effectively.
Whether you’re producing one video or an entire series, the impact on your brand's visibility can be profound. If your marketing team needs some guidance, explore our list of essential videos you should create to elevate your business.
You now possess the essential knowledge to develop impactful content, backed by research, that delivers real value to your customers. So enough waiting—get creating and unlock the true power of video marketing! Contact us today to get started.
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