Mike Michalowicz, a well-known business author and entrepreneur, recognized a significant challenge faced by many entrepreneurs—they often don't know what to focus on. Instead of targeting the most critical issues in their businesses, entrepreneurs tend to spend their time and energy on urgent but less important tasks. Michalowicz’s "Fix This Next" framework was designed to address this problem by helping business owners identify and prioritize the most vital issues that need attention in their operations.

To promote and explain the value of becoming a Fix This Next Adviser, Michalowicz partnered with us to create an engaging and informative video that would resonate with entrepreneurs. The video had to clearly communicate the frustrations many business owners face and highlight how becoming a "Fix This Next Adviser" provides the necessary tools and expertise to help businesses thrive.

Objective:

The primary objective was to create a compelling video that effectively showcased the benefits of becoming a Fix This Next Adviser, allowing entrepreneurs to systematically identify the most pressing issues in their businesses. The video needed to address the following:

1. The Entrepreneurial Struggle: Entrepreneurs often feel overwhelmed by urgent tasks but fail to focus on what truly matters.
2. Fix This Next Solution: Becoming a Fix This Next Adviser equips individuals with the skills and tools to help businesses identify the one area that will make the biggest impact on growth.
3. Call to Action: Inspire viewers to take the next step by becoming a Fix This Next Adviser or learning more about the program.

Approach:

Our approach to this project revolved around combining powerful storytelling with dynamic visuals to create a video that would speak to entrepreneurs directly. We utilized the following key production techniques:

1. Interview-Based Storytelling:
   • The video opened with a direct message from Mike Michalowicz himself, explaining the common struggles faced by entrepreneurs. Using footage of Mike discussing the challenges of modern-day business ownership, we were able to capture his authenticity and passion for helping others.
   • We complemented Mike’s talking points with interviews from successful Fix This Next Advisers, sharing their personal experiences of how the system has transformed the businesses they've worked with.
2. Illustrating the Entrepreneurial Pain Points:
   • To engage viewers, we showcased common scenarios where entrepreneurs find themselves overwhelmed—scenes of business owners multitasking, handling constant crises, and dealing with stress.
   • These scenarios were supported by bold, on-screen text highlighting the common pain points: “Feeling Overwhelmed?”, “Chasing the Urgent, Missing the Important?”, “Exhausted But Not Growing?”
3. Highlighting the Solution:
   • The video smoothly transitioned from the problems entrepreneurs face to the Fix This Next solution. We introduced visual metaphors, such as a tangled web representing a business in chaos, which then became untangled as the Fix This Next system was applied.
   • Key moments of Mike Michalowicz explaining how Fix This Next Advisers can use their training to help pinpoint and resolve core issues were emphasized, allowing viewers to see the tangible benefits of the program.
4. Dynamic Editing:
   • Our editing team created seamless transitions between interview segments, B-roll, and on-screen graphics. This helped maintain the flow of the narrative while making it easy for viewers to follow the story.
   • We used quick cuts and smooth camera movements to keep the energy high, ensuring that the video was engaging and attention-grabbing from start to finish.
5. Call to Action:
   • The video ended with a powerful call to action, encouraging viewers to visit the Fix This Next website to learn more about how they can become a certified adviser and help businesses grow sustainably.

Challenges:

One of the key challenges in producing this video was balancing the personal, relatable struggles of entrepreneurs with the more technical explanation of the Fix This Next system. It was important to avoid overwhelming the audience with too much detail while still providing enough information to make the concept clear.

Additionally, we needed to ensure that the video was visually appealing while conveying the serious nature of the struggles business owners face. We solved this by using a mix of real-life scenarios, interviews, and clear, digestible graphics to break down the complex concepts.

Results:

The video successfully captured the essence of the Fix This Next program and resonated with the target audience—entrepreneurs seeking clarity and guidance in growing their businesses. It effectively communicated the benefits of becoming a Fix This Next Adviser, positioning the role as not only a lucrative opportunity but also as a way to genuinely help business owners succeed.

The video was used in online marketing campaigns, shared across social media platforms, and featured on the Fix This Next website. The response from the entrepreneurial community was overwhelmingly positive, with many viewers expressing interest in the adviser program. The clear messaging and engaging storytelling resulted in increased inquiries, sign-ups for the program, and more businesses seeking help from Fix This Next Advisers.

By leveraging our video production and editing services, the Fix This Next adviser program was able to effectively communicate its value proposition to a broad audience. The video’s success highlights the importance of combining storytelling with strategic visuals to create content that not only informs but also inspires action. The project exemplifies how impactful video can be in explaining complex business solutions and driving audience engagement.