Client: Amazon Studios
Project: Leaderboard Tech Documentary – Highlighting the Production Behind the 2024 U.S. Presidential Election Broadcast
Services Provided: Onsite Video Production and Editing

Introduction: Telling the Story Behind the Story

Amazon Studios sought to go beyond traditional election coverage by creating a behind-the-scenes documentary that showcased the advanced technology and collaborative efforts driving their 2024 U.S. Presidential Election broadcast. This project, titled the Leaderboard Tech Documentary, aimed to spotlight the innovation, teamwork, and scale of the broadcast production.

Video Supply partnered with Amazon Studios to provide professional onsite video production and editing services, capturing the essence of the event through interviews, dynamic b-roll, and time-lapse footage. The result was a compelling documentary that brought viewers into the heart of the production process.

The Challenge: Capturing Complexity and Innovation

Amazon Studios faced unique challenges with this project:

1. Showcasing Cutting-Edge Technology: Highlighting the advanced tools and systems used to power the broadcast.
2. Humanizing the Process: Demonstrating the dedication and expertise of the production team.
3. Delivering High-Quality Content: Producing a visually and narratively engaging documentary that resonated with audiences.

Solution: Comprehensive Video Production and Editing

To meet these challenges, Video Supply implemented a strategic, multi-faceted approach designed to deliver a polished, impactful documentary.

Step 1: Pre-Production Planning

• Conducted in-depth consultations with Amazon Studios to understand project goals and define the narrative arc.
• Created a detailed shot list, focusing on key production areas, technology in action, and behind-the-scenes team moments.
• Coordinated schedules with the production team to capture live broadcast preparations seamlessly.

Step 2: Onsite Video Production

• Dynamic Interviews: Captured interviews with key production team members, sharing insights into their roles and contributions.
• B-Roll Footage: Documented live setup processes, equipment in action, and team collaboration to create a rich visual narrative.
• Time-Lapse Sequences: Filmed time-lapse footage to illustrate the scale of event preparation, from set construction to broadcast execution.
• Deployed a multi-camera setup with 4K resolution for crisp, professional visuals, along with high-quality audio recording equipment.

Step 3: Post-Production Excellence

• Edited raw footage into a cohesive documentary series, weaving together interviews, b-roll, and time-lapse to create a compelling narrative.
• Enhanced visuals with color grading, motion graphics, and branded animations to highlight key moments and technological innovations.
• Balanced audio levels for clarity, ensuring the final product met Amazon Studios’ high standards for production quality.

Results: A Documentary That Delivered Impact

The Leaderboard Tech Documentary successfully achieved its goals, bringing to life the innovation and collaboration behind Amazon Studios’ broadcast.

Key Outcomes

1. Engaged Audiences: The documentary achieved an 85% viewer retention rate, showcasing its ability to captivate viewers.
2. Increased Visibility: Social media teasers garnered over 500,000 views within two weeks, amplifying excitement around the project.
3. Versatile Content: High-quality footage was repurposed across 6+ marketing campaigns, maximizing the return on investment.
4. Elevated Brand Perception: Surveys indicated that 90% of viewers found the documentary insightful, reinforcing Amazon Studios’ reputation for innovation.

Client Testimonial

"Video Supply’s expertise and dedication brought our behind-the-scenes story to life. Their attention to detail, creativity, and professionalism made this documentary a standout success."
— [Name], [Title], Amazon Studios

Why Choose Video Supply for Your Next Project?

At Video Supply, we specialize in capturing and telling meaningful stories through high-quality video production and editing. From live events to behind-the-scenes documentaries, our team delivers content that resonates with audiences and drives results.

Contact us today to learn how we can elevate your next project with professional video production services.