The Marketers Heart event, hosted by Julie Stoian and Cathy Olson of Funnel Gorgeous, is more than just a conference; it's a celebration of integrity-driven marketing with purpose. With an emphasis on thoughtful, respectful, and inspiring brand-building, the event gathers entrepreneurs who believe in aligning their business, products, and marketing strategies with their values. To capture this powerful message, Funnel Gorgeous partnered with Video Supply for comprehensive video production and editing services.

Objective

Funnel Gorgeous hired Video Supply to capture full event coverage of the multi-day Marketers Heart event. The goal was to produce a video that showcased the energy, excitement, and purpose behind the event. This video was intended to be played on the second day of the event to keep the momentum going and to set the stage for introducing a high-ticket coaching product.

Production Approach

Video Supply's team was tasked with creating a dynamic event video that:

  • Captured the live experience of attendees on Day 1.
  • Included b-roll footage of activities, speaker sessions, and interactions.
  • Showcased testimonials from participants to convey the authentic impact of the event.
  • Produced a same-day edit to be shown to attendees on Day 2, building anticipation for the upcoming sessions and products.

Event Insights: What is the Marketer's Heart?

The Marketers Heart is a community-driven event that emphasizes beautiful marketing with integrity. It encourages entrepreneurs to:

  • Align their design, products, and business practices with their personal values.
  • Focus on building respectful, enjoyable buying experiences that create loyalty.
  • Foster community and build a legacy without resorting to manipulative marketing tactics.
  • Pursue authentic and consistent revenue growth, even if it means defying industry norms.

The heart of the event is about creating marketing strategies that are not only effective but also ethical. It’s about moving away from aggressive, deceptive sales tactics and instead embracing honesty, thoughtful design, and true customer connection.

Video Supply’s Execution

Video Supply took a strategic approach to the production:

  1. Full Coverage: Captured key moments, including speaker sessions, audience interactions, and group activities. The footage highlighted the community spirit and engaging atmosphere.
  2. B-Roll & Testimonials: Featured diverse shots of attendees sharing their experiences and insights, adding authenticity to the narrative.
  3. Same-Day Edit: Edited a concise, energetic video in real-time to be played on Day 2. This video served to reignite excitement among attendees and set the stage for the presentation of a high-ticket coaching product.

Challenges & Solutions

Challenge: Producing a high-quality video within the limited timeframe of a same-day edit.

Solution: Video Supply’s team implemented a streamlined editing process and utilized experienced editors who could quickly sift through footage and assemble a polished video. This efficient workflow allowed for quick delivery without compromising quality.

Challenge: Capturing genuine experiences without disrupting the flow of the event.

Solution: By using discreet filming techniques and strategically placing cameras, the production team ensured they could capture candid moments without interrupting the natural interactions and flow of the event.

Outcome

The event video created by Video Supply was a success. Shown on Day 2, it:

  • Reinforced the energy and positive experiences from the previous day.
  • Helped maintain the event’s momentum and excitement.
  • Set up a compelling introduction for the high-ticket coaching product, aiding in conversions.

Why Choose Video Supply?

Video Supply’s production services go beyond just filming events. They craft stories that capture the essence of a brand and resonate with audiences. By using high-quality visuals and strategic editing, they bring the emotions and energy of live experiences to life. Whether it’s a conference, a community event, or a brand showcase, Video Supply helps businesses share their stories in an engaging and impactful way.

The collaboration between Funnel Gorgeous and Video Supply brought the Marketers Heart event to life, offering attendees an immersive experience and driving home the message of marketing with integrity. With the success of Day 1’s video production, Funnel Gorgeous was able to build excitement, foster community spirit, and set the stage for future growth.

If you want to create powerful, story-driven videos that connect with your audience, learn more about Video Supply's live event production services.

View Transcript

"The results were incredible! 3200 sales on $37 product with our ads. So $118,400 in sales. Shout out to Dallin and Content Supply. They are amazing! And help me look great and grow my business.”

Funnel Gorgeous
Software Company

"This video is giving me all the feels. FREAKING LOVE IT!” — Kelsey Murphy

Funnel Gorgeous
Software Company
Marketers Heart Event Day 1
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