Client: Paws 'n' Claws Veterinary Center‍

Project Partners: Video Supply and Vizisites‍

Industry: Veterinary Services‍

Services Provided: Video Production and Photography

Overview

Paws 'n' Claws Veterinary Center is a trusted pet care provider known for delivering compassionate and professional services. To expand its reach and connect emotionally with pet owners, the center partnered with Video Supply and Vizisites to create high-quality video and photography content. The project aimed to highlight their state-of-the-art facilities, expert team, and personalized care for animals.

This strategic collaboration resulted in visually compelling content that strengthened the center’s digital presence and engaged their community.

Project Goals

1. Build Emotional Connections: Create content that resonates with pet owners and emphasizes the center’s commitment to pet health and happiness.
2. Enhance Online Presence: Use visually engaging content to boost their website and social media visibility.
3. Drive New Clients: Increase inquiries and appointments by building trust and showcasing their services through authentic storytelling.

The Approach

Video Supply, in partnership with Vizisites, employed a comprehensive approach to meet these goals:

1. Discovery and Planning:
   • Conducted interviews with the veterinary team to understand their mission, services, and the emotional core of their work.
   • Developed a tailored content strategy to highlight their expertise, facilities, and pet care success stories.
2. Video Production:
   • Brand Video: Produced a 2-minute video capturing the essence of Paws 'n' Claws’ values and services.
   • Client Testimonial Videos: Filmed real pet owners sharing their positive experiences with the center.
   • Educational Content: Created short videos for social media offering tips on pet care and wellness.
3. Photography Services:
   • Captured high-quality images of the veterinary team, pets, and the facility to showcase their welcoming environment and professional approach.
   • Created a library of photos optimized for web, social media, and marketing collateral.
4. Post-Production:
   • Edited videos and retouched photos to align with the center’s branding and tone.
   • Delivered polished, ready-to-publish content optimized for digital platforms.

Key Deliverables

• 1 Brand Story Video (2 minutes)
• 5 Client Testimonial Videos (30-60 seconds each)
• 3 Educational Videos (1 minute each)
• 50 Professional Photos of team members, pets, and facilities

Results

The partnership between Video Supply, Vizisites, and Paws 'n' Claws Veterinary Center delivered outstanding results:

• Increased Website Engagement: The brand video boosted time-on-page by 35%, with a notable rise in appointment bookings.
• Enhanced Social Media Performance: Testimonial and educational videos generated a 40% increase in engagement across Facebook and Instagram.
• Greater Client Trust: The high-quality visuals and genuine testimonials contributed to a 20% uptick in new client inquiries.

This project highlights how strategic video and photography services can amplify a business’s story and create meaningful connections with its audience. By partnering with Video Supply and Vizisites, Paws 'n' Claws Veterinary Center was able to showcase its unique approach to pet care while driving tangible business results.

Ready to elevate your brand with high-quality video and photography? Contact Video Supply today to start your project!