Princess Cruises hired Video Supply to produce a series of People Stories highlighting crew members, officers, and employees from around the world.

Meet Ciprian. This is his story.

Project Overview

In the competitive world of cruise lines, storytelling is a powerful tool for engaging potential guests and showcasing the unique experiences offered on board. Princess Cruises recognized the need to highlight the inspiring journey of one of their exceptional team members, Ciprian, through a compelling video. This case study explores how Video Supply provided top-notch video production and editing services to bring Ciprian's story to life.

Background

Ciprian’s journey is a testament to hard work, passion, and dedication. Starting from humble beginnings, Ciprian worked nights in a small restaurant while attending hotel and management school during the day. His passion for cooking led him to apply for a position on a business cruise, where he started as a sous chef. The role was challenging, involving the preparation of diverse menus and the management of various teams. Through perseverance, Ciprian now manages five restaurants on the Princess Cruises ship: Sabatini's (an Italian restaurant), The Sterling Steakhouse, a gastro pub, an international cafe, and a wine bar. His story is not just about cooking but about managing different people with a unified goal.

The Challenge

Princess Cruises needed a way to effectively share Ciprian's inspiring story with a wide audience. The goal was to create a video that would not only highlight Ciprian's journey and achievements but also illustrate the vibrant and diverse culinary experiences available on their ships. The challenge was to capture the essence of Ciprian's hard work, his passion for cooking, and his leadership in a way that would resonate with viewers and potential guests.

The Solution: Engaging Video Storytelling

Princess Cruises enlisted the expertise of Video Supply, a renowned video production and editing service, to create a video that would tell Ciprian's story compellingly.

Pre-Production: Conceptualization and Planning

• Initial Consultation: Video Supply held meetings with Princess Cruises to understand the objectives and key messages for Ciprian’s story.
• Storyboard and Script: A detailed storyboard and script were developed to outline the narrative structure and visual elements of the video.
• Logistics Planning: Coordination with Princess Cruises to schedule filming sessions in Ciprian’s restaurants and other relevant locations on the ship.

Production: Capturing the Story

• Filming: High-quality footage was captured, showcasing Ciprian in action, interacting with his team, and managing his restaurants. Scenes included Ciprian preparing dishes, team meetings, and guest interactions.
• Interviews: Personal interviews with Ciprian were conducted to provide insight into his journey, challenges, and achievements. Testimonials from his colleagues and supervisors were also included.
• Visual and Audio Elements: Use of dynamic visuals, engaging music, and clear audio to enhance the storytelling.

Post-Production: Editing and Finalization

• Editing: The footage was meticulously edited to create a cohesive and engaging narrative. Transitions, effects, and color grading were applied to ensure visual appeal.
• Voiceover and Subtitles: Professional voiceovers were added to narrate Ciprian’s story, and subtitles were included for accessibility.
• Final Review: The final cut was reviewed by both Video Supply and Princess Cruises to ensure it met all expectations and objectives.

Results: A Captivating and Inspirational Video

The video produced by Video Supply successfully captured Ciprian’s inspiring journey and the diverse culinary experiences offered by Princess Cruises. Key outcomes included:

• Engagement: The video received high engagement on social media platforms, with viewers expressing admiration for Ciprian’s dedication and leadership.
• Brand Awareness: Enhanced awareness of Princess Cruises’ commitment to culinary excellence and personal growth opportunities for their staff.
• Guest Interest: Increased interest and inquiries from potential guests eager to experience the dining options showcased in the video.

The collaboration between Princess Cruises and Video Supply resulted in a powerful video that effectively shared Ciprian’s story and highlighted the exceptional culinary offerings on their ships. This case study demonstrates the impact of high-quality video production and editing in conveying inspirational stories and enhancing brand engagement.