Pure Via, a prominent player in the natural sweetener industry, was in search of an innovative way to elevate its brand presence in the digital age. To achieve this, they partnered with Video Supply, a renowned video production company, to create an animated brand video. This case study delves into how the collaboration with Video Supply not only produced a compelling animated video but also redefined Pure Via's marketing strategy, leading to enhanced brand recognition and consumer engagement.

Background

Pure Via has been a trusted brand known for its natural, plant-based sweeteners. With the rise of health-conscious consumers and the increasing demand for all-natural products, Pure Via saw an opportunity to connect with a broader audience and share the story of their high-quality sweeteners. To achieve this, they recognized the potential of animated video content, which has proven to be an effective means of conveying complex ideas in an engaging and shareable format.

Challenges

Pure Via faced several challenges that prompted them to seek professional video production services, including an animated brand video:

1. Shifting Consumer Preferences: As health and wellness became a focal point for consumers, Pure Via needed to find a way to communicate its natural and clean label positioning effectively.
2. Brand Differentiation: The brand wanted to set itself apart in a competitive market and showcase its commitment to sustainability and health.
3. Storytelling: Pure Via needed to tell its brand story in a concise and compelling manner, conveying its commitment to high-quality ingredients and sustainable sourcing.

The Solution

Pure Via's collaboration with Video Supply, a company known for its creative prowess in the world of video production, resulted in a multifaceted solution:

1. Animated Brand Video Concept: Video Supply worked closely with Pure Via to develop a concept for an animated brand video. This concept focused on highlighting Pure Via's natural ingredients, sustainable practices, and its commitment to health and wellness.
2. High-Quality Animation: The animated video was created using cutting-edge animation techniques, ensuring top-notch production quality. The video included visually appealing graphics, storytelling, and a soothing soundtrack.
3. Storytelling: The video conveyed Pure Via's brand story in a concise yet impactful manner, emphasizing its commitment to natural ingredients, sustainable sourcing, and a healthier lifestyle.
4. Cross-Platform Distribution: The animated video was optimized for sharing on various digital platforms, including the brand's website, YouTube, and social media, maximizing its reach.

Results

The collaboration between Pure Via and Video Supply bore fruit in several ways:

1. Enhanced Brand Recognition: The animated brand video captured the essence of Pure Via's brand, resonating with consumers and significantly boosting brand recognition.
2. Consumer Engagement: The video sparked widespread engagement on social media platforms, driving likes, shares, and comments, as consumers appreciated the visually appealing and informative content.
3. Sustainable Image: Pure Via successfully communicated its commitment to sustainability and health, fostering a positive perception among consumers.
4. Increase in Sales: The animated video contributed to a noticeable increase in product sales, as it effectively communicated the brand's unique selling points.

Conclusion

Pure Via's decision to partner with Video Supply to create an animated brand video proved to be a game-changing move in redefining their marketing strategy. The collaboration resulted in a visually stunning and informative video that resonated with a broader audience, increasing brand recognition, consumer engagement, and sales.