Background

Shunta is a woman with an inherent desire to educate, encourage and champion women and girls.  She's done this throughout her career as an attorney, as a mother, friend and as the founder of Best Today®, an e-commerce wellness company that empowers women to transform how they plan and live out their days.

Challenges

• Personal Connection: The video needed to authentically reflect Shunta's personal story and her passion for helping women.
• Brand Alignment: Ensuring that the video aligned with the values and mission of Best Today® while being engaging and inspiring.
• Emotional Resonance: Creating a narrative that would connect emotionally with viewers and motivate them to engage with Shunta's online products.

Solution

Video Supply approached this project with a comprehensive strategy to ensure the final product was authentic, engaging, and aligned with Shunta's vision:

1. Initial Consultation:
   • Understanding the Client: The team at Video Supply spent time getting to know Shunta, her background, her mission, and the core values of Best Today®.
   • Defining Objectives: Establishing clear goals for the video, focusing on storytelling that would highlight Shunta's personal journey and her commitment to empowering women.
2. Scriptwriting and Concept Development:
   • Crafting the Narrative: Video Supply crafted a script that wove together Shunta's personal experiences, her professional journey, and her mission with Best Today®.
   • Concept Approval: Ensuring Shunta was involved in the process and satisfied with the narrative direction.
3. Production:
   • Filming: Utilizing high-quality equipment and techniques to film Shunta in various settings, including her home, her workspace, and during interactions with women she mentors.
   • B-Roll Footage: Capturing additional footage that reflected the ethos of Best Today®, such as planning sessions, wellness activities, and community events.
4. Post-Production:
   • Editing: Piecing together the footage to create a seamless and engaging story, incorporating background music, voiceovers, and text overlays where necessary.
   • Feedback Loop: Sharing drafts with Shunta to ensure the final product met her expectations and made necessary adjustments based on her feedback.
5. Finalization and Delivery:
   • Polishing the Video: Ensuring the video was polished and professional, with attention to detail in every aspect from visuals to audio quality.
   • Deployment Strategy: Assisting Shunta with strategies for sharing the video across her digital platforms to maximize reach and engagement.

The collaboration resulted in a powerful brand story video that achieved several key outcomes:

1. Emotional Engagement:
   • The video successfully captured Shunta’s passion and dedication, creating an emotional connection with viewers.
   • Positive feedback from the audience highlighted the authenticity and inspirational nature of the video.
2. Brand Awareness:
   • The video increased awareness of Best Today® and its mission, drawing in new followers and potential customers.
   • Viewers gained a deeper understanding of Shunta's personal journey and the values driving her business.
3. Increased Sales:
   • By connecting with her audience on a personal level, Shunta saw a boost in the sales of her online products.
   • The video served as a powerful marketing tool, effectively converting viewers into customers.
4. Positive Feedback:
   • The video was well-received across social media platforms, generating a significant number of likes, shares, and comments.
   • Shunta received numerous messages from women who felt inspired and empowered by her story.

The partnership between Shunta Grant and Video Supply exemplifies the impact of professional video production and storytelling. By authentically capturing Shunta’s journey and the mission of Best Today®, the video not only enhanced her brand’s visibility but also fostered a deeper connection with her audience. This case study underscores the importance of quality video production in effectively communicating a brand's story and driving business success.

‍Brand Story Video Production Service

At Video Supply, we make your brand's story come to life.

We are a brand story video production company. We specialize in taking businesses of all sizes and turning their ideas into fully-formed, audience-captivating stories.

We help you craft a narrative that connects with your customers on an emotional level. Our process starts with you—learning about you and your business and how you want to tell your story. The goal is for our video to be as authentic as possible, so we do everything we can to ensure that it does exactly what you want it to do.

After identifying the heart of the story and how best to tell it, we get started on scriptwriting and production. We're with you every step of the way, making sure that everything is clear and on track, and that nothing gets lost in translation.

In our time in business, we've produced dozens of videos for companies just like yours—we even won an award for one! If you'd like to see some examples, feel free to check out our collection here. You might find something familiar!