A women-focused fitness app, aimed to offer high-quality yoga video content to expand its service offerings. The project involved producing a series of yoga videos to provide their audience with a guided, serene, and user-friendly virtual yoga experience. Each video was designed to deliver clarity, focus, and ease for users at different fitness levels.

Objectives

The main goal was to create a series of yoga instruction videos that could appeal to both beginners and seasoned yoga enthusiasts. Key objectives included:

1. Consistency in Quality: Achieving professional video quality that visually captured correct form, alignment, and detailed instruction.
2. User-Friendly Design: Ensuring that videos had clear visuals and minimal background elements to maintain focus on the yoga poses.

Process

1. Pre-Production:
   • Worked closely with the brand to define the target audience’s preferences and content goals.
   • Developed a video plan with each session structured to guide users through a 12-15 minute yoga flow.
   • Coordinated with talent to ensure clarity and consistency in each pose demonstration.
2. Production:
   • Filmed in a natural-light studio setting with two professional yoga instructors.
   • Used dynamic yet straightforward camera work to showcase form from different angles.
   • Focused on delivering a peaceful ambiance, using clean backdrops and soft lighting.
3. Post-Production:
   • Edited each video with attention to timing, aligning audio and visual cues for seamless instruction.
   • Added subtle on-screen guidance elements, such as pose names and breathing prompts.
   • Created language options to support different demographics, broadening the video’s reach.

Results

The series was successfully completed within the set timeline and well-received by the brand’s target audience. The instructional videos became a popular feature within the app, enhancing user engagement and establishing the brand as a comprehensive fitness platform.

This project demonstrated our ability to deliver high-quality, accessible fitness content in a limited timeframe, enhancing the brand's product offerings and user satisfaction.