Video Supply, a global on-demand video production platform, proudly provided video creation services for Zendesk, enhancing their customer engagement through high-quality visual storytelling. As a company specializing in dynamic video content, Video Supply focuses on crafting compelling videos that not only reflect the brand's ethos but also connect deeply with its audience.

For Zendesk, known for its comprehensive customer service solutions, the goal was to produce videos that clearly illustrated the functionality and benefits of their products, making complex systems understandable and accessible. The collaboration was outlined in a detailed case study by Video Supply, showcasing the process and the successful outcomes of our partnership.

This strategic partnership highlighted our capability to deliver tailored video content that drives engagement and customer satisfaction, reinforcing Zendesk's commitment to providing superior customer service solutions.

Process and Execution

  1. Scripting: We began by crafting impactful scripts that clearly communicated Zendesk’s key messages while being optimized for brevity and viewer engagement. Our approach focused on relatable scenarios that highlighted Zendesk's features, making complex solutions easy to understand.
  2. Editing and Motion Graphics: Utilizing cutting-edge editing techniques and dynamic motion graphics was crucial. The visual style was designed to be bold and engaging, keeping the viewer's attention and enhancing the narrative told through the script. Our team created custom animations that reflected Zendesk's branding and core messages.
  3. Distribution and Engagement: Once the videos were crafted, they were optimized for each platform, taking into account the unique algorithms of TikTok and Instagram. This strategic distribution helped achieve over 200,000 views across social media platforms, significantly increasing engagement and brand awareness.

Results

The short-form videos were a resounding success, achieving more than 200,000 views and drastically increasing Zendesk’s online engagement. The content effectively attracted a diverse audience, resulting in increased website traffic and customer inquiries about Zendesk's solutions.

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Zendesk x Bitly Facts
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