When it comes to creating video content consistently to help you grow your business, there are often three key areas that are roadblocks that get in your way of creating professional and consistent video content. Let's talk about the first barrier that keeps you from creating video content is your environment, your office space where you spend your time on a day to day basis is not creative or built for video creation. So I recommend especially those of you who know you need video and know that you need to be in that video content, that you dedicate a space in your home or office that is always ready to go. When it comes to creating video content recording content, it could be a podcast or video recording studio, whatever it may be, have it always set up and ready to go for me, I've got an office in the front of my house when I work from home. And I've got a camera that's always set up in the corner, a softbox light that is always hooked up and ready to go within a click of a button and then a microphone that's always hooked up. So within about three or four button pushes, I am recording video content. Of course, I want to know what I'm going to say that video content beforehand. But it's that easy by environments ready to go and actually hinted at the second barrier. And that is technology. Oftentimes, we feel held back from creating video content because we don't have the right technology or equipment to do. So guess what the best equipment the best camera you have is the camera that you have on you your phone, start with your phone, don't feel like you have to wait for the most professional video production agency, or the right video equipment to start recording video content. And there are many very successful content creators out there on Tiktok, Instagram, YouTube, that are using their phones to create their content. And you can do the same, whether it's vertical or horizontal, use your phone. And don't feel bogged down by having all the right equipment, you can start there and maybe eventually upgrade to more professional equipment to level up your videos. But make sure it's also relevant to your audits. Some audience members may not be dying to see the most professionally polished produce video. And they may just be happy with something done from your phone. And so understand the nuances and the features of quality video recording from a phone camera in selfie mode in portrait mode, horizontal whatever it may be, understand what works great for you. And the third barrier, which is the hardest one to overcome is mindset. So mindset is the roadblock that gets in your way when you are not sure what to say in your videos. You don't know what your message is. Maybe it's a thought that will hey, if I put this out there only one person, my mom's gonna watch this video. No one's gonna see it or no one wants to hear what I say or I'm not good looking enough. I don't I'm not wearing the right wardrobe or outfit. The list goes on around internal conflicts and mindset blocks that are stopping you and many other business leaders like you from creating consistent video content. Whether you are the face of your business or your team is or hire talent no matter what it may be. There are mindset blocks that are slowing you down and keeping you from showing up consistently. With video content. I make mistakes sometimes my hair looks funky sometimes not wearing the right shirt. I think this is a Star Wars shirt, or a video about video marketing. I may have screaming kids upstairs. There are so many barriers and excuses we can use that keep us from creating video content. But video content is what you need today and for the future of your digital marketing strategy. So you should not skip or use these excuses and roadblocks. So you should not let these roadblocks and excuses get in your way from showing up and creating content for your business. When you're ready to fix these roadblocks and eliminate them for good then visit video spy.com to get support for myself and my team and to get a plan in place to help you grow your business using video marketing. Thanks for watching.
