Welcome to the video marketing
Made Easy podcast where we
believe video is the most
powerful way to monetize your
message stand out in the market
and grow your business. Today we
are going to talk about the five
most common video marketing
mistakes that keep many
entrepreneurs and brands stuck,
stuck from getting visible stuck
from growing their business. So
let's jump in. The first mistake
is that there's no plan, you
have to know why you're creating
the video in the first place.
What is your purpose? What is
the one thing you want this
video to accomplish for you,
your business and your clients.
So once you establish His plan
and have a clear goal in mind,
whether it's a ad, or maybe it
is a sales message on your
website, or maybe it's about a
product, whatever it may be,
each video should serve a
specific purpose and not 20
purposes. So establish a plan
for what you want your video and
your overall video strategy to
do for you and your business.
Mistake number two, there's no
SEO search engine optimization.
To quote the late Alexander
Hamilton, when you got skin in
the game, you stay in the game,
but you don't get to win unless
you play in the game. Oh, you
get love for it, you get hate
for it. But you get nothing if
you wait for it. You must play
the SEO and algorithm game. So
that way the platforms that you
distribute your content on play
nice for you and help you grow
your business and stand out
Mistake number three, no message
clarity. When you don't know how
to talk about what you do and
why in a simple yet powerful
way, then you won't attract your
best fit customers. You won't
guide them to take the next step
with you visit your website,
visit a sales page, buy your
products and services and in
turn, you're serving them and
helping them and then they're
helping you grow your business
without message clarity, your
video scripts and what you say
inside of your videos will never
work will never help you.
Mistake number four, there's no
marketing strategy, your videos
have to fit perfectly inside of
a larger marketing strategy.
Marketing done right leads to
sells sells lead to business
growth, business growth leads to
life's changed. So focus on your
marketing strategy for your
videos to work. And Mistake
number five, there's no creation
you're not actually creating and
publishing video content far too
many brands have excuses that
keep them from creating and
actually publishing. So do one
or fewer all of these mistakes
happen for you inside of your
business. Do you feel like
you're not using video as
powerfully as you should be? Or
can? Well let's change that. In
our video supply workshop. It's
a free training where I'll show
you the three shifts to
skyrocket your business with
more visibility, revenue and
impact using video. In this
workshop you'll learn three
essential ways to scale your
business authority and profit
using the power of video supply
the framework, even if you're
brand new to business, or simply
seasoned pro. So to sign up for
this free workshop, click the
link down below.
