Welcome to the video marketing
Made Easy podcast where we
believe video is the most
powerful way to monetize your
message, stand out the market
and grow your business. Today
we're going to talk about how to
build a business from home using
video. You know, one thing that
2020 really taught us is how
business, many businesses can be
done online if they're not
already being done online or
done virtually. And in doing so,
we work from a home office like
I am here, if you're watching
this video, I'm in a front room
in my home. And the powerful
thing about that is, we can have
video always an easily
accessible to us video creation.
That is, whether it's the
equipment, it's always set up,
or the tools to make it possible
to quickly create video content
to get visible. Because here's
where you may be. If this sounds
like you, let me know down below
in the comments or send us a
message you may be working from
home right now. Maybe you were
doing this before 2020 made it
even cooler. You sell your
knowledge your message online,
using digital products or
services. In doing so you want
more people to know you exist.
Know that you have a unique
message that can help them in a
unique way. You may be a service
provider, you may be a coach or
consultant. And in doing that,
you can reach more people and
stand out. The best way to do
that is with video, you may not
be able to show up to networking
events, or you may not have an
office to go to. But what you do
have at your fingertips is a
camera. It's your webcam, it's
your cell phone, maybe you do
have a photography or video
camera available at home. And
you can record content and reach
your customers in the most
genuine way possible in the
virtual world. And that is with
video content. What I see is
that a lot of people, despite
say join in on these zoom calls
and going more and more virtual
and reaching people the video is
they're still missing a big
opportunity, you may be still
missing this big opportunity.
And what it is, is having daily
conversations with your audience
with your current or paying
customers. And this goes beyond
say a zoom call. This goes into
getting more public with your
message. using video, you can
simply capture what your message
is put it to the platform their
audience is hanging out on. And
in doing so you can build your
business from home using video,
your reach unlimited amounts of
people with a unique strategy
that fits with the top priority
to YouTube first. And then
second to that, wherever else
your audience may hang out.
Maybe that's on LinkedIn,
Pinterest, Tik, Tok, Instagram,
Facebook, the list goes on. You
want to guide them from
experiencing you on these social
platforms, which is most often
that first step that first way
to capture their attention. And
then guide them to take the next
step by going to your website
visiting a sales page. To learn
more information, go to your
blog, and on there, you can have
additional videos from you
recorded from the comfort of
your home. And then as they do
that maybe they buy in, they
will buy your products and
services and experience
additional video content. And
what you can do in this process
is recognize Hey, the best way
and the most predictable way to
create content on a consistent
basis is a setup or routine, a
system that I can follow to plan
produce and promote video
content. So what I invite you to
do is set up a time to do just
that to batch plan your videos,
and how they'll fit inside of
your customers experience
journey. And then produce plan
another time to to produce those
videos to film them, create them
even if it's from your phone,
batch film them and then a time
to edit and then repurpose and
publish to promote them.
A recurring time on your
schedule non negotiable for this
to happen. And in doing so you
can connect with your customers
whether they're paying you or
not. And you can make your
business more human and more
personal. Because in doing so,
that is your unique approach. No
one else can do it like you do.
And you can connect with your
audience and grow your business
build a business from home using
video and In doing so you can
have these daily conversations,
interact with your customers in
a way to help them see feel seen
and heard by you and your team.
So I invite you take one action
each day to have a daily
conversation using video, to
interact with your audience and
invite them to take action. My
invite to you my additional
invite was to go to produce
fly.com to learn more about what
it looks like to show up every
day and to build a video supply
inside your business in order to
do so. Alright, well thanks for
listening. Thanks for watching,
and we'll see you on a future
episode.
