This video walks you through my entire process for creating content calendars, the free template I use to make one, and more.

Creating a content calendar can be amazingly useful — but only if its done right. It should be dynamic, promoting your best work when it's most relevant and newsworthy.

This video walks you through my entire process for creating content calendars, the free template I use to make one, and more!

Having a content calendar is important. It helps you keep your social media posts consistent and organized, and it can help boost your business by staying on message.

But the sad fact is that most people just don't know how to create a content calendar that actually works.

So, we put together some of our best tips and tricks so that you can say goodbye to worrying about what to post next and organize your content calendar in a way that makes sense for you.

one powerful piece of story supply as a messaging framework and learning about how to talk about what you do is that this becomes your inspiration for all types of content that you can create so we're going to talk about how to plan your content inspired by story supply one of the most important topics to cover are problems and pains frustrations that your customers have that you're looking to help them solve and so you can do that with story supply as you consider and list out what are all those pains what are all those problems what are all of those current stories your customers have that are false those objections that are false the things that are keeping them from being successful you can list those out in one column and then the opposite of that well what's that new belief what's the opposite of that objection what is that solution they must find that will help them be successful and then what story can you tell that relates to that transformation of belief that will help them be successful and then naturally connect then to an offer you have in your business when i talk about content planning i'm talking about all different types of content not just video so podcasts design posts blogs the list goes on in this too you also consider seo keywords link building so that way it's more searchable so it is inspired by story supply you will find a lot of inspiration of what you've documented in the notes you've taken uh to help you in your content planning so that way you're never at a loss as to what to actually talk about in the content you put out in your ads on social media and beyond so let's dive deeper into how to plan out your content using story supply this is just something as simple as a google sheet and here on the bottom you see there's a story supply tab and a video supply tab uh in part one of story supply we are going to talk just about the story supply tab and the video supply tab is going to be relevant into more of the video strategy work we do in part two of a video supply so in this section taking from the story supply script and the other messaging and ideas and strategies that you've pulled from this whole section um i want to you to think about that in mind as you approach this and so the uh each column speaks to different um kind of step of the journey that your client or customer goes through through the content videos you'll create so first off when the whole idea of telling stories through video is to create new beliefs in people a lot of times people have pains and emotions and often negative associations to either certain product or service something that keeps them from actually buying from what you offer thinking that um what you offer may not be the solution that they need or that fact that they they knew they actually needed a solution that you provided and so whether you're speaking to a cold audience of yours the warm or the hot audience this is all relevant uh and so false belief that's the pain or problem or objection objection that they're experiencing that is stopping them from buying and finding the right solution for them so what is that uh list out all of it just brainstorm listen to all the false beliefs that your customers have that keep them from buying the pain the problems the solutions oftentimes it the false belief of i don't have the time that's a common one

to and i would get more specific you could have multiple time related ones i don't have the time to take a course or to learn how to cook whatever it may be specific to your industry and so begin to brainstorm these out another one is um think of it in the context of an internal belief and x did i spell that right inter internal internal belief external and something more resource based um less human base so internal this is always the hardest one to overcome for people because it's their inner voice it's the feelings of not being good enough not feeling like they they have what it takes so i'm sure you can relate to this there was a time before you even created the products you have to solve your own problems or customers problems that um you had to create this internal belief that you had you had what it it takes you know you can remove that imposter syndrome so internal belief internal false belief

i just mentioned one can come in the form of imposter syndrome or i can spell it right syndrome another one could be the fear of judgment um coming from oneself

and even from others

and then external false beliefs can be coming from other people um and so we can say like external false belief could be coming from like family friends co-workers someone is holding else is holding us back that's beyond ourselves and then resources are the tools so maybe it's literally equipment or tech technology um maybe it's courses we've done in the past

so you could have a long list of very specific false beliefs um that people have like oh i don't have the right equipment i believe falsely and they don't know that but i believe falsely i don't have the right equipment while in reality like hey guess what what's the opposite of this false belief it's a new belief that i'm going to create for you that new belief is you do have the right equipment or maybe one where i don't have the time you do have the time

because false beliefs to new beliefs they're opposites and we want to create the opposite effect for people um kind of reverse what their thoughts are what their beliefs are and to do that to create that emotional change for someone is creating stories that connect to those beliefs so having a story um and maybe the same story relates to multiple beliefs but you just kind of reframe the story a little bit um and it could be your own story personal story maybe it's a piece of your origin story or your origin story itself maybe it's a business story or an everyday everyday story of like your visit to the grocery store but it has some kind of connection to these beliefs or maybe it's a customer story a testimonial have a story that creates or that connects to these belief patterns over here so feeling you don't have the time so the story is like um i mean one of my stories is i moonlit my current business now while having a full-time job and a family and i could have easily used the excuse that i i don't have the time to build a side business when all reality is um i made the time but i initially i believed i didn't have the time and so the story that had to happen and i can describe more but maybe just put in a few notes here is um the time spent to build my business

while still having a full-time job so moonlighting experience

and then a hook so there's multiple hooks for each story why should your customers care about creating this new belief so a hook comes and especially if you think of this in the context of a video the hook comes in the first few few first few moments first few seconds to 10 seconds really not anything longer than that you want to hook their attention as it relates to the story and the belief patterns so the hook we can be like usually in a form of question is pretty powerful and you gotta think it in the context of your customer so asking um have you ever felt like you don't have the time to

take a course or time to

build the business of your dreams

so just ideas on top of my head um because what you're doing is you're getting your customers the viewers to self-identify because in their mind they're raising their hand and they're really like yes i have felt like that all the time um tell me more and then that's when you get into the story and quickly the false belief like oh well i've also thought that same thing or had a customer think that same thing and then you describe the story and then through the story and the emotional connection and the motions you actually describe in that story you're beginning to create this new belief that they also have what it takes and then the cool thing about this too is let's say let's move these down here let's say we copy over this story with the same beliefs you got to create and then let's add a copy and paste here but you have different hooks you create so let's create a new hook versus asking a question maybe you're going to do um a visual that you're going to show so like we'll save yeah we'll just say visual of

stressed out worker um

or a graphic that says

don't have the time for your dreams and so this is this is vague as as far as like as getting specific to what offer we're actually speaking to so that's why we need to connect this to an offer so we want to sign a relevant offer and this offer could be something as simple as a lead magnet

or something like a webinar a free training maybe it's actually the course sales page putting a link and a clear offer here and then also you know any offer but making sure it connects so the offer like we'll say offer one here offer the same offer here and the the reason why we have both of these right is because we're having multiple hooks to do and then this becomes basically your script or messaging for your videos because the whole intent of marketing is to create new belief patterns possibly patterns so that way people can believe what you offer is the solution to what they need and so document these out um don't feel like you have to stop at 30 or don't feel like you have to start doing 30 to begin with but once you get going i guarantee that you can definitely identify plenty of false beliefs and objections and pain points that are holding people back from wanting to buy what you offer so lean into this this guide make a copy of it for yourself and

have at it uh the the really the the next steps after this is after you document a lot of these pieces for creating new beliefs is you're going to copy these numbers over into the video supply tab here under these numbers and don't don't copy paste every single piece i was just copy and paste the um the story title or a title we can connect to it so anyways the same number put it here and then this is the rest of the video planning we'll be doing in the future with you during the video strategy module so that's an introduction and an overview on how to operate within the story supply area of the content planning guide and one of the final pieces after you've developed a great alignment to your brand story your mission and your movement so that way you can show up and actually have belief patterns and stories to share that are aligned to the offers that you have or the offer that you have and um and then the content that you'll eventually make out of that so uh thanks for watching let me know of any questions you do have and also share the progress you're making on your content planning guide as it relates to story supply and beyond you

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