In this video, I discuss a framework for understanding your customers, their individual beliefs and motivations, and interventions you can use to change those beliefs from the inside - based on my experience as a marketer and entrepreneur.
In the age of digital marketing, your business depends on a healthy relationship with your customers. If you don't understand their needs and how your brand fits into their lives, you'll be left behind.
But how do you get to know your customers when they're hidden behind a screen?
The answer is data.
When you're able to collect, organize, and analyze the data that shows how your customers think and behave, you can make informed decisions about what they need from you—and how to give it to them.
That's where [product name] comes in. We help companies like yours collect, store, and analyze customer data so that you can build amazing products—and use them to attract even more amazing customers!
the best stories out there in books and movies in our own lives are all about transforming beliefs when we talked about bran's story we talked about perspective right shifting perspectives from one old belief to a new belief that someone can feel like they can be successful we'll consider this section expanding upon those ideas we want to focus on transforming beliefs by how we go to plan out our marketing and our content when you can help your customers believe that what you offer is the solution that they need to be successful then you will grow your business marketing is all about belief transformation messaging is all about that we are taking customers from what they currently believe often a false belief an objection or an old story that they're telling themselves that oftentimes is definitely untrue and we break down those false beliefs we remove those objections we overcome those bad beliefs through storytelling because we want to flip that belief on its head so that way it's a positive new belief that oftentimes people can believe in themselves that yes i can be successful and here is the plan to do so in order to understand how to transform the beliefs of your customers from a false belief to a true belief that what you offer is a solution they need then answer the following questions and spend the time brainstorm answer them because this will guide your content planning and creation the first question is what current beliefs stop your customers from buying your product or service think about this as a specific idea a false story objection pain we you know we mentioned this before this could be the thought of i don't have the time i don't have the money i'm not smart enough oftentimes these beliefs exist internally but also it can be belief that hey i've tried that strategy before i've followed that person or i've bought from this company before and it didn't work for me and then the next question is the opposite what is the new belief that your customers need to have to be ready to buy and then what story can we connect to this belief it can be a big or small story this may be a personal one a customer one maybe it's fictional or non-fictional consider even including multiple stories for this one belief that needs to be created and then ask yourself what hooks can i share that will pique the interest of my ideal customer so that way they'll want to listen watch or read this story so that way they can see themselves as the character inside the story and that they want to actually transform this belief and then we always want to connect all the content we create all the stories we tell back to an offer in a very natural way your content will be most successful when you can focus on transforming beliefs marketing is an emotional journey that your customers go on buying is an emotional decision that your customers make and emotions are appeal to the most when you tell a story so to continue documenting more stories and ideas around this belief transformation you can download a planning template below that will help you do further creation of these types of messages of belief transformation you
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