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video is an essential part of your
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digital marketing strategy especially
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when it comes to seo search engine
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optimization so let's talk about how
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video will help you boost your seo
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ranking on google and the search engines
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online
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powerful search engines like google are
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prioritizing video so when you go to
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search
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for any kind of thing on google
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guess what's going to pop up a visual
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thumbnail of a video recommended it's
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already happening now at the top of your
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search results you're going to see a
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video thumbnail that's recommended and
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especially if it's something that's very
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specific that you're searching for it's
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going to show up for you
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cisco even predicts that 82 percent of
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online traffic is going to be video by
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2022 so this year that i'm recording
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this and beyond it's only going to
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increase and become more important so
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the better that you can invest in seo
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strategies when it comes to your video
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creation and marketing the more set up
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that you'll be to succeed and although
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as marketers and business owners we're
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not in control
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of the mysterious google algorithm and
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the changes that happen there and
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sometimes it can feel like a slap in the
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face when they make a change that
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negatively impacts us
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a lot of times the principles that we
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are applying today will still have a
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long-term and even short-term impact to
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help our business grow and that is
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considering the power of search the
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power of organic the power of seo
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because at the end of the day google's
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just trying to help us connect better
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with our audience and make it easier and
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when google's prioritizing video when
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instagram tick tock all these channels
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are prioritizing video
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it goes to show that we should
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prioritize video as well and when it
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comes to video seo you want to consider
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two options when it comes to publishing
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video one is do i publish my video to
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youtube and two do i host and publish my
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video directly to my website through
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more private channels like wistia
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vidyard or vimeo they both have their
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benefits so of course youtube is going
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to prioritize its youtube content that
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you publish there and that will show up
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first in the search results but if you
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have an engaged audience or email list
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and those who are actively visiting your
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website having a little bit more
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ownership
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around your video content how it's
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published and managed
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is a great way to go so using those
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tools like wistia the meal and video
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when you can own and host videos
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directly on your website without using
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youtube then you can avoid any pre-roll
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or any sorts of ads throughout your
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video let alone the recommended videos
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that show up at the end that get people
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to click away from your website and to
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go back to youtube so depending on the
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priorities of your marketing strategy
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it's up to you as far as which route to
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take because you can build a community
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an incredible audience through both
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channels but for the sake of seo let's
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focus on google and youtube here are a
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few quick ways to optimize your videos
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for google and youtube
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make your videos about relevant topics
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that your audience is actually searching
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for
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and use the words and language that they
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actually use when they go to search
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don't use crazy industry jargon unless
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people know those words and actively use
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them use more
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day-to-day language
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something like how to create a video for
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youtube granted those keywords are
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definitely very popular and so ranking
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for those will be more difficult
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simply it's important to understand the
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search volume of certain phrases or
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keywords that are relevant to your brand
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your industry
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and of course your audience
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you can use seo tools like semrush to
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identify what these may be for your
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audience
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and this will also help answer questions
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like is this something my audience and
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future paid customers will actually
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search for
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what words will they actually type into
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the search field to find it
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and is the video content the messages in
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the video actually relevant in meeting
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the needs of my customers
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speaking of relevancy another tip is to
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consider how you're using the videos on
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your website
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with embedding a youtube video on your
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website you want to make sure that the
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titles
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are connected that they're related
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google will recognize those titles and
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even
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the
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descriptions of your youtube videos the
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transcripts things like that to make
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sure that it's actually relevant you
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can't just randomly embed a video that
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has no relevance to your blog article or
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your landing page also when google goes
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to index your video through their crazy
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algorithm that we all don't really fully
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understand make sure to embed the
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youtube video at the top of the page
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above the fold so that way it's easy to
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see and it's prioritized by the google
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algorithm as it takes the information
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and processes it and to better help
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google index your video then place the
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video higher up on the page ideally
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above the fold so that way it's easier
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for the google algorithm to find and
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place your video
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relevant to your audience when they go
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to search for it when you go to upload a
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new video to youtube use their tools
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make sure that your thumbnail is
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optimized and engaging for better
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click-throughs consider your title your
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description your captions make sure you
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use closed captions that is seo friendly
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use hashtags
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keywords location tracking the list goes
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on around ways to improve
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the searchability of your video
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and this is a really obvious one but
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make sure your video is actually good
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make sure the message is relevant to the
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people you're talking to
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and make sure that you put effort into
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each of those items discussed that make
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your video more searchable and helpful
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to your audience
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and keep this in mind video is no magic
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bullet it's not the magic potion that's
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going to fix all of your digital
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marketing problems
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it's simply going to help
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especially with all of the social media
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channels and google and all the fancy
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algorithms online that are prioritizing
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video
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it goes to show that you should do it as
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well and you get all this help and to
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get all this done for you and to get
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further guidance
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here at video supply we're here to help
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you with all of these steps in your
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video marketing process
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from the strategy to the scripting to
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the production post production and
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marketing efforts to learn more about
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how we can help you grow your business
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video go to videosupply.com
