Now that you've documented your
brand's story, we're going to
take some elements from those PS
to help guide how to talk about
what you do, and how you do it
in a simple, yet powerful way.
And this comes in the form of
one to two sentences. So by the
end of this video, and you
completing this part of the
workbook, you will have one to
two sentences on how to talk
about what your company does,
and do so in a way that attracts
your ideal customer, and repels
the ones that aren't ideal. And
think about this. Every time
that someone asks you, what do
you do? Or what does your
company do? You can respond
confidently, and very clearly so
that way they can the person
who's asking be like, Yes, that
sounds like me, I need to be a
customer, or I know someone I
can refer. Or then of course,
this is not for me. And this
will become a repeatable phrase
that you, your team, and even
your customers can memorize, and
use throughout all of your
communications, all your content
creation. So to build out the
simple message you can use,
let's pull one problem, one main
problem that your customers are
experiencing. And take a moment
to write that problem down. Then
consider the solution. What do
you offer as a product or
service that solves your
customer's problem? Take a
moment to write that down. And
then move on to the third part,
which is payoff. Yes, you can
pull this from your brand's
story. And these are the results
that you've created for your
customers to help them be
successful. And keep in mind,
there's no length limit. So feel
free to just brainstorm freely
of what each of these three
parts could be. And then we'll
take the most important pieces
from the problem, the solution
and the payoff, to create your
one to two sentence, one message
that will really have your
customers listen to you, and
respond to you. So now that
you've brainstormed these three
parts of your message, let's
combine them together into one
message. Consider filling out
this fillable one to two
sentence statement that helps
you talk about what you do. And
in filling this out, you're
considering your customer
identity. So giving them a name.
Maybe it's something as simple
as entrepreneur or business
leader, and then writing out the
problem simply the solution
simply and the payoff simply.
And you can do so in one to two
sentences. So what is your one
message? What is the one to two
sentence statement that you
could share across all your
content in elevators, at
networking events on the phone,
something that will attract your
ideal customer and then repel
the on the non ideal customer.
And now here's the amazing part,
begin to share this message
right now there's one message
right now to see the response
that you get from your
customers, your team, even your
family and friends. Now we want
to take that one message and
make sure it's clearly
understood and even memorized by
your team and customers. Because
in doing so you can then make
sure that everyone's on the same
page. Because I can guarantee
the more that you can unify your
team and your customers, the
more that you can attract
referrals inspire action, and
there will no longer be
confusion as to what your
company clearly does. Depending
on the size of your team. Maybe
you have one you or hundreds to
1000s. Take a moment to ask
several team members from
different departments or
different skill sets.
What does our company do? So
take some time now. Send a text
message, maybe send a quick
email, share this around and get
responses from a variety of
different team members and
contractors out there. But make
sure to do this and send out
this interview before you share
your simplified one message that
you've already documented. And
the reason why I say that is
because you want to kind of test
the before and after right? You
want to see that? Was I clear
beforehand? Or was I unclear?
And was it confusing to my team?
And am I clear now. So as you
begin to receive responses from
your team and contractors, ask
yourself these questions are all
the answers the same? Is their
confidence in the responses. And
if all the answers are
different, that means you're not
on the same page you haven't
clearly communicated your brand
story, this lack of clarity. And
what your company does is cost
me a lot of time and money and
it's really causing a disruption
and the communications inside
your company. Because when your
team, let alone your customers
can't clearly communicate what
you do as a company. What
problems you solve what
solutions you offer? Then you
will attract less customers to
your business and your business
will not grow like it should. So
on your next team meeting,
simply kick it off with this
question. It's just one question
of what does our company do? And
then one by one, get the
responses take notes on it.
That's data to help compare what
your company looked like before
clear message. And then after a
clear message. Now let's focus
on your customers. Pick three of
your perfect ideal customers and
interview them with one
question, what does our company
do, and then take notes on what
their responses are. If their
responses are different, you
have the same problem, you are
not clearly communicating what
your company does, in a simple
yet powerful way. So that way,
not only your team can
communicate clearly, but your
customers as well. So after
you've interviewed your team,
and your customers, and you've
gathered these responses,
basically done some research,
right, you've collected this
data, it's now time to act on
this data. If all these
responses are different, that
means you're not clearly
communicating what your company
does. And to do so you need to
simply share your one message,
your one to two sentence
statement that helps anyone
clearly talk about what you do
as a company. Here's a quick way
that you can begin to unify your
team and your customers on your
one message simply just send it
around to them with a simple
note that says something like to
help us more clearly talk about
what we do as a company I
created or we created a simple
message we can all memorize and
share in our marketing bios in
conversation. So here it is, and
then write down that one two
sentence statement. By doing
this, you will grow your
business you will attract
customers so that way they will
listen buy from you
