We all know that our brains are hardwired to respond to visual stimulation. But what does that mean for you and your business? If you're given an option between reading a full page of content or watching a 60-second explainer video, which one would you choose?
We've found that people retain more information when their brains are both verbally and visually stimulated. So, use this natural predisposition to video to your advantage by creating videos that will boost your sales!
Here are 3 simple ways to do just that:
Landing page
You can make a quick video introducing your product or service, place it on your landing page, and watch conversions increase.
A study by EyeView found that including a video on a landing page can increase conversion by 80%.
It's no secret that people have limited attention spans. The average person spends 2.7 minutes watching an internet video. So keep your videos short and focused on a single message. We recommend videos between 60 and 90 seconds for best results.
While the average length of a video is 2 minutes and 15 seconds, staying well below this average will help you keep your audience engaged. How much can you say in 60 seconds? 140 to 160 words, so keep your script tight and precise.
Remove unnecessary details to simplify communication with potential customers and look forward to increased sales!
Channel your company spirit and culture
Your script is the most important part of your video, and it's where you can really show who you are and what you're about. It should be conversational, friendly, and easy to follow. The words and style of your script can carry weight – but the tone will be everything – and only video can convey that.
One way to impart emotion into your video is to add music. Music helps to set the mood for a scene or create an atmosphere, by setting the right tone for the video.
Music can be used in a similar way to how keyword search terms are used on landing pages—to grab attention and draw in your audience. It can be used to help establish a mood, and it can also be used to highlight important parts of the script. It's important to use music strategically so that it doesn't distract from the script. Generally, videos with music perform better than those without music.
Dominate SEO
Video is the future of content marketing. It's been proven that videos rank higher in Google search results than written content, and it's also been shown that people are more likely to watch a video than read an article.
All you need to do is tweak your title and description to match your keywords, and you'll see your sales soar!
Here are some main points you should remember:
- Your title should be less than 120 characters.
- Your description should include two to three keywords.
- Add relevant tags on video hosting platforms so that viewers can find related videos easily.
Another excellent way to use video to your SEO Advantage is uploading a transcript that includes your keywords.
In Summary
Video is the most engaging content you can create. It has a higher retention rate than text and images, and it’s easier for users to digest information when they have something visual to look at.
In fact, according to Nielsen’s Australian Online Landscape Review, the average adult spends over seven hours per month watching online video- and that number only continues to grow.
One of the best ways to boost your sales through videos is by taking a proactive approach to customer service.
In fact, we've found that when you proactively engage with customers on social media, you can lower your customer service costs while increasing your sales! This is because people who feel like they're being heard are more likely to make a purchase.
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