Creating personalized sales videos is a effective marketing strategy that can assist in reaching hard-to-convert customers and increase brand loyalty. In this article, we will provide tips for creating personalized video emails for sales and address frequently asked questions about its usage.
Hiring affordable video production services is your cost-efficient solution to this marketing puzzle you’ve been waiting for. If you’re a corporate video production company, these tips below will be of great use to you.
Tip1: Get More Connections
Personalization is a crucial aspect of creating effective sales videos. While it may not be necessary to make each video completely unique, it should be tailored to the individual customer. Utilizing data and information gathered from previous interactions can be incredibly valuable in creating relevant content.
Personalization can also have a significant impact on the performance of your content, with personalized calls-to-action (CTA) resulting in a 202% improvement. To further personalize your video, include the customer's name within the first 5 seconds, incorporate relevant footage, and incorporate their branding. Using tools like Shoot
Tip 2: Keep it short and attention-grabbing
Online viewers consume a significant amount of video content, but their attention span may not have increased. To keep their interest, it's recommended to keep videos between 30 seconds to a minute. This will help capture their attention and make them more likely to reach out to you after watching.
Tip 3: Keep your contents up-to-date
When creating a personalized video for sales, it's important to have a clear purpose before sending it. Sending spam can turn off potential customers and harm existing relationships. However, not every communication needs to be a direct sales pitch. Reaching out for seasonal updates, holidays, birthdays, or other milestones can also be a valid reason to stay in touch and keep the customer engaged. Check out our guide for end-of-year video inspiration.
Tip 4: Prepare a Professional Script in Advance
Video is a fun medium, but it's important to remember that you're representing your company, not just yourself. Don't try too hard to be funny or viral as it can turn off customers. Instead, keep it professional and on-topic while still being engaging. This is one of the best practices of a promotional video production company.
To ensure your video is professional and your message is clear, preparation is key. Writing a script beforehand will help you deliver a concise message with confidence. If you want to learn how to structure your script for your next video, contact Shootsta's team of Creative Video Experts.
Tip 5: Keep video production easy for yourself
Creating personalized videos for every client can be time-consuming. However, there are ways to streamline the process. Using apps for making videos, you can create personalized videos quickly by using a generic core video and adding personalization through title cards or captions.
If you're interested in learning more about how to use personalized video email marketing with VideoSupply, contact us today to learn more about pricing and how we can help you get started.
