We get it — consistently delivering creative video ideas can be hard work. But we're here for you!
Our team of experts has been helping businesses with affordable video production services that make an impact for years. We've seen all sorts of approaches, and we've learned a thing or two about what works and what doesn't. We're going to share some of those lessons with you in this article, so read on!
Film a whiteboard video
If you're looking for a way to make your videos more engaging, try filming a whiteboard video. This type of video is simple and straightforward—you just set up your camera, write down what you want to say, and then record yourself explaining it to the audience.
The best part about whiteboard videos is that they don't require any fancy equipment or special editing skills. You can literally just film yourself in front of a blank wall with an awesome pen and paper in hand, and it'll still turn out great! This is one of the best-selling explainer video production services in the market.
The only thing you might need is some kind of backdrop if you want your viewers to be able to see something besides plain white walls behind you while they're watching it. For example, if you're explaining a process at work or school and want to show how things work in real life (like being able to use the copier), then maybe consider setting up your camera so that there's something else visible behind it besides just blank space.
Offer tips and tricks
There is a surprising variety of tips and techniques films, from extremely brief YouTube snackable videos to longer content with helpful, repeatable recommendations for topic shortcuts. They're also great at establishing brand trust because addressing problems makes it simple to demonstrate subject matter expertise.
Record a time-lapse
One of the most effective ways to show you are an expert on your topic is by creating a time-lapse video.
A time-lapse video shows the passage of time in a compressed format, which makes it easier for viewers to understand how long something takes or how big something is. For example, imagine if you wanted to show someone how long it takes to fly from New York City to Los Angeles. A time-lapse video can show this in just a few seconds instead of having them watch hours of footage!
Using a time-lapse video also allows you to create interesting visuals that wouldn't be possible with other types of video editing software. You can make things appear bigger or smaller than they actually are by speeding up or slowing down the playback speed of your footage.
Get behind the scenes
One of the best ways to get your audience behind the scenes is by using a behind-the-scenes video. You can try shooting it yourself, or you can hire a videographer. Either way, it's a great way to show your audience what it's like working with your company and how we approach our work.
Another way to wow your audience with creative video ideas is by making a product video that shows off your product in action. If you're selling cameras, for example, show them how easy it is to use a camera and what kind of pictures it takes.
You can also try creating an explainer video for your customers—these are short videos that explain why people should use your product or service and how it works.
Tell a story
A story is the best way to connect with your audience.
People love stories because they're easy to understand and follow, and they make sense of the world. They also help us learn about ourselves and our surroundings, which is why we adapt myths, folktales, and other stories into our lives as we grow up.
Stories are also powerful because they can evoke emotions in us—and those emotions, whether positive or negative, make us feel something.
So how can you use this information to wow your audience? It's simple: create a video series that tells a story. This type of content works especially well if it's educational in nature—you'll be able to teach people something new while also helping them feel something.
Utilize animation
Animation is a great way to add visual interest to any video. It can be used to tell a story, explain a concept, or provide information in a way that is more memorable than just words on the screen.
For example, consider how much more powerful and engaging it would be if your audience could see the tire spinning around in circles quickly as you explain how fast your tires rotate while you drive. This could be done with animation or even some kind of graphic overlay on top of the video footage.
Create a parody
If you've ever seen a movie or TV show, then you know how powerful a parody can be. It's not just about making fun of something, though—it's also about taking that thing and twisting it into something completely new and unexpected.
You can do this by taking an existing video clip, and putting your own spin on it. You might want to use voice-over, or add some music or sound effects. If you're really feeling confident in your editing skills, you could try making an entire scene out of the clip. If you're not great at editing but still want to make something funny, maybe just take one small part of the clip (for example: the first couple seconds) and put your own spin on that.
Shoot a publicity stunt
A publicity stunt is when you do something that will get people talking about it, but it isn't necessarily something that makes sense in the context of your brand. For example, let's say you're a video game developer who has just released a new game. You could hold a press conference where you announce your plans to develop a new kind of ice cream flavor based on your upcoming game—even though there is no such thing as an "ice cream flavor" in the game itself.
The point here is that your audience might not even be aware that you have a new game coming out until they read about it in the news or on social media after the stunt has happened, but now they'll be talking about both! And this means more people will be interested in hearing about your new game when it does come out, so it's a win-win situation.
Gather ideas from audience
One of the easiest ways to wow your audience is by asking them for their input. They'll be more likely to respond if you give them a chance to contribute to the video, and it will also show that you value their feedback.
If you want to do this, create a short survey with a few different questions about what they think of the product or service you're marketing. Ask them how they use it, when they use it, and what their favorite features are. Then use that information in your video!
How to be creative with your videos?
1. Make a video that is relevant to your audience.
2. Create interesting content that is engaging and informative.
3. Use a compelling story line in the video to keep viewers engaged and interested in what's happening on screen.
4. Make sure the content of your video is relevant and useful for viewers so they will want to watch it again, share it with others, or even comment on it if they liked it enough.
How to brainstorm your own creative video ideas?
Know your goal
That is to say, be aware of the goals you have for your video. What is the more general business or content goal you are trying to achieve (such as raising brand awareness, creating a dialogue, or generating leads or sales)? Knowing your goal is the cornerstone for understanding your target audience, creating your video, and getting the intended results.
Brainstorm as a group
Using a group to brainstorm is one of the best ways to come up with ideas. Here, you're looking for the seeds of notions rather than fully fledged ones. To get your mind thinking about a solution, you need start with a clean slate.
For this reason, before beginning a brainstorming session, you must have a distinct idea of what your film will be. Before you start, make sure that everyone in the group has read and comprehends the brief.
There are numerous approaches you can use when it comes to producing your video. The most crucial thing is that you choose the platform that best suits your needs and those of your business.
Take time to review your ideas
It's time to analyze your thoughts after your brainstorming session is complete.
Make sure you have the appropriate amount of content for each idea as a first step. Some concepts will be superior to others, while others may be overly similar to one another. Make sure your film contains enough material so that it doesn't seem hurried or lacking.
You can decide which of your ideas will resonate with your audience the most once you've studied all of them.
Assess and choose the best video idea
This is the first step in any successful video campaign. You need to make sure that your video idea is going to help you meet your goals. If not, then it's time to start brainstorming new ideas!
Prepare for your pre-production
Pre-production is the first step in the video production process. This is where you gather all of your ideas, write a script, and plan out your shoot. You'll also want to start thinking about how much money you can spend on this project and what resources are available to you.
Once you have a clear idea of what your video will be about, it's time to start writing your script. The script is what guides your actors and crew through the process of making a video. A good script will help make sure that everyone knows exactly what they need to do and when they need to do it so that there's no confusion on set or during editing later on down the line.
