So you want to add video to your content marketing arsenal? Great! Video marketing is the most immersive form of content out there, allowing you to deliver a more impactful message than any other channel.
Some brands have elevated video marketing to an art form. As a matter of fact, 78 percent of business stakeholders agree that video is more effective than other marketing methods.
Video marketing is the best way to show off your brand
It's not a coincidence that companies like Apple and Nike have perfected the art of video marketing, because it's hard. There's no one-size-fits-all formula for creating a successful video, and each company has its own approach that works for them. But there are some general rules you can follow in order to make sure your videos are as effective as possible:
- Keep it short
- Tell a simple story
- Make sure your visuals are on point
Elements of a High Converting Video Ad
Share Your Brand Story
Telling a great story is one of the most effective ways to engage customers. But it's not enough to just tell any old story—you need to tell your brand's story.
Your potential customers will likely see multiple marketing videos on the same day yours appears, so you need to make sure that your video tells an authentic brand story that engages them and makes them want to buy your product.
At the same time, make sure you focus on the product. Don't get too technical. Instead, show off the benefits your audience will enjoy after buying and using it.
Use Your Brand Color in the Videos
It's no secret that colors can have a huge impact on how viewers react to your brand. And that's why it's so important to use your brand's color palette in the player of your videos—it can improve your play rate by almost 20 percent!
But if you don't already have a specific color scheme, don't worry—we've got you covered. There are two easy ways to make sure your website is giving off the right vibes:
- If your brand doesn't have a specific color palette, pick one and stick with it. It can be subtle or bold, but make sure it makes sense with the overall theme of your site and its content.
- If you're working with a pre-existing site design (like WordPress or Squarespace), adjust your site's color palette to match what works best for video marketing. This will give you a solid foundation on which to build as you create more videos later on down the road.
Add a Call To Action (CTA)
Have you ever had a video viewing experience that just made you want to take your phone out of your pocket, open up your wallet, and buy whatever product or service was being promoted?
It's not just a coincidence. Video marketing has been proven to be one of the most effective ways to get people to buy from you—and it's easy to see why: Not only is video a great way for brands to connect with customers in an authentic way, but it also allows them to showcase their products in action while creating an emotional connection with their followers.
But there's more than just the "show-and-tell" power of video marketing at play here. The right kind of video can also help drive sales through direct sales copy and calls-to-action (CTAs).
3 Brands Perfecting Video Ad Marketing
Kay Jewelers
Kay Jewelers is one of the best examples of video marketing that I've ever seen.
In a world where most Facebook videos are muted, it's important to have a clear message communicated in your video ad. And this ad does just that, using a combination of text and imagery to tell us about Kay's jewelry and why we should buy it.
The woman who receives the gift is clearly thrilled with her new jewelry, and Kay never loses sight of its brand identity by including the trademark kiss at the end of the ad. The call to action is also clear: Like our page! And finally, they close by reminding us that their jewelry makes great gifts—which we all know!
Sensazao
It’s no secret that video is becoming increasingly important to businesses of all sizes. In fact, nearly 40 percent of customers favor ads targeted to their interests.
That’s why we help our clients develop videos that get their products or services in front of the right audience — and do it quickly. Sensazao shoots a great video highlighting its high-energy dance classes and distribute it locally to attract fitness-focused young adults in the region.
In it, Sensazao’s highly relatable founders tell their brand’s story, which helps viewers connect with them on an emotional level. Of course, we did our best to ensure this video would still capture attention even without sound, especially in those first few critical seconds.
Hom Essence
Video is a powerful tool for marketing your business. It allows you to engage with your audience in a way that is personal, memorable, and engaging. A well-made video can help build trust with potential customers and increase brand awareness.
However, creating a video isn't always straightforward. To make sure you get the most out of your video, it's important to consider how different types of videos work best for different purposes.
For example, Hom Essence explainer videos are great for introducing new products or services to an existing audience or driving traffic back to your website. On the other hand, testimonial videos can be used as case studies or endorsements for current products or services.
Whether it's an explainer video or testimonial, there are certain elements that make all videos successful:
- A strong introduction - This should include who you are and why you're making the video (if it's not obvious). You should also mention what viewers can expect from watching your video and why they should care about it (if applicable).
- A clear call to action - This should be at least one step further than where viewers are at when they watch your video; otherwise, why would they take any action? For example: "Learn more about [product]”
What brands have you found doing video marketing right? When you're ready to create your own, branded video content then contact us today!
