Communication has come a long way and it only gets better. In the last decade, there's been a lot of change in the business world. More collaboration and transparency than ever before are part of how we work today—and that means companies are looking for more streamlined ways to communicate with their teams internally.
With the rise of video content in the marketing world, more and more companies are also turning to it for their internal communications.
Videos can greatly strengthen company culture, build community within an organization, and add a personal touch to otherwise dull communication methods.
There are myriads of ways companies can add videos to their cultures. In most cases, traditional communication methods are replaced with new technology models.
Imagine this: You’re sitting at your desk, and you get an email from your boss. It’s about something that’s happening in the office—a new hire, a promotion, or a change of direction for the business. But it doesn’t really matter what it is—you just know it’s important because you were cc'd on the email.
And then you open it up… and there's nothing there. Just text. A bunch of words that don't mean much to you on their own. So now what?
You probably go back to work, right? And the message gets lost in the noise of your day-to-day routine. Or maybe you sit down with your team later in the week and talk about it with them—but either way, communication has been broken down into a series of written words that fail to fully convey what needs to be said or understood by both parties involved in this conversation.
It turns out there's another way: video content! If you're looking for a way to boost internal communication at your company, video content can help by creating an engaging experience that meets people where they are: on their phones or computers (or even tablets). Compared to memos or emails.
Training
.jpg)
If you're looking for a way to save time and money on training, look no further than creating internal video content.
With video content, you can make sure that everyone has access to the same information at any given time. This is especially important for employees who work remotely or in different locations because they won't always be able to attend in-person meetings with their colleagues face-to-face. If you have a team member who works from home or is constantly traveling for business purposes (or even if they're just not allowed into your space during working hours), you'll want to ensure they will still be able to access any information they need when they need it most—and that's where video comes into play!
Video content also ensures that training becomes standardized, not dependent on who’s running the training that day.
Creating internal video content is a great way to communicate information to your employees that can be accessed on demand. This is especially useful for small updates or new policies, procedures, and other information that needs to be shared with the company as a whole.
Team Building and Engagement
.jpg)
The best internal video content is the kind that makes employees feel like they're part of the team. People who feel a sense of community with their coworkers and know that the company values them are more likely to be active and valuable members of the team—and they'll be more likely to stay with you for the long haul.
Video content is a great way to connect with employees and build morale. It can also be a great tool for collaboration, as teams can share video updates with the rest of the company or collaborate on company-wide content, strengthening company bonds and reinforcing the company culture.
Brand Identity
.jpg)
Brand identity may fall through the cracks when not given much attention.
If you’re looking to improve your brand awareness and get your employees on board with the company narrative, consider using branded content.
Incorporating video into internal communication strategies is a great way to boost your business. How can you do that?
First, you should include branded content to reinforce the identity of the brand even beyond explaining brand guidelines. Second, make sure your videos are relevant to your target audience and that they contain useful information. Third, be sure that all videos are optimized for SEO and social media sharing.
Finally, promote the video by distributing it via email and social media channels such as Facebook or LinkedIn.
Leadership
.jpg)
As you get into larger corporations, direct employee-to-CEO contact can be daunting to retain.
So how do you keep your employees connected to the leadership of their company?
The best kind of video content is one that allows employees to see and hear their leaders as if they were sitting in the same room together. This type of video content is called internal video, and it’s a great way for companies to connect with their employees without having to be in the same place at once.
Video is a great way to bridge the gap between leadership and employees. While it might not be realistic for every employee to be present at board meetings or quarterly planning sessions, it’s very realistic to share the keynotes via video.
Live video streaming will reinforce the connection between employees and management. Trust must be built in the company so that employees will cooperate with management.
Whether you're a CEO or other leadership in your company, video is an excellent way to discuss changes within your organization. Whether the change is good or bad, using video to divulge the message lets the speaker take control of their words and gives them clarity and confidence.
Video content has become more popular for internal use because it can be used across multiple platforms. This means that you can post social media videos on YouTube, Facebook, and Twitter all at once if you so choose.
Internal video content is a great way to keep everyone on the same page, and it can be used to help your employees feel more connected.
If you're struggling with how to implement internal video content in your business, here are some ideas to get you started:
- Give video updates when something big happens
- Provide regular progress updates or status reports
It's time to get your company on video!
You can get started with your video production today!
There are different kinds of videos to create like webinars, live streams, live-action, and animation.
