You may have some knowledge of the many types of videos—welcome videos, how-to videos, brand films, and others—but how well-versed are you in video formats?
A video's style describes how the content is presented, not the content itself. For example, a greeting video can be animated, written, or presented in a documentary manner. Your video's style can significantly impact its emotional impact, its message's effectiveness, and the viewer's reaction. Because of this, you should choose a style that complements your brand and your video's objectives.
Let's look at one of the most entertaining, if not the most challenging, types of video: animation.
Types of Animation
Since 90% of information communicated to the brain is visual and 65% of people are visual learners, animated videos are particularly effective at explaining complex ideas and products.
Here are just a few examples of the various types of animated videos to get you started.
Whiteboard Animation
Videos with whiteboard animation are particularly effective at illustrating complex ideas.
The process of making an animated video is similar to that of writing a book in that you must first come up with a concept before putting it on paper in the form of an outline and then a script. Either you or a professional writer can compose this. You must now choose the sort of animation that will best convey your message to your target audience.
Typographic Animation
Have you ever noticed how when you’re scrolling through your Facebook feed and see a post with a GIF, it seems to jump out of the page and grab your attention? Or have you ever watched a video on YouTube that uses animated text? If so, then congratulations—you’re probably already familiar with typographic animation!
Typographic animation is the use of text and images that move around the screen in a way that makes it look like they’re alive. They can be used for anything from making a product seem more appealing or interesting to adding humor to an otherwise boring video.
Cartoon Animation
One of the best ways to make an animated video that engages and captivates your audience is to use cartoon animation. Cartoon animation has been around for over 100 years, and it offers many unique benefits that can help you create a compelling video.
Cartoon animation is an art form that uses drawings or other visual images to tell a story. In fact, some of the earliest forms of cartoons were invented in the 19th century as part of magic shows or live performances by traveling performers. Today, cartoons are still used as part of magic acts and stage shows, but they are also used in television shows and films, as well as on the internet. Cartoons have become so popular with audiences because they offer something different than other types of media—they give us a chance to see something new and exciting in our everyday lives.
3D animation
A sophisticated type of animation known as 3D animation uses specialized software to create three-dimensional objects and environments. This is also used in animated video production services, because it involves more technological know-how and attention to detail than other types of animated movies, including whiteboard animated videos, it is more difficult to create.
There are many ways that brands can use 3D animated videos to interact with their audiences and market their goods or services. For instance, they may produce an animated 3D product movie showcasing the features and advantages of their product and demonstrating how it functions.
Additionally, they may employ 3D animation to produce an explainer video that simplifies difficult ideas or procedures in a captivating way. A memorable animated mascot or figure that gets associated with the business is another way that 3D animated videos may be utilized for branding and advertising.
Live Action and Animation Combo
Since there are so many possible combination styles, this is one of the most frequent uses for animation. Use real people or actual product images with animated typography, cartoon interstice, and other effects. Combining the two can help your audience connect with you more deeply while also making it simpler for them to comprehend how your product or service works.
What could be better than relatable, live-action, and fascinating animation? Don't be constrained by technological ability or financial constraints because even a text graphic presenting the person onscreen can be deemed animation.
Any eye-catching visuals used in a live-action video can help you improve view-through rates and keep viewers interested. A promotional video production company knows this key concept, and it helps them craft fascinating videos.
Infographic Animation
When you want to display any statistical or number-heavy content, think about using animation. Infographic animation, like static infographics, aids in the visualization and understanding of complicated numerical data.
Use this kind of animation whenever you can because it is among the simplest to create. Infographics in your film, such as animated graphs, charts, and tables, will assist viewers to remember the material.
Social media are a terrific place for this kind of film. Make it enjoyable and don't be afraid to use infographic animation in your live-action videos.
When to use Animation?
Animation is a great way to engage your audience. It's fun, it's exciting, and using it in the right place can truly make your video stand out from the crowd.
There are three main reasons why you might want to incorporate animation into your video:
1) To explain something that would be difficult or impossible to explain otherwise—for instance, if you were talking about complex processes that happen on a molecular level, or if you needed to show what happens when two objects collide in space.
2) To add context or visual interest—for example, if you're showing how a product works or explaining why it's important for people to use it.
3) To highlight key points—if you're making an ad for a new product or service and want to emphasize some of its benefits over others on the market (or even highlight some of its drawbacks), animation can be especially effective at doing so!
Animation Tips and Tricks
Animated videos are a great way to engage and captivate your audience. But, like anything else, there are tips and tricks that can help you make the most of your animation. Here are a few things to keep in mind:
1. Consider how much work it will be. Animation is not an easy process—it takes time and effort. If you're looking for something that's quick and cheap, then stick with video editing or even stop-motion videos.
2. Work with an animator who is experienced with making the type of animation you want to create. This will save you time in the long run—and money!
3. Keep it simple! Your video doesn't need to be complicated in order for it to be effective—in fact, it probably shouldn't be complicated at all if you're just getting started. You can always add more details as time goes on (or maybe even hire someone else).
4. Choose the right style for your video. You have lots of options when it comes to styles: 2D animation is simple but effective; 3D animation can be more complex but also more realistic; stop-motion animation lets you get creative with props and set pieces; and live action is the most expensive option but gives you the most flexibility in terms of what kind of characters and settings you use.
You've got all the tools you need to create an animated video that’ll captivate your audience and hopefully lead to more sales and revenue.
We can’t wait to see what you create!
