A video is a powerful tool that can be utilized throughout the entire sales process. In fact, it’s often one of the first steps in that process.
Video is an effective way to introduce clients to your brand and your products or services. It gives your audience an opportunity to get to know you and your brand, while also giving them a sneak peek into what they can expect from you moving forward.
In this article, we’ll take a look at some of the best practices for creating video content for your sales team.
Step #1: Getting past the gatekeepers
Whether you're trying to reach someone in their office or on a sales call, you'll have to get past their gatekeepers first.
The gatekeepers may be anyone from a receptionist to an assistant, but they all serve the same purpose: to protect the person who can make the decision from unwanted calls and emails.
A generic email or phone call will not be effective in reaching your goals. However, by creating a personalized sales video, you can gain an advantage and increase the chances of reaching the right decision-maker.
A video message is the most efficient way to convey your message to multiple decision-makers and individuals who have an influence on the buying process.
Step #2: Educating clients/ customers
After establishing a connection with your client, it may be beneficial to provide them with information about your business and brand through customer education. This is information that will help them understand why you are the best choice for their needs. It's also something that can help you stand out from other vendors in your industry by demonstrating that you care about the customer and their needs as much as they do.
Customer education can be done in a variety of ways:
- Explainer video production services: Provide information about your product or service, but don't sell anything. This can be a great way to give your clients more information about what you do and how it will benefit them.
- Promotional video production company: Give away free items, discounts, or other promotions in exchange for watching the video (i.e., "view this video to get $10 off"). This is a great way to increase sales while also increasing customer engagement.
Step #3: Showing your product in action
After gaining the interest of a potential customer, it is crucial to effectively demonstrate your product to them. Video selling is particularly effective in this stage of the sales process as it allows you to visually showcase the features and benefits of your product in action.
Your demo video should be tailored to the specific audience you want to sell to. For instance, if you’re selling a service such as a web hosting, and your target audience is small business owners, then a demonstration of how easy it is to set up and manage a website would be most effective. If you were selling a new line of vacuum cleaners, on the other hand, showing how they clean up dirt and dust would be far more relevant.
The best way to get started is through animated video production services or corporate video production company that showcase different features of your product or service.
Step #4: After sealing the deal, thank your client/customer
After finalizing the sale, a personalized video can be used to express gratitude to the customer, address any questions or concerns they may have, and serve as a reference for them in the future. Showing appreciation can help to strengthen the relationship with the customer and can also be a useful resource for them when they are transferred to an account manager.
Step #5: Maintain Communication
Selling through video is a great way to maintain consistent communications beyond the sale of a product. It's important to reach out as much as you can because it will help establish a brand identity and build trust with your audience.
One of the most effective ways to keep in touch with your clients is via video. It's a great way to reach out, but it's also an opportunity for both you and your client to benefit from the content.
Birthdays, anniversaries, and seasonal holidays are all good opportunities to reach out, but you can also use other methods to stay in touch. One effective way is to offer educational and professional development opportunities through videos. This allows your client to benefit from the content at their own convenience, while also saving you time.
You can also use this strategy for other purposes, such as sending clients information about upcoming events or new products in their industry. If they’re not interested in attending an event but would like to know more about it, send them a video recording of the presentation instead of going into detail over email or phone calls.
Nutshell: How to Sell Through Video
In conclusion, a video is a powerful tool that can be used at every stage of the sales process. It can be used to create awareness, build trust, demonstrate features and benefits, answer questions, provide testimonials and even close a sale. Additionally, video can also be used to provide ongoing support and engagement with customers after a sale is complete.
By incorporating video selling into your day-to-day prospecting activities, you can create a personal connection with your customers, increase the chances of reaching the right decision-maker and showcase your products or services in an engaging and interactive way.
Overall, video selling is an effective way to improve your sales process and achieve your business objectives.
