LinkedIn is the world's largest professional network on the internet. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.
LinkedIn is for anybody and everybody who's interested in taking their professional life more seriously by looking for new opportunities to grow their careers and to connect with other professionals. You can use LinkedIn to find the right job and learn the skills you need to succeed in your career.
LinkedIn Video Types
There are three primary ways of using video on LinkedIn. You can upload videos natively to LinkedIn or record a video with the LinkedIn app. Another way is to upload or create a video in a direct message from within LinkedIn using the Vidyard browser extension. Lastly, you can paste a video link into a LinkedIn post or direct message. LinkedIn gives a slight preference to videos that are uploaded directly because it has an interest in keeping users within the platform. If you need help getting started with your video creation then check out this article.
LinkedIn Video Benefits
Reach a larger audience
Video posts get 3x more engagement than posts with only text or images and a video post on LinkedIn is 5x more likely to start a conversation. Right after its launch in 2017, videos on LinkedIn have generated more than 300 million impressions within a year. Videos on LinkedIn are a great way to reach a larger audience and expand your reach. If you are wondering how to capture the interest of a larger audience, check out this article.
Build trust and relationships
An audience that views a LinkedIn Company Page video is five times more likely to engage in a conversation compared to other types of content. No one buys anything or invests in anyone that they don't "know, like, or trust". Video content is a wonderful and easy way to build that trust. When the time comes for someone to pull the trigger to invest, guess who's door they are going to come 'a knockin'?
Stand out from others
LinkedIn video ads allow you to leverage the platform’s extensive user data and granular targeting feature to reach the right audience, convert leads, and maximize your ROI. Video content is consistently talked about as being one of the best ways to stand out. Video posts grab the attention of your audience much more than regular text posts. Looking to make videos for LinkedIn but not sure where to begin? Check out this article for tips and tricks.
Telling your story
There are many written posts shared on LinkedIn everyday. When someone comes across a video, it causes them to stop. Online videos are projected to drive 80% of all internet traffic. Since viewers are in their professional mindset when using LinkedIn, it’s easier to communicate a “serious” message to position your brand as an authority and industry thought leader.
There are definitely promising benefits to using video marketing on LinkedIn.
LinkedIn Video Specs
When it comes to B2B digital marketing, LinkedIn is one of the most effective platforms there is, and with the right video advertising strategies, you can transform your business.
LinkedIn Specs Overview
- Video file type: MP4
- Video file size: 75 KB – 200 MB
- Length of video: between 3 seconds and 30 minutes long
- Video sound format: AAC or MPEG4. Captions optional (but recommended)
- Recommended 30 frames per second (FPS)
- Adding a custom thumbnail is recommended (but optional)
- Video ratio: 16:9 (landscape), 1:1 (square), or 9:16 (vertical)
In-feed Videos
For in-feed videos, the minimum size is 256 x 144 pixels while the maximum is 4096 x 2304, and the platform can support ratios between 1:2.4 and 2.4:1. While videos can be up to thirty minutes, it is recommended to keep them under 90 seconds.
LinkedIn gives a slight preference to videos that are uploaded directly so be sure to keep that in mind when choosing how to share your material. Stand out, reach a larger audience and build trust with your existing or new audience with video marketing on LinkedIn. If you are looking to start video marketing on Pinterest then check out this article.
How Do I Promote My LinkedIn Through Video Marketing
A powerful technique to raise your profile on LinkedIn, engage your audience, and present your professional identity is through video marketing. The following tactics can assist you in promoting your LinkedIn presence via video marketing.
- Start by producing entertaining and educational videos that showcase your knowledge, abilities, and successes. Think about imparting knowledge about your sector, providing pointers and suggestions, or offering worthwhile material that appeals to your target audience. To grab viewers' attention, make sure your videos are well-produced, aesthetically pleasing, and brief.
- Next, make sure that the titles, descriptions, and tags of your films are optimized for LinkedIn by using pertinent keywords. When users look up related topics on the site, this will make it easier for them to find your videos. Don't forget to include a call-to-action in each of your videos that clearly instructs viewers to visit your LinkedIn profile or connect with you.
- By simply uploading your movies to the platform, you can take advantage of LinkedIn's native video features. Comparing native videos to external video links, native videos typically get more views and engagement. To increase their visibility, share your movies on LinkedIn posts, groups, and even the featured area of your profile.
The following are some instances of how you can sell your LinkedIn profile using video
1. Expert recommendations and Advice: Produce a series of brief movies in which you offer advice and recommendations from professionals in your field. If you work in digital marketing, you might produce videos on efficient social media tactics, SEO strategies, or content marketing advice. Share these videos on LinkedIn to benefit your connections and establish yourself as an expert in your field.
2. Case Studies and Success Stories: Create videos that highlight the successful projects or case studies you've worked on to demonstrate your knowledge and successes. Describe the difficulties you encountered, the tactics you used, and the successful results you got. These movies not only show off your abilities but also assist prospective customers or employers in realizing the value you can add to their organizations. By posting these films on LinkedIn, you can increase your exposure and attract the attention of your contacts and target market.
3. Share your own story and insights on your career trajectory using video as part of your personal branding strategy. Discuss your professional experiences, difficulties, and lessons learned. This humanizes your brand and makes it easier for viewers to relate to you. To position oneself as a thought leader, you should also address industry trends and offer career-related advice. Since LinkedIn appeals to a professional audience interested in professional development and personal growth, it is the perfect medium for sharing these films.
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How LinkedIn Video Ads Work
Businesses and professionals may effectively reach their target audience and market their goods or services using LinkedIn Video Ads. With the help of this advertising, you can directly use the LinkedIn platform to engage users with interesting video content. How LinkedIn Video Ads operate is as follows:
1. Sponsored Content and Message Ads are the two main ad formats that LinkedIn offers for video advertisements. The LinkedIn feed displays sponsored content, which is made to easily meld with original information. Message Ads are sent as customized messages straight to users' LinkedIn inboxes. You can show off your videos to a certain audience segment using either format.
2. LinkedIn offers comprehensive targeting options to make sure your video ads are seen by the correct people. Targeting is possible based on various criteria, including job title, industry, firm size, geography, and more. By being able to target your message to particular professional demographics, you can make your video advertising more pertinent and effective.
3. With LinkedIn Video Ads, you can establish your budget and bidding strategy by your advertising objectives. Depending on whether you want to pay for clicks or impressions, you can pick between cost-per-click (CPC) or cost-per-impression (CPM) bidding. LinkedIn offers suggestions to assist you in raising your ad performance and optimizing your bids.
4. Analytics and Reporting: For video ads, LinkedIn provides extensive analytics and reporting options. Metrics like views, engagement rate, click-through rate, and conversions can all be tracked. With the help of these insights, you can evaluate the performance of your video advertising, carry out data-driven improvements, and improve your messaging and targeting techniques.
5. Call-to-Action (CTA): LinkedIn Video Ads provide a bespoke call-to-action button to encourage engagement and conversions. This CTA allows visitors to do the desired next steps, such as visiting your website, downloading a resource, or contacting your business directly. You can choose from alternatives like "Learn More," "Download," or "Visit Website."
Businesses may efficiently promote their brands, engage their target audience, and encourage beneficial activities by utilizing LinkedIn Video Ads. LinkedIn Video Ads are an effective strategy for reaching professionals and achieving your marketing goals because they combine accurate targeting, compelling video content, and usable stats.
