Selling a product or service can be enhanced by providing a smooth experience for your audience, which can spark their interest. Demonstration videos have become popular in this regard, as they allow potential customers to preview a product or service before committing to purchase.
Product demo videos assist brands in providing potential users with a preview of the product to aid in decision making. These videos serve as an effective marketing tool for explaining the features and benefits of a product or service to the target audience. This guide covers the full process of creating a successful demo video.
This comprehensive guide teaches everything needed to make an impactful product demo video.
Let's Focus on the Basics of the Demo Video
A Demo Video Explained
It's a type of marketing video that showcases the capabilities and advantages of a product or service, demonstrating its value to potential buyers."
3 Reasons for Creating a Demo Video
While demo videos mainly demonstrate how your product or service operates, they can still drive engagement for your business. Here are three key reasons why creating a demo video is important.
Understand Things Easier with Demo Videos
If you’re looking for a way to explain your business, product, or service in a way that is engaging and informative, then a demo video is definitely the way to go.
Demo videos are an excellent way of showing off your products and services in action. They allow you to demonstrate features, benefits, and how things work in a fun and interesting way.
They use graphics, animations, voiceover, audio-visual effects and other video features to enhance user experience and offer viewers a detailed explanation of the features and benefits they will get from using the product or service.
Save Time and Money with Demo Videos
If you're a SaaS or eCommerce business, creating demo videos can help you save time and money. Any corporate video production company are craving for this benefit for their marketing efforts.
First, it's important to note that video marketing is a powerful tool for explaining your product or service to your customers. It's also an effective way to build trust with potential clients and increase sales.
For example, if you're a SaaS company, you can weave your demo videos into other marketing campaigns such as email marketing, content marketing or on your blog or website. You can also use the video to explain why people should buy from you instead of from one of your competitors.
Creating demo videos for eCommerce businesses is also beneficial because it allows potential customers to see what products are like before they go through the purchase process.
This helps build trust between you and your audience while also reducing returns due to dissatisfied buyers who didn't realize what they were getting until after they made their purchase decision!
Customers Like Demo Videos
A demo video is a great way to get people interested in your product or service. It's an easy, effective way to demonstrate how something works and what it can do for people.
People love demo videos because they are a quick means to get the information they need to decide on any product or service—and now, there's even more reason for you to create one! Around 86% of people say they'd be more likely to download an app if they could watch a short video demonstrating how it works. That's more interest visitors have ever shown to any marketing material!
Best Kinds of Demo Videos You Need to Consider
For demo videos, many options exist. To clarify, we'll concentrate on types that enhance retention and engagement, converting first-time viewers into leads.
When choosing a demo video, consider the product being sold. Here's how it impacts the type of demo video:
- Selling intangible products: For products or services that cannot be physically seen, such as an App or Software, use a screen recording tool to create a demo video. This can be a purely recorded walk-through of the service, without appearance in the video.
- Selling physical products: This applies to many eCommerce businesses, where the product or offering can be physically touched or used to bring satisfaction. Unlike intangible services, make a demo video by filming with a smartphone, laptop, webcam, or digital camera while demonstrating the product's usage.
Here are the four major kinds of demo videos:
Recorded Demo Video:
Record the demo and share it with the audience. It can be a screen recording or a video showcasing the product's usage with yourself as the presenter.
Live Demo Video:
Engage directly with your audience and showcase the product or service in real-time using a video conferencing tool. This similar to what explainer video production services are doing for their clients.
Overview Demo Video:
Present your solution and provide a brief explanation of how it works. This type is a concise overview without extensive details.
Slides with Narration Demo Video:
Use a screen recorder to create slides with voice-over to show viewers how the product or service operates.
Where to Post Your Demo Videos?
Demo videos are versatile in terms of distribution strategy. They can be posted on various platforms.
To ensure optimal engagement, place your demo video where your target audience is most likely to see it. These are the best channels for sharing or posting your demo videos to achieve desired results:
- Website homepage for visitors
- Product or software landing page for both visitors and leads
- In a blog article for readers
- In an email to subscribers (customers and prospects)
- As part of marketing materials for potential buyers
- In digital ad campaigns
- As customer support material, highlighting new features or tiers of a product.
Steps in Making a Demo Video
Step 1: Plan Your Demo Video
Before creating a demo video, create a solid plan. Your plan should include:
- Brief description of your product/service
- Identifying the problem(s) you solve
- Showing the solution in action
- Focus on a few aspects or features
- Offer live demo call for extended demonstrations
- Clear call-to-action (CTA)
Step 2: Write a Compelling Script
Before creating the video, focus on writing a clear and engaging script. This will ensure that viewers understand your message and take away valuable information about your product or service. Avoid filler words and softeners and aim to sound confident and knowledgeable. Remember that the script is the backbone of your video and will do the majority of the explaining, so prioritize it over fancy production tools or animation effects.
Step 3: Align with Sales Funnel
Link your demo video with overall marketing strategy. It should support marketing efforts, not be a standalone asset. Identify target audience's pain points, questions, and ideal platform for demo video placement.
Use demo videos at different stages of the sales funnel:
- Top: Show benefits to generate interest
- Middle: Demonstrate functionalities and benefits
- Bottom: Focus on features and in-depth explanation
- Track audience device usage and optimize video accordingly.
Step 4: Capture and Edit Your Video
For the final step, you'll need help from a tool or professional to record and edit your demo video. The choice of tool or professional will depend on the video type and style that aligns with your goals and requirements.
For instance, if you opt for a screen recording video, consider using popular tools such as Loom or TechSmith, which offer the necessary features for a great screen recording demo video.
If you prefer live action or an animated video, work with our professional team at Video Supply, who can assist you with the entire process, from planning to publishing the demo video.
