The production, editing, and distribution of video material is being revolutionized by AI, big data, and machine learning.
With the use of technology, basic chores like creating subtitles or transcribing audio may now be automated by video production businesses, freeing up time and money for more imaginative work.
Additionally, it enables affordable video production services to instantly analyze enormous amounts of data to determine what kinds of material are popular with consumers and how to best optimize that content for various platforms.
Plus, scroll down to see all of our AI recommended solutions and tools for more effective video marketing.
AI, big data, and machine learning are all buzzwords in the tech world. But what does that mean?
Artificial intelligence (AI), often known as machine intelligence, is the emulation of human intelligence in devices that are created to think and act like people. It entails developing algorithms and computer programs that can carry out operations like decision-making, speech recognition, and image recognition that would typically need human intellect.
Machine learning is a subset of AI that allows computers to learn from data. This type of machine learning is also called deep learning when it involves many layers of processing and artificial neural networks when it mimics the way neurons in the brain interact with each other.
The combination of AI and big data can be used to create software that can understand human language and make decisions based on what it finds in text, audio and video files. The combination also allows for automated speech recognition and natural language processing (NLP), which enables computers to interpret human speech as well as type written words into search engines like Google.
What impact will AI, big data, and machine learning have on video production?
The combination of these three technologies has allowed us to create an entirely new kind of video production experience.
Optimizing video content for specific audiences
It's no secret that video content is king. Not only has it proven to be the most effective way to reach audiences, but it's also one of the most engaging ways to get your message across. As a result, marketers are spending more and more money on video content—but they're not always seeing the results they want.
That's why we're excited to be able to offer you the latest in AI-powered video production tools! With our revolutionary new software, you can optimize your videos for specific audiences based on their preferences and interests (and even their mood). You'll know exactly what kind of content will resonate with each individual viewer, which means you can make sure that every single one of them sees something relevant and interesting—and clicks through your call-to-action at the end!
Optimization of Content
One of the most important aspects of video production is the content. It's what makes a video unique, and it's what can make or break your video marketing campaign. But how do you optimize this content without going through hours of tedious manual labor?
The answer is simple: machine learning. Machine learning algorithms can analyze your videos and determine what works best for them, and then use that information to make future videos even more effective. For example, if one video had a higher completion rate than another, then it would be able to suggest similar videos for future productions. The same goes for engagement rate or click-through-rate: these metrics can be used to optimize future content based on how audiences respond to it.
This process is known as "content optimization". By implementing it into your workflow, you'll be able to create better content much more quickly than before - saving both time and money!
Saves Time
Corporate video production can benefit from automation in many ways. For instance, AI can perform tasks such as color correction between shots, lower background music when dialogue is present, and reformat a video for different channels.
An example of AI's capabilities in video production is IBM's Watson, which helped create a trailer for the 2016 horror film Morgan by narrowing down 92 minutes of footage to the 6 minutes most likely to appeal to potential viewers, saving 10-30 days of editing time.
Robot Camera Operator
The use of AI as a "robot camera operator" is a new development in video production that is becoming increasingly popular. These AI systems use computer vision algorithms to automatically control camera movements and angles, freeing up human operators to focus on other aspects of the production process.
One advantage of AI-controlled cameras is that they can produce smoother and more consistent shots than human operators, who may struggle to maintain perfect framing and stability when working under challenging conditions. AI-controlled cameras can also be programmed to follow specific movement patterns, such as tracking a moving subject, making it easier to capture complex or fast-moving action.
Another advantage of AI-controlled cameras is that they can be programmed to work together as a team, allowing multiple cameras to be coordinated to produce a more dynamic and engaging final product. This is particularly useful for live events, where fast-paced action and multiple camera angles are required to capture all the action.
Overall, the use of AI as robot camera operators is allowing video production companies to achieve greater efficiency and consistency in their work, while also enabling them to push the boundaries of what is possible with commercial video production services.
How will AI and Machine Learning influence the way you approach video marketing?
AI, machine learning, and big data are revolutionizing everything from the way we connect with friends to the way we get our groceries. And now, they're revolutionizing event video production services.
The ability to use AI, machine learning, and big data to create high-quality videos is opening up new possibilities for businesses that want to stand out in a crowded marketplace.
That's because these technologies can help you find the right audience for your story—and then craft it into a compelling message that drives conversions.
How? By using AI and machine learning to analyze viewer behavior, you can more easily pinpoint your target audience and understand what they want from your content.
Then, by using big data like customer surveys and social media analytics, you can learn what makes them tick—and use that information to create content that resonates with them.
Take advantage of the AI Revolution — Recommended Tools
Here are the top AI tools guaranteed to enhance your productivity and transform your content creation and work.
Audio and Video AI Tools
- VoicePen AI: Convert audio content into blog posts, using AI.
- Krisp: AI tool for removing background voices, noises, and echo from calls.
- Beatoven: AI tool for creating custom royalty-free music.
- Cleanvoice: AI tool for automatically editing podcast episodes.
- Podcastle: AI tool for studio-quality recording from your computer.
- Vidyo: AI tool for making short-form videos from long-form content.
- Maverick: AI tool for generating personalized videos at scale.
- Soundraw: AI tool for creating original music.
- Otter: AI tool for capturing and sharing insights from meetings.
- Descript: An AI powered way to create videos and podcasts.
Design AI Tools
- Flair: AI tool for designing branded content.
- Illustroke: AI tool for creating vector images from text prompts.
- Stockimg: AI tool for generating the perfect stock photo.
- Looka: AI tool for designing your brand.
Copy and Content AI Tools
- Chat GPT: An AI tool powered by large amounts of data and computing techniques to make predictions and write original outputs, phrases, and copy in a meaningful way.
- Copy: AI tool for generating copy that increases conversions.
- Jasper: AI platform to help businesses create content tailored for their brand 10x faster.
- CopyMonkey: AI tool for creating Amazon listings in seconds.
- Ocoya: AI tool for creating and scheduling social media content.
- Unbounce Smart Copy: AI tool for writing high-performing cold emails at scale.
- Puzzle: AI tool for building a knowledge base for your team and customers.
Image and Content Clean-up AI Tools
- Civitai: Civitai is the only Model-sharing hub for the AI art generation community!
- Cleanup: AI tool for removing objects, defects, people, or text from pictures.
- Inkforall: AI tool for content generation, optimization, and performance.
AI Data Presentation
- STORYD : It creates AI data presentations leaders love, in seconds. Beta goes live in a few weeks.
These are some of the main, emerging AI solutions to power your content creation and marketing. Granted, Google and other search engines are cracking down on identifying and deprioritizing AI generated content in search ranking but the uses are only limited by what we can think to do to truly leverage the power of AI!
