TikTok has been steadily growing in the past few years and became one of the most downloaded apps of 2019 and the decade. It has already surpassed Twitter in the number of active users and has completely changed the way we create and consume video content. Creating videos on TikTok is easy, but more complex videos with better production and editing are going viral faster. Get familiar with the best practices and attributes that make TikTok content appealing and engaging so you can grow your presence.
The first and most important question to ask yourself is if your audience is there. TikTok’s demographic originally consisted of ages 16 - 24, however, that is becoming more diverse everyday. As for gender usage, the U.S. women account for 61% of TikTok users. If you would like more help on making sure you are reaching your audience, be sure to check out this article.
Take Advantage of Trends
Before you start creating random content, take some time to look around at what other creators are doing. You’ll want to get an idea of what content is getting the most attention. TikTok’s algorithm prioritizes content based on popularity and the number of views. Utilize trending hashtags and memes to create relevant content appealing to their target audience.
Check out this article if you are struggling to choose which kinds of videos to create.
Plan Your Content
The secret to TikTok marketing is consistency, just like any other social media platform. Decide how often you can realistically create content, then figure out when, how often and what you’ll post. One of the most important things to remember is this platform is intended to be fun and entertaining. It is the perfect opportunity to let your audience see different sides of your company. Ready to start filming but not sure which equipment to use? Check out this article for more help.
Entertainment vs. Promotion
While TikTok offers an opportunity to inform and entertain your target audience, there is also the necessity to promote your brand. TikTok is about fun and entertainment, however, it’s ok to have a goal for each video. Just have a plan to reach that goal in a way that feels natural. After you have a following, bring in more promotional posts, including tutorials with your product, people interacting with merchandise, or exclusive offers.
Boost Awareness with Partnerships
The use of influencers can help set your products apart by getting real people with a built-in following to advertise your brand. Creating a partnership with an influencer can help boost brand awareness and visibility. When an audience follows someone and trusts them they are much more likely to believe in the product they are seeing. Influencers can help connect your products with the consumer by demonstrating products, offering promotions, and providing links to merchandise from their posts.
Timing is Everything
If your video is too short, your message can be vague and unclear. If your video is too long your viewer may lose interest before the essential information is displayed. Videos that fall between 21 and 34 seconds are ideal for video ads to be effective. To create an ad that will connect with your audience and drive conversions you need to maximize your message within this timeframe.
TikTok Ad Specs
- 62 percent of TikTok users in the US are between 10 and 29 years old, while only 7.1 percent of users are over the age of 50.
- 90 percent of all TikTok users access the app on a daily, while spending an average of 52 minutes per day browsing the app.
- 3 of 5 TikTok’s ad options are full screen, which means you can better captivate viewers with their full attention and potential for click-through.
- 3 of 5 TikTok’s ad options are full screen, which means you can better captivate viewers with their full attention and potential for click-through.
- TikTok closed the year with 37.3 million Gen Z monthly active TikTok users.
- Aspect Ratio: 9:16.
- Resolution: 720 x 1280px, 640 x 640px, and 1280 x 720px.
- Length: 5 to 60 seconds, but 9 to 15 seconds is recommended.
When deciding how to advertise on TikTok, consider the trends that are making waves. Be sure to utilize the metrics offered through TikTok to analyze how your content is being received and be flexible to adapt to changing trends. Always try to keep your content light and fun because that is the main goal of this social media platform. Your brand can experience increased visibility and growth through creative marketing and responsive strategies.
How Can You Market on TikTok
With its rapid global growth to one of the most well-liked social media platforms, TikTok presents a special chance for companies to connect with a sizable audience. There are a few crucial methods to take into account in order to promote TikTok effectively.
Understanding the platform and its users is essential first and foremost. TikTok is well recognized for its short films that are frequently accompanied by trendy music. Businesses can learn what resonates with the TikTok community and customize their marketing strategies by observing popular trends, problems, and viral content.
On TikTok, authenticity is highly regarded. Businesses should concentrate on video production services that create content that feels organic rather than overtly commercial since users value real and relatable material. Storytelling that is entertaining, funny, and creative can draw in TikTok users and compel them to share and interact with the content.
Working together with TikTok influencers might be an effective marketing tactic. Influencers are powerful brand ambassadors because they have a significant following and established reputation on the platform. Reaching a specific audience and increasing brand recognition can be accomplished by collaborating with influencers whose principles are compatible with those of the brand.
Finally, utilizing TikTok's advertising features can improve marketing initiatives even further. TikTok offers a variety of commercial types, including hashtag challenges, brand takeovers, and in-feed ads. Brands may effectively reach a larger audience and increase traffic to their websites or products by strategically integrating these adverts into the content feed.
How Can You Create Engaging TikTok Marketing Videos
For your TikTok marketing videos to succeed, they must be interesting to the platform's fast-moving, highly visual audience. Here are some crucial pointers to aid you in producing captivating content:
1. TikTok users have short attention spans, so it's important to grab them from the very beginning. Capture their attention within the first few seconds. To peak their interest and persuade them to watch the entire film, use attention-grabbing images, compelling captions, or intriguing hooks.
2. TikTok thrives on trends and problems that spread swiftly online, so embrace them. To capitalize on current trends, incorporate popular hashtags, songs, or dances into your films. You may capitalize on the current fervor and participation of the TikTok community by taking part in these trends.
3. Tell a tale: An engaging story can draw viewers in and keep them watching the entire film. To engage your audience, think about utilizing a story structure, humor, or emotional components. In order to fit the TikTok time restrictions, keep the story brief and visually engaging.
4. Use visual effects and editing methods to improve your movies. TikTok offers a variety of editing tools, filters, and effects. Try out these capabilities to create aesthetically appealing, dynamic content that stands out from the crowd. However, take care not to overburden the video with effects, since simplicity can be just as effective.
5. Include user-generated content: Promote user engagement by inviting viewers to produce and distribute their own videos about your company or its products. User-generated content helps build a sense of community and authenticity around your business while also increasing engagement.
6. Add subtitles and captions: Since many TikTok users watch videos without sound, using subtitles or captions will help you effectively communicate your point and make sure that viewers can comprehend your material even when there is no audio.
Always keep in mind that being imaginative, succinct, and visually appealing are essential to producing engaging TikTok marketing videos. To determine what resonates most with your target audience, try out several styles, formats, and trends.
