You might be wondering what kind of videos for health and wellness marketing will help you achieve your goals.
These types of videos are typically short and are meant to be shareable on social media.
The goal is to educate people about a specific health issue or product, so they can make more informed decisions about their own health care.
By having these high-converting videos, you can expect an increase in sales.
This can be more enrollees in your at-home exercise program or an increase in sales of workout equipment and supplements.
What is video marketing?
Video marketing is one of the most powerful ways to market yourself as a health and wellness professional because it allows you to connect with potential customers on an emotional level.
Consumers are results-oriented- they want skin care that will make them glow and activewear that will improve their agility. Video is the best way to send the results that your products offer.
Best Video Types for Health and Wellness
Testimonials
A testimonial video is the most common type of health and wellness video marketing.
This type of video uses a happy customer who’s willing to share their firsthand experience with your product.
The power of social proof is leveraged by having the customer talk about how they got results from using your product—especially if those results are impressive!
Testimonials are what people who want to sell you on product use, so they’re a great way to drive engagement and sales.
Customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating, according to a 2014 report. A 2014 study found customers spend 31% more with businesses that have good client testimonials.
User-Generated Content
User-generated videos are a great way to get your customers talking about your brand. If you're running a health and wellness business, this can be a helpful way of getting your audience to share their own first-hand experiences with your products.
- Personal video experiences like vlogs
- Videos about baking and cooking
- How-to videos
- Videos showing the use of the product in daily living
- Videos about activewear brands
If you have an in-person service, like a gym or yoga studio, you can use video to get authentic positive experiences associated with your brand. You could also share videos of customers trying your services for the first time.
If you're looking for a way to show off the versatility of your products and the loyalty of your audience, reposting or commissioning videos is a great way to do it.
How-To Videos
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The best way to market your health and wellness brand is by using videos. You can use marketing videos or advertisements showing how to do an exercise, which will be very engaging for your potential consumers.
With health and wellness marketing, videos can be a great way to reach your target audience. They're especially effective when they are short, informative, and easy to understand. How-to videos are a great way to showcase your products and services. Below are two main examples.
- Personal trainer videos: These videos show the benefits of having a personal trainer from the comfort of your own home. They usually include demonstrations of exercises that viewers can easily follow along with at home or during their mornings at the gym.
- Exercise tutorial videos: These videos give viewers tips on how to perform specific exercises correctly so that they can get maximum results from each workout session.
Educational Videos
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If you're a health and wellness brand, educational videos can be a great way to get in front of your audience.
These videos are especially important for vitamins, supplements, or skincare brands that want to be transparent about key ingredients they use that the general public may not know the science behind.
If you're a new skincare brand and you want to explain why your product works so well, educational video content is a perfect channel for communicating this message.
Educational videos also work well for brands whose products are innovative or on the cusp of a new trend.
If you want to get ahead of your competition, it’s important that you create health and wellness marketing videos.
These videos are a great opportunity to educate consumers on why your product is better than the competition, and how it’s going to benefit their goals.
It’s imperative that your brand offers educational content because your consumers and prospective customers will be doing their research.
Explainer Videos
We’ve seen our fair share of health and wellness products being misused over the last year—from using glue as a hair gel to trying to swallow pre-workout powder dry. While we’re not here to judge, we are here to put an end to it!
Explainer videos simply take the guesswork out of your product, building brand loyalty through thought-leadership. They help consumers understand how your product works, which can make all the difference when it comes to sales.
Explainer videos are necessary for educating people on how your product works but experiment with different ways you can layer even more information to sell your offerings.
For example, a brand could highlight the fact that their product works faster than others, is more versatile than competitors, or can be used at home.
Think about what you want your viewer to take away from your video and try to incorporate that into the content.
For example, if you're trying to get them to buy into a specific product feature or benefit, make sure they can see it clearly in your video. You might also want to consider including testimonials from customers who have already tried out your product and are raving about it!
Need Help Creating High-Converting Videos for Health and Wellness Marketing?
We know that you want to reach a wide audience with your brand, but what are the best ways to do so?
The answer is simple: video.
Video is an incredible tool because it allows you to engage with your audience on an emotional level.
You can connect with them in a way that’s not possible through other forms of communication.
Ready to create more effective videos for your health and wellness brand? Contact us today!
