Always Open Commerce, an award-winning e-commerce-focused free-agency, specializes in delivering digital solutions for small-to-midsize businesses (SMBs). Certified as a BigCommerce and Shopify partner, the agency is dedicated to helping SMBs achieve growth by designing and building digital stores that offer exceptional customer experiences. With offices across the US, Australia, and the Philippines, Always Open Commerce provides comprehensive e-commerce services at competitive prices.
Services Provided:
Project Goals
The primary objective of this project was to produce a series of high-quality brand videos for various SMB clients. These videos aimed to:
- Enhance brand visibility and engagement.
- Showcase unique selling propositions (USPs) of the clients.
- Create a compelling visual narrative that resonates with target audiences.
- Drive traffic and conversions through engaging video content.
Execution
The on-site video production took place in Manila, Philippines, leveraging the vibrant locale and cultural backdrop to add authenticity and appeal to the brand videos. The team from Always Open Commerce meticulously planned and executed the project, focusing on the following key elements:
- Pre-Production Planning:
- Client Consultation: Understanding each client’s brand identity, target audience, and marketing objectives.
- Storyboard Development: Crafting detailed storyboards to outline the visual and narrative flow of each video.
- Logistics Coordination: Arranging on-site logistics, including location scouting, permits, and scheduling.
- Production:
- Professional Crew: Utilizing a skilled local crew for filming, ensuring high production standards and cost efficiency.
- High-Quality Equipment: Deploying state-of-the-art filming equipment to capture crisp visuals and clear audio.
- Creative Direction: Providing on-site creative direction to ensure the videos aligned with the clients’ brand messages and marketing goals.
- Post-Production:
- Editing: Applying advanced video editing techniques to enhance the visual appeal and coherence of the videos.
- Animation and Effects: Incorporating custom animations and visual effects to highlight key messages and maintain viewer engagement.
- Sound Design: Enhancing audio quality and adding background scores that complement the visual content.
Challenges and Solutions
Challenge: Coordinating production across multiple locations and time zones.Solution: Leveraging Always Open Commerce’s global presence and experienced project management team to ensure seamless communication and coordination.
Challenge: Maintaining brand consistency across different video formats and styles.Solution: Developing comprehensive brand guidelines and closely adhering to them throughout the production process.
Results
The series of brand videos produced in Manila significantly boosted the online presence of the clients. Key outcomes included:
- Increased Engagement: Higher viewer engagement on social media platforms and websites.
- Enhanced Brand Recognition: Improved brand recall and recognition among target audiences.
- Boosted Conversions: Notable uptick in conversion rates attributed to the engaging and persuasive video content.
Steve from AOC praised the professionalism, creativity, and dedication of the Always Open Commerce team. The on-site production in Manila not only met but exceeded their expectations, delivering high-quality videos that effectively conveyed their brand messages.
The successful on-site video production in Manila exemplifies Always Open Commerce’s commitment to helping SMBs achieve their marketing goals through innovative digital solutions. By combining local expertise with global standards, the agency continues to provide exceptional value and results to its clients.
