Strategy:
As a trusted Video Production partner, Carnival Corporation came to Video Supply seeking help with multi-department video production project, campaigns and marketing initiatives. Video Supply produced on-brand original video across multiple global offices, ships and destinations worldwide. Operating in a multi-year partnership, Video Supply has helped Carnival Corporation generate millions in views, impressions and sales.
Video Supply has streamlined video production for Carnival Corporation and managed projects of varying scope, from single post-production only social assets to large-scale full service video production campaigns. As Carnival Corporation expanded and diversified business strategies, Video Supply adapted and helped lead the video marketing strategies in partnership with stakeholders from the executive team to ship onboard crew members and officers.
Video Supply produced brand-aligned videos for varied use cases, including Social, eCommerce, Retailer Product Training, PR, and even Internal Communications and more geared toward employees and customers. With dozens of shoots completed over the years, Carnival Corporation now has a massive footage library from which Video Supply has helped manage and then create new post-production assets.
Results:
- Increased brand awareness
- Increased trust with business development partners and agencies
- Millions in booked sales
Services:
About Carnival Corporation
Carnival Corporation & plc, the world’s largest leisure travel company, provides travelers around the globe with extraordinary vacations at an exceptional value. The company’s portfolio of global cruise line brands includes Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn, P&O Cruises (Australia), Costa Cruises, AIDA Cruises, P&O Cruises (UK) and Cunard. Carnival Corporation also operates Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon.
Together, these brands comprise the world’s largest cruise company with a fleet of 87 ships visiting over 700 ports around the world and totaling 223,000 lower berths. A total of 16 new ships are scheduled to be delivered to Carnival Corporation’s brands through 2025.
Carnival Corporation employs a talented, passionate and diverse workforce of over 150,000 people from nearly 150 countries, and its brands host nearly 13 million guests annually – accounting for nearly half of the overall global cruise market. Combining over 225,000 daily cruise guests and 100,000 shipboard employees, more than 325,000 people are sailing aboard the Carnival Corporation fleet every single day, totaling about 85 million passenger cruise days a year.
Carnival Corporation’s nine cruise line brands offer a broad range of vacation options for millions of guests with a wide variety of leisure-time activities that accommodate people from multiple backgrounds, cultures and languages. Based on Carnival Corporation’s relentless commitment to consistently exceed guest expectations, the company’s cruise offerings provide extraordinary vacations and exceptional value for travelers from all walks of life and for every type of vacation or occasion, especially when compared to similar land-based vacation options.
In 2019, Carnival Corporation’s record full-year revenue totaled $20.8 billion (U.S. dollars), which would put the company in the top 160 on the Fortune 500 list. Carnival Corporation is No. 312 on the Forbes Global 2000 list of the world’s largest public companies, and ranked No. 94 on the Forbes list of America’s largest public companies. Carnival Corporation’s 2019 adjusted net income for the full year of $3.0 billion matched the previous year’s record of $3.0 billion, representing the highest full-year earnings in company history for the fourth straight year. The record full-year 2019 earnings were more than double the company’s earnings in full-year 2013.
With its global corporate headquarters in Miami and several regional headquarters around the world, Carnival Corporation’s stock is dually listed on both the New York Stock Exchange and London Stock Exchange under the symbol CCL, and is the only group in the world to be included in both the S&P 500 and the FTSE 250 indices. The company established its Asia headquarters in Singapore in 2013 and now operates multiple offices across Asia, including several locations in China.
