Strategy:
Madison Braids partnered with Video Supply to develop, produce and launch an influencer marketing campaign using a mix of video and photo ad creative. Our producers hired real customers with large Instagram followings to be the face of the video marketing series.
We strategically produced a variety of high-performing assets included:
- Testimonials
- People Stories
- Model and Lifestyle
- Product Demos
Results:
After the launch, testing, optimization and promotion of all top-performing assets, we helped Madison Braids generate the following UGC and ad performance results.
- Views: 9.2M+
- Sales: $2.4M+
- ROAS: 3:1 Return On Ad Spend
- Leads: 35k
Services:
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