Provided by: Video Supply
Client: Monday.com
Services: Animation and Video Editing
Introduction
Monday.com, a leading work operating system, needed engaging and informative videos to help users maximize their platform's potential. To achieve this, they partnered with Video Supply to create dynamic animations and seamless video edits that captured their brand identity and simplified complex workflows.
Client Needs
Monday.com sought a solution to:
- Enhance user onboarding: Create visually appealing tutorials to guide users through platform features.
- Engage their audience: Deliver animated content that resonates with their target audience of professionals and teams across industries.
- Increase knowledge retention: Simplify complex processes with motion graphics and animations to improve understanding.
Video Supply's Approach
1. Collaborative Pre-Production:
Video Supply worked closely with Monday.com’s team to:
- Develop detailed scripts emphasizing user benefits.
- Align on branding, tone, and visual style.
- Plan content that could be reused across marketing, training, and support channels.
2. Animation Design:
- Designed sleek, on-brand animations to showcase Monday.com’s intuitive interface.
- Incorporated motion graphics to highlight workflows, dashboards, and integrations.
- Animated icons and elements to simplify abstract concepts and bring the tutorials to life.
3. Expert Video Editing:
- Integrated screen recordings of Monday.com in action to demonstrate features in real-time.
- Applied seamless transitions and polished visuals for a professional look.
- Enhanced videos with a professional voiceover and background music for clarity and engagement.
Results Delivered
Video Supply successfully produced a series of high-impact videos that achieved the following:
- Boosted Engagement: The videos saw a 40% higher engagement rate on social media compared to previous content.
- Improved Onboarding: New users reported a 25% increase in platform understanding, with onboarding completion rates rising by 30%.
- Customer Satisfaction: Monday.com experienced a 20% reduction in customer support inquiries related to navigation and setup.
- Scalable Content: The videos were repurposed for multiple campaigns, saving the client time and resources.
Conclusion
Through innovative animation and meticulous video editing, Video Supply empowered Monday.com to enhance their user experience, improve retention rates, and strengthen brand engagement. The collaboration demonstrated how visual storytelling and professional video services can elevate a company’s digital strategy.
Looking for similar results?
Learn how Video Supply can help your business stand out with custom animation and video editing services. Contact us today!
