Client: Teachable
Services: YouTube Strategy, Short-Form Video, Educational Video Production, Ad Creative, Virtual Event Promo
Awards: 2 Telly Awards
Results:
- Sales: $6M+ lifetime revenue growth
- Leads Generated: 152,383+
- Video Views: 1.4M+
- YouTube Channel Growth: 100,000+ subscribers and counting
The Challenge
Teachable, the leading online course platform, wanted to grow and monetize its YouTube channel, drive more leads to its platform, and promote new software features and virtual summits through video. While they had great ideas, they needed a full-service partner to produce award-winning content that would engage their audience and deliver measurable business growth.
The Solution
Teachable partnered with Video Supply to launch a full-scale video marketing strategy across YouTube and paid campaigns.
Our work focused on:
- Producing High-Quality Educational Content that positioned Teachable as a thought leader in course creation and online education.
- Implementing a Consistent Content Calendar to increase watch time and subscriber retention.
- Scripting and Producing Video Ads to promote virtual summits, product features, and key campaigns.
- Building SEO-Optimized Video Titles, Descriptions, and Tags to drive organic traffic from search.
- Collaborating with Industry Experts to elevate content authority and cross-promote to new audiences.
- Launching Multiple Monetization Streams through affiliate partnerships, premium content, and sponsorships.
The Results
- 1.4M+ total video views, significantly increasing YouTube reach
- 152,383+ leads generated directly from video campaigns
- $6M+ in lifetime revenue growth from launches fueled by video
- 2 Telly Awards for outstanding video campaign and branded content
- Significant YouTube Subscriber Growth, positioning the channel as a top resource for online creators
- Multiple income streams unlocked, including Super Chat, brand deals, and affiliate revenue
Teachable’s video strategy transformed its YouTube presence into a profitable and influential content hub, making video a central pillar of their marketing and education ecosystem.
“We won a Telly Award! This video truly represented the passion Teachable and I have for the creators who say yes to their big ideas and share them with the world.”
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