All Hands Meeting - Match Group - Video Supply's Portfolio

Project Overview

Match Group, renowned for its diverse portfolio of dating platforms, embarked on an internal communications project aimed at engaging and aligning its global team through a comprehensive All Hands Quarterly Meeting video. This initiative was designed to ensure that employees across various locations and functions were informed about the company's progress, understood strategic directions, and felt part of the cohesive corporate culture.

Objectives

Enhance Internal Communication: Strengthen company-wide communication and ensure all employees are updated on corporate developments.
Boost Employee Engagement: Increase engagement and morale by showcasing success stories and recognizing individual and team contributions.
Align Strategic Vision: Ensure every team member understands the company’s strategic objectives and their role in achieving them.

Challenges

Geographical Dispersion: Addressing the communication needs of employees spread across different time zones and regions.
Content Relevance: Making sure the content is relevant and engaging for diverse internal audiences, from tech teams to marketing.
Consistency and Clarity: Maintaining a consistent message that clearly communicates complex information in an accessible way.

Strategy

Pre-production

Content Planning: Collaborated with department heads to outline key messages and updates to be shared in the video.
Script Development: Crafted a detailed script that balanced executive updates with employee stories and future outlooks.
Visual and Technical Planning: Designed a visually engaging template that could be consistently used for future quarterly videos to ensure brand and message consistency.

Production

Filming: Captured high-quality video segments of executives and employees, focusing on dynamic and engaging delivery.
Employee Inclusion: Included interviews and testimonials from employees at various levels to highlight diverse experiences and perspectives within the company.
Graphic Integration: Used graphics and text overlays to illustrate key points and data, making complex information easier to understand.

Post-production

Editing: Pieced together filmed content, interviews, and graphics to ensure a smooth narrative flow.
Feedback and Revisions: Implemented a structured feedback loop with stakeholders to refine the video before final release.
Accessibility Features: Added subtitles and made the video available in multiple languages to ensure inclusiveness.

Execution

The final video was a 30-minute comprehensive presentation that was streamed globally across all corporate channels. It featured a mix of executive speeches, employee spotlights, and visual data presentations to keep the content engaging and informative.

Results

Viewership: Achieved near 100% viewership among employees, with high engagement metrics in follow-up surveys.
Employee Feedback: Received overwhelmingly positive feedback, with many appreciating the inclusiveness and clarity of information.
Strategic Alignment: Post-video surveys indicated a significant improvement in employee understanding of the company’s goals and their individual roles.

Conclusion

Match Group's All Hands Quarterly Meeting video was a critical tool in enhancing internal communications and engagement. By effectively combining strategic messaging with personal employee experiences and high-quality production, the video helped to unify the team, reinforce the corporate culture, and align everyone with the company's vision for the future. This project not only served as an effective communication platform but also as a significant morale booster, setting a robust foundation for ongoing internal engagement.

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All Hands Meeting - Match Group

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