An internal communications video strategy begins with defining your business goals in communicating with your team and employees.
How will you engage, educate and inspire your employees to serve the company's vision, customers and culture.
Your strategy should be a blueprint to guide your employees along each step of their journey. Creating this strategy involve some work around messaging and what it looks like to have a strong company culture and an engaged employee.
Internal communication videos is one of the most important tools you can use to establish good relationships with employees, build loyalty, and keep them informed about everything going on in your organization. And with so many businesses global and virtual, internal comm videos help you reach everyone, no matter their location.
Using Video Supply, your company can create many ways for your employees and team to interact with each other while different relevant video messages with stakeholders and employees anywhere in the world.
With our creative marketplace and platform you can work with us to develop a strategy and create content at scale to share your message at the right place and right time.
An effective internal communications strategy is key to motivating and and inspiring your workforce. According to Facebook’s former Head of Global Internal Comms, Andrew Blotky, “Internal communications is not just about issues management, day in and day out, it helps to create a sense of ownership and camaraderie among workers, and making sure they have a clear sense of where the company is going and how their work fits into that.”
Internal videos help to connect employees from different time zones (95%), increase brand awareness (93%), and empower employees to share knowledge (93%). In addition, HR and recruitment can make use of the videos when hiring or onboarding staff!
Email and intranets have been a common way to communicate among co-workers and team. However with a pre-recorded or live video, time can be saved from long meetings, memos and more.
Using video to communicate with employees will also help you with these:
With Video Supply, you can easily create internal communications videos for any department, project and purpose.
If you'd like to map out a custom internal comms video strategy, schedule a free call with our team.
Or, shop from our curated marketplace of on-demand video production services.
Why Internal Communications Videos Are Crucial for Your Business
In today’s fast-paced business environment, effective internal communication is essential to maintaining a motivated, informed, and engaged workforce. Especially with an increasing number of remote teams, internal communications videos have become an indispensable tool for businesses of all sizes. These videos foster employee engagement, enhance company culture, and ensure that your team is always aligned with your company’s vision.
Internal communication videos are an essential part of modern corporate strategy. They help bridge gaps in communication by allowing you to speak directly to your employees in a way that is personal, engaging, and easy to understand. Whether you’re delivering company news, introducing new policies, or celebrating employee achievements, video helps you communicate clearly and effectively.
1. Improve Employee Engagement
Internal communications videos help employees feel more connected to the organization by providing a face behind the message. Videos are more engaging than written communication and offer a more personal touch. This increases engagement, improves understanding, and encourages employees to act on the information presented.
2. Strengthen Company Culture
By using video to highlight your company’s mission, values, and success stories, you help reinforce your company culture and keep employees motivated. Showing employees that they are valued and part of a larger goal strengthens relationships and builds loyalty.
3. Save Time and Resources
Pre-recorded videos save time compared to traditional meetings, and they can be watched on-demand, making them ideal for a global workforce. Videos are also easier to share across platforms, ensuring your message reaches everyone in the organization.
4. Facilitate Clear and Consistent Messaging
Videos help ensure that your message is communicated consistently across the organization. Whether it’s leadership updates or company announcements, videos ensure the message is delivered clearly and uniformly to all employees.
At Video Supply, we specialize in creating impactful internal communications videos that engage, educate, and inspire employees at every stage of their journey. Whether you need to share company-wide updates, onboard new employees, or create engaging training content, our team provides full-service video production tailored to your unique business needs.
How We Help:
Internal communications videos are a powerful way to engage, educate, and connect with your employees. They help create a unified company culture, ensure that important messages are delivered clearly, and motivate employees to perform at their best.
Contact Video Supply today to start creating high-quality internal communications videos that will help your business thrive.
Your company has its own virtual and in-person culture and community that's unique, let's use video to highlight it. Our team will meet with yours to align your goals and values to the project and messaging. From recruiting videos to mission and values or about us, Video Supply to help your brand stand out.
Connect with your team for better people retention. Using company updates, internal communications and genuine people stories will go a long way to build a loyal fanbase among your team and employees.
Videos can be formatted for many devices and devices.
We develop a strategy that supports your goals and drives massive ROI.
From your online workspace, access all your videos, raw and completed.
Enjoy high-quality content created and delivered as fast as possible.
Why should I use video for internal communications?
Videos are a more engaging and efficient way to communicate with your employees. They save time compared to long meetings or memos, are easier to understand, and allow for the delivery of a more personal message. Video content fosters connection, clarity, and stronger employee engagement, especially for remote or global teams.
How can internal videos help with employee engagement?
Internal communications videos humanize your brand by allowing leadership to connect directly with employees, share updates, and promote company culture. Video helps create a shared sense of purpose, making employees feel more connected and motivated. It’s also an effective tool for showcasing success stories, team achievements, and company values.
What types of videos are best for internal communications?
The best types of videos for internal communications include:
How long should an internal communications video be?
Internal communications videos should generally be short and focused—typically between 1-5 minutes. This ensures that employees stay engaged while receiving the information they need. However, longer videos (up to 15 minutes) can be used for training or in-depth company updates.
How do I get started with internal communications videos?
To get started, contact us for a free consultation. We'll help you define your goals, messaging, and target audience. From there, we’ll develop a custom video strategy, create content, and provide guidance on video distribution and optimization for your specific needs.
Any questions? Our team is here to help with strategy, planning, and launching your next successful project.
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