Project Overview

Summer Rayne Oakes, a renowned plant enthusiast and educator, transformed her passion for houseplants into a comprehensive online course with the Houseplant Masterclass on Teachable. Leveraging her popular YouTube channel, "Plant One on Me," Oakes addressed a significant gap in the market for in-depth houseplant care education. This case study explores how Teachable's video production and editing services enabled Oakes to create a successful online course, build a dedicated community, and inspire plant lovers worldwide.

Objectives

Summer Rayne Oakes' primary objectives for using Teachable were:

  • To create a comprehensive and monetizable online course on houseplant care.
  • To centralize her digital tools and resources within one platform.
  • To provide detailed, step-by-step education on houseplant maintenance.
  • To build a community of houseplant enthusiasts and inspire better plant care practices.

Challenges

Before adopting Teachable, Oakes faced several challenges:

  • A lack of centralized, comprehensive resources for houseplant care education.
  • The need to monetize high-quality content that went beyond what was available on YouTube.
  • The desire to minimize the use of multiple platforms for her digital tools and membership offerings.
  • The necessity of building a user-friendly sales page to instill confidence in potential buyers.

Execution

Course Conceptualization

Summer Rayne Oakes identified a significant interest in her YouTube content, where viewers frequently asked about her houseplant care practices. Recognizing the lack of comprehensive online resources for houseplant care, she conceptualized the Houseplant Masterclass to fill this void. The course aimed to cover the foundational elements of houseplant care, offering detailed guidance from basic to advanced techniques.

Platform Selection

Oakes chose Teachable for its robust features and ease of use. The platform allowed her to centralize her digital tools, course materials, and membership options, creating an ecosystem that minimized the need for multiple platforms.

Course Development and Sales Page

Teachable’s user-friendly interface facilitated the development of the Houseplant Masterclass. Oakes designed a detailed sales page to effectively communicate the value of her course. This page worked in tandem with her website, offering a seamless front-facing element that built confidence in potential buyers and streamlined the purchase process.

Integrated Ecosystem

By using Teachable, Oakes was able to integrate her courses, digital tools, and sustaining membership into a cohesive ecosystem. This integration simplified the management of her offerings and enhanced the overall user experience for her students.

Results

The adoption of Teachable led to significant achievements for Summer Rayne Oakes:

  • Comprehensive Course Offering: Oakes successfully created and launched the Houseplant Masterclass, providing in-depth education on houseplant care.
  • Increased Monetization: The platform allowed her to monetize her extensive knowledge and high-quality content effectively.
  • Centralized Resources: By consolidating her digital tools and membership offerings on Teachable, Oakes streamlined her operations and minimized the need for multiple platforms.
  • Global Community: Oakes built a dedicated community of houseplant enthusiasts who benefited from her detailed, step-by-step guidance and valuable resources.
  • Student Success: The feedback from her students highlighted the positive impact of the course, with many reporting improved houseplant care practices and a deeper appreciation for plants.

Need help with creating your sales page on Teachable?

Check out this blog post.

Download PDF checklist.

Get started with Teachable here.

Follow Summer on Instagram.

Follow Teachable on social media!

View Transcript

"We won a Telly Award! I'm seriously beyond grateful as their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

Teachable
Software Company

“We had a HUGE launch and saw an exciting amount of traffic come to the summit landing page [and video]. Conversion rates were above 60%, and an impressive amount of users signed up for Teachable on the spot!”

Teachable
Software Company
Customizing Your Sales Page with Summer Rayne Oakes
Want to talk about your project, ideas and goals first? Start with a free call. 🚀

More Projects Like This

The Creator's Mind Trailer

A multi-episode documentary series featuring top digital marketing experts.
View Project

Pure Via Brand Video

eCommerce product video for Pure Via.
View Project

Swerve Sweetener Brand Video

eCommerce product video for the Swerve Sweetener.
View Project

Your Business Needs More Videos

Video Supply offers easy, on-demand video production services worldwide — from ideation to publication. Powered by our creative marketplace software, global supplier network and trusted marketing methodology, you'll get results every time!

Shop From Our Curated Marketplace

Start creating professional videos immediately with a custom project or an on-demand, a la carte service.

Create Now
video production

Amazing Client Experiences

When you create with Video Supply, you’re joining 6,000+ entrepreneurs, brands and experts around the world — people just like you!

Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

Jess Catorc
Teachable

100,000+ Views — "Thanks for the FHL video ad. It's actually in our top 10 best FHL promo videos at the moment. Appreciate it."

John Parkes
ClickFunnels

$270,000+ Launch — “This video is f#*$ing perfect. This is PERFECT! Love how it is tight and clear call to action.”

Mike Michalowicz
Entrepreneur

$5M+ Lifetime Sales — "Seamlessly came into my team and helped with messaging and thinking through the story and pain points that my audience have."

Teri Ijeoma
Trade and Travel

$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."

Echo Summer Hill
Soul Up

$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.

Danielle Leslie
Culture Add Labs

$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.

Madison Braids
E-Commerce

300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."

Julie Stoian
Business Consultant

$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the challenge video series. 1.3k people registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator for $4500."

Adrienne Dorison
Run Like Clockwork

Transform Your Company, Guided By Our Experience

Carnival corporation logo
Course From Scratch logo
Marines logo
Princess Cruises logo
Teachable company logo
deadline funnel logo
Clutter brand logo
match group logo
The best way to succeed is with the hands-on experience, guidance, and innovation that you only get with our global team of video production and marketing experts. We’ve perfected working with cutting edge brands, while eliminating roadblocks, to transform your marketing and grow your business.

Work Featured In

Telly awards logo
Forbes logo
Entrepreneur logo
clickfunnels logo
HBO Max logo

We make it easy to create branded content worldwide.
Are you ready to get started?

Join hundreds of the world’s top brands in trusting Video Supply with your video content.

Create Now