Holland America Line hired Video Supply to produce a series of people stories highlighting crew members, officers, and employees from around the world. This initiative aimed to humanize the brand by showcasing the personal stories of those who make the company extraordinary. This case study highlights the story of DJ Baker and the impact of the "People Stories" video production service.
Holland America Line has been a recognized leader in cruising for 147 years. Known for spacious and comfortable ships, award-winning service, exquisite dining, and extensive activities, the company offers more than 500 sailings a year to destinations worldwide. Holland America Line is committed to environmental sustainability and social responsibility, consistently earning ISO 14001 certification and actively participating in community initiatives.
Holland America Line wanted to strengthen its brand image by highlighting the personal stories of its employees. The goal was to foster stronger connections with both customers and employees by showcasing the real people behind the brand. The challenge was to produce high-quality, engaging video content that could be used for internal and external communications, recruitment, and brand promotion.
Video Supply developed the "People Stories" video series, a storytelling-focused solution designed to capture and share the unique stories of Holland America Line's employees. This series used a combination of interviews, talking heads, and other footage to create a compelling narrative. Stock content from around the world was also incorporated to enrich the storytelling.
DJ Baker, one of Holland America Line's crew members, was featured in the series. The production involved:
The "People Stories" video series successfully met Holland America Line's objectives. The video featuring DJ Baker helped:
The collaboration between Holland America Line and Video Supply through the "People Stories" video series, featuring DJ Baker, exemplifies the power of storytelling in building brand identity and fostering connections. This case study demonstrates how high-quality video production and editing services can effectively communicate a brand's values and engage audiences on a deeper level.
We believe that people are a company's most valuable asset, and we're passionate about showcasing individuals who make a brand great.
That's why we created People Stories, a storytelling-focused solution for companies of all sizes to build relationships with customers and employees—and arm your business with the tools to tell your story in a powerful way.
People Stories use interviews, talking heads and other footage captured by our team and stock content from around the world. These stories can be powerful tools for internal and external communications, company news stories, recruitment stories and other documentary style content to expand your brand's reach and influence.
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Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."
100,000+ Views — "Thanks for the FHL video ad. It's actually in our top 10 best FHL promo videos at the moment. Appreciate it."
$270,000+ Launch — “This video is f#*$ing perfect. This is PERFECT! Love how it is tight and clear call to action.”
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$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."
$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.
$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.
300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."
$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the challenge video series. 1.3k people registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator for $4500."
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