Strategy:
Holland America Line came to Video Supply seeking help with multi-department video production project, campaigns and marketing initiatives. Video Supply produced on-brand original video across multiple global offices, ships and destinations worldwide. Operating in a multi-year partnership, Video Supply has helped Holland America Line generate millions in views, impressions and sales.
As a trusted Video Production partner, here are some of our top projects.
- People Stories: Featuring employees and crew members from around the world.
- Townhall Events: Live event video production to share company news.
- Executive Communications: Messages produced with top executives and thought leaders.
Video Supply has streamlined video production for Holland America Line and managed projects of varying scope, from single post-production only social assets to large-scale full service video production campaigns. As Holland America Line expanded and diversified business strategies, Video Supply adapted and helped lead the video marketing strategies in partnership with stakeholders from the executive team to ship onboard crew members and officers.
Video Supply produced brand-aligned videos for varied use cases, including Social, eCommerce, Retailer Product Training, PR, and even Internal Communications and more geared toward employees and customers. With dozens of shoots completed over the years, Holland America Line now has a massive footage library from which Video Supply has helped manage and then create new post-production assets.
Results:
- Increased brand awareness
- Increased trust with business development partners and agencies
- Millions in booked sales
Services:
About Holland America Line
At Holland America Line, we believe travel has the power to change the world. We consider it our higher purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity.
For 147 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place.
Our fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia — as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages.
Holland America Line is proud of its environmental program. The company earned its initial ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships' operations. Holland America Line has been re-certified to meet that standard again and again — demonstrating our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.
As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Whether it's donating shipboard items to an orphanage, cleaning up a neighborhood park, walking 5K onboard to raise funds for cancer research, or donating money to disaster relief, Holland America Line and our employees share time and resources to make a difference. Every Holland America Line employee is committed to providing a truly extraordinary experience for our guests. We look forward to welcoming you aboard.
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