Holland America Line hired Video Supply to produce a series of people stories highlighting crew members, officers, and employees from around the world.

Objective

The primary objective of the "People Stories" series was to humanize the Holland America brand by sharing the authentic experiences and contributions of its personnel. By doing so, the company aimed to:

• Strengthen internal and external communications.
• Enhance recruitment efforts by showcasing the company's culture.
• Expand the brand's reach and influence through powerful storytelling.

Video Production Process

The production of Jessica Schumann's story involved a comprehensive approach:

1. Interview and Footage Collection: The Video Supply team conducted in-depth interviews with Jessica, capturing her story and experiences. Additional footage included talking heads and contextual scenes that depicted her daily responsibilities and interactions.
2. Stock Content Integration: To enrich the narrative, stock content from various parts of the world was incorporated, highlighting the global nature of Holland America Line.
3. Editing and Storytelling: The collected footage was meticulously edited to create a cohesive and engaging story that resonated with both employees and customers.

About Holland America Line

Holland America Line, with a legacy spanning 147 years, is renowned for its spacious and comfortable ships, award-winning service, and extensive global itineraries. The company operates 11 modern classic ships offering over 500 sailings annually, covering all seven continents. Holland America Line is committed to environmental sustainability and social responsibility, continually earning the ISO 14001 certification for environmental management.

Meet Jessica. This is her story.

The video featuring Jessica Schumann provided an intimate look at her journey and role within Holland America Line. Jessica's story was a testament to the dedication and passion of the company's employees. It highlighted her daily tasks, the challenges she faced, and the satisfaction she derived from her work. This personal narrative not only showcased her contributions but also reflected the broader values and culture of Holland America Line.

The "People Stories" series, including Jessica Schumann's story, achieved significant success:

• Enhanced Brand Connection: By showcasing real stories of employees like Jessica, Holland America Line strengthened its emotional connection with both existing and potential customers.
• Recruitment and Retention: The videos served as a powerful recruitment tool, attracting individuals who resonated with the company's values and culture.
• Increased Engagement: The authentic storytelling approach led to higher engagement levels on social media and other platforms, expanding the brand's reach.

The collaboration between Holland America Line and Video Supply for the "People Stories" series exemplifies the power of authentic storytelling in brand marketing. By focusing on the real-life experiences of employees like Jessica Schumann, the series effectively humanized the brand, fostering stronger connections and enhancing the company's reputation. This case study underscores the value of professional video production and editing services in creating impactful and memorable brand narratives.

People Stories Video Production Service

We believe that people are a company's most valuable asset, and we're passionate about showcasing individuals who make a brand great.

That's why we created People Stories, a storytelling-focused solution for companies of all sizes to build relationships with customers and employees—and arm your business with the tools to tell your story in a powerful way.

People Stories use interviews, talking heads and other footage captured by our team and stock content from around the world. These stories can be powerful tools for internal and external communications, company news stories, recruitment stories and other documentary style content to expand your brand's reach and influence.