Holland America Line hired Video Supply to produce a series of people stories highlighting crew members, officers, and employees from around the world.This initiative aimed to humanize the brand by highlighting the unique experiences and dedication of its staff. This case study focuses on the story of Lisa Salmans, exploring her journey and the impact of the "People Stories" video production service.
Holland America Line sought to strengthen its brand image by showcasing the personal stories of its employees, fostering stronger connections with both customers and staff. The challenge was to produce high-quality, engaging video content that could be used for internal and external communications, recruitment, and brand promotion.
Video Supply developed the "People Stories" video series, a storytelling-focused solution designed to capture and share the unique stories of Holland America Line's employees. The series utilized interviews, talking heads, and other footage to create compelling narratives that resonate with viewers.
Holland America Line has been a recognized leader in cruising for 147 years. Known for spacious and comfortable ships, award-winning service, exquisite dining, and extensive activities, the company offers more than 500 sailings a year to destinations worldwide. Holland America Line is committed to environmental sustainability and social responsibility, consistently earning ISO 14001 certification and actively participating in community initiatives.
Lisa Salmans, a dedicated crew member of Holland America Line, was featured in the series. The production involved:
Lisa's journey is particularly inspiring. Having worked for distinguished individuals such as President Reagan and Rolling Stone, she found herself unfulfilled. She sought a job that would bring her joy each day. Her love for travel, meeting people, and beverages led her to Holland America Line. Here, she discovered happiness in striving for excellence in service and seeing her crew members succeed.
The "People Stories" video series, featuring Lisa Salmans, successfully met Holland America Line's objectives. The video helped:
The collaboration between Holland America Line and Video Supply through the "People Stories" video series, featuring Lisa Salmans, exemplifies the power of storytelling in building brand identity and fostering connections. Lisa's journey from working for high-profile individuals to finding true happiness at Holland America Line highlights the company's commitment to its employees' well-being and professional growth. This case study demonstrates how high-quality video production and editing services can effectively communicate a brand's values and engage audiences on a deeper level.
We believe that people are a company's most valuable asset, and we're passionate about showcasing individuals who make a brand great.
That's why we created People Stories, a storytelling-focused solution for companies of all sizes to build relationships with customers and employees—and arm your business with the tools to tell your story in a powerful way.
People Stories use interviews, talking heads and other footage captured by our team and stock content from around the world. These stories can be powerful tools for internal and external communications, company news stories, recruitment stories and other documentary style content to expand your brand's reach and influence.
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Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."
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$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."
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300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."
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