Madison Braids partnered with Video Supply to produce an influencer campaign of video content for the entire sales funnel.
This video sample is a brand awareness feature to engage and inspire customers of all ages and styles!
The primary objectives of the Madison Braids Influencer Campaign were to:
1. Influencer Selection and Script Development: The Video Supply team collaborated with influencers who had a strong presence in the beauty and lifestyle sectors.
Scripts were developed to ensure that the videos were engaging, informative, and authentic, reflecting the influencers’ genuine experiences with Madison Braids products.
2. Filming and Demonstration: Filming focused on clear, step-by-step demonstrations of how to use the Lulu braid. The influencers showed how quickly the braid could be applied, emphasizing the time-saving benefits and stylish results.
3. Editing and Post-Production: The editing process was crucial in creating concise and visually appealing videos. Background music, captions, and close-up shots were used to enhance the instructional aspect of the videos, making them easy to follow and visually engaging.
1. Quick and Easy Application: The videos emphasized the simplicity of using Madison Braids products. Influencers demonstrated how the Lulu braid could be applied in just a minute, saving users time and effort in their daily hair routine.
2. Versatility and Style: Each video showcased different ways to wear the braid, highlighting its versatility. Whether for a casual day out or a more polished look, the Lulu braid was shown to be a perfect accessory.
3. Real-Life Testimonials: Influencers shared their personal experiences and satisfaction with Madison Braids, adding credibility and relatability to the campaign. Their enthusiasm and genuine endorsements helped build trust with the audience.
Madison Braids partnered with Video Supply to develop, produce and launch an influencer marketing campaign using a mix of video and photo ad creative. Our producers hired real customers with large Instagram followings to be the face of the video marketing series.
We strategically produced a variety of high-performing assets included:
The Madison Braids Influencer Campaign successfully achieved its objectives, resulting in several key outcomes:
Through strategic influencer partnerships, meticulous planning, and creative execution, Video Supply helped Madison Braids effectively communicate the benefits of their products. The influencer campaign not only highlighted the simplicity and style of Madison Braids but also fostered a deeper connection with the target audience, driving both brand loyalty and sales.
"5.3+ million views, 811+ comments, 228 shares and thousands of impressions — so happy with the performance and results!"
"447 social shares and over 2,000 impressions with millions in the sales. This has been one of our longest running, most successful ads!"
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$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.
$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.
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