The Match Group is a leading provider of online dating services worldwide, with a portfolio of popular dating apps and websites, including Tinder, OkCupid, Match.com, and Hinge. Their mission is to help people find meaningful connections and lasting relationships in the digital age.
Challenge:
The challenge for Match Group was to demonstrate the power of their platform, particularly the app Hinge, in fostering deep, meaningful connections leading to long-term relationships. They aimed to showcase a success story that would not only highlight the unique features of their app but also inspire hope and belief in true love for their users.
Solution:
Match Group identified a compelling success story within their user base, the love story of this LA couple, who met on Hinge. This heartwarming narrative showcased the potential for genuine connections to blossom through the app.
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