Princess Cruises hired Video Supply to produce a series of people stories highlighting crew members, officers, and employees from around the world.

Meet Michelle. This is her story.

Project Overview

Princess Cruises has built its reputation on providing exceptional customer service and creating unforgettable travel experiences for its guests. Central to this success are the dedicated team members who embody the company's values and commitment to excellence. One such individual is Michelle Lagman, whose journey with Princess Cruises exemplifies the personal touch and passion that the company fosters in its employees. This case study explores how our video production and editing services helped highlight Michelle’s story and the broader narrative of Princess Cruises through the "People Stories" series.

Background

Michelle Lagman's love for travel began in her childhood, where she used jumbo cards as makeshift airline tickets, dreaming of making travel dreams come true. With over five years of experience in the airline industry before joining Princess Cruises, Michelle brought a wealth of knowledge and a personal touch to her role. Her dedication to ensuring each guest's journey is memorable aligns perfectly with Princess Cruises' tradition of exceptional service, reminiscent of the iconic Love Boat era.

Objectives

The primary objectives of the "People Stories" project featuring Michelle Lagman were to:

• Showcase Exceptional Service: Highlight Michelle’s commitment to customer service and her role in creating unforgettable experiences for guests.
• Humanize the Brand: Provide a personal touch by sharing Michelle’s journey and passion for travel, embodying Princess Cruises' mission.
• Engage and Inspire: Use Michelle’s story to engage with current and potential customers, as well as inspire employees and prospective team members.

Video Production and Editing Approach

Our "People Stories" video production service focuses on storytelling to build strong connections between brands and their audiences. For Michelle Lagman’s story, we employed the following approach:

• In-Depth Interviews: Conducted interviews with Michelle to capture her experiences, passion, and dedication. This included her transition from the airline industry to Princess Cruises and her commitment to exceptional service.
• Visual Storytelling: Used a mix of talking heads, candid footage, and stock content to create a compelling visual narrative. This approach helped convey the emotional and personal aspects of Michelle's story.
• Editing for Impact: Professionally edited the footage to highlight key moments, ensuring the narrative was engaging and resonated with viewers. This included seamless transitions, background music, and on-screen text to emphasize important points.
• Brand Alignment: Ensured the video aligned with Princess Cruises' brand values and mission, reinforcing their commitment to exceptional customer service and creating memorable travel experiences.

Outcomes and Impact

The "People Stories" video featuring Michelle Lagman achieved several significant outcomes:

• Enhanced Brand Image: The video reinforced Princess Cruises' reputation for exceptional customer service by showcasing the dedication and passion of their team members.
• Increased Engagement: Viewers connected with Michelle’s personal story, resulting in higher engagement rates on social media and positive feedback from both customers and employees.
• Employee Motivation: The video served as an inspiration for current employees, highlighting the importance of their roles and encouraging them to continue delivering outstanding service.
• Recruitment Tool: Potential team members were drawn to the company’s culture and values, making the video an effective recruitment tool for attracting top talent.

Conclusion

Michelle Lagman's story is a testament to the power of personal narratives in building brand loyalty and engagement. Through our "People Stories" video production service, we were able to capture and share her journey in a way that resonated with audiences and reinforced Princess Cruises' commitment to exceptional service. This case study highlights the effectiveness of storytelling in showcasing a company's most valuable asset—its people—and underscores the impact of high-quality video production and editing in achieving communication goals.