Are you an agency
service provider or consultant
taking on every single project
that comes your way, but it's
still not enough for your
business to actually grow to the
next level? Well, let's talk
about the one shift that you
need to change in your business
to completely transform
everything.
Recent client of mine shared
with me that he didn't really
have a mission and that he's
taken on basically every project
or client that comes knocking.
So getting referrals and having
some people know about you is
great, like in his situation,
but especially when you provide
a service to others, you're
missing a massive opportunity to
serve even more people that is
more of the same types of
people. This comes down to
niching, down, right, the niches
are in the riches, riches are in
the niches, right? Yeah, he said
it reversed. And I say it. But
far too many say yes to every
opportunity. Even if the client
may not be the best fit. It's
kind of like the client is
standing in front of you with a
stack of cash, and is like Here,
take this cash, I'll pay you.
But in the back of your mind,
you're like, I don't know if
this is the right thing to be
doing right now, I don't know if
they're the best fit for my
business. Well, this client is
nothing like the clients that
you can serve the best that
aligned with your own values. So
when it comes to getting clear
on who you serve, and focusing
your message, and your product
offerings to the same types of
people, you need to get clear on
four key areas of your business
vision, mission, movement, and
message. So when it comes to
your vision, this is all about
where you're taking your
business, and where you're
taking your audience or your
customers, painting a vision for
what the future looks like,
where you're going. And when you
arrive there, what it looks like
when you exist there. So this
may be say, if you're in the
health and wellness space, and
you're helping people simply
lose weight, right. And to be
more confident with their
appearance, it's kind of like
you're holding a mirror up to
them to be like, okay, here's
where you are right now, imagine
where you'll be when you say
lose those 30 pounds, you've
always wanted to lose or fit
into that suit, or that dress
that may fit 20 years ago, but
doesn't fit. Now, imagine where
you'll be when you're in social
settings, and you no longer have
to feel self conscious of how
you carry yourself in your body,
you're helping this person,
whether it's your customers like
in the situation, or your team
members, or future potential
team members, you're painting a
vision for what the future in
the business could possibly look
like, hopefully well, but
painting a picture for what that
looks like. So the vision is all
about where you're going.
Because when you can understand
where you're going, then your
mission becomes easier to build.
Because your mission, the second
element is all about how you're
going to get there. So the How
comes into place where you can
set Yes, a mission statement and
get clear on who you're serving
in this area. But in
understanding what your vision
Your mission is, or where you're
going how you're going to get
there, then you can start to
understand more about who you
should serve along the way and
who aligns with wanting to be a
part of this vision and mission
that you're seeking to build.
Because I guarantee especially
if you're clear, and often
polarizing on this vision and
mission, you will attract people
into your business as team
members or as customers. And
then you'll distract or repel
the people who don't belong to
that, that vision that mission.
And in doing so people are going
to resonate with the values and
the beliefs that you put out
there and others won't. And so
you want to make sure you
definitely connect with the
right people that you feel
passionate about to serve. And
that way you're not in a
situation say of this client or
other clients I've talked to
around, hey, I'm just saying yes
to every project that comes my
way, because they're willing to
give me money. But I know in the
back of my mind, or as I'm
working with them, probably
wasn't the best decision to say
yes. And they don't really align
to the type of customers I want
to serve. And on top of that,
you may be serving so many
different types of industries or
clients. And that just simply
means you're not as clear as you
should be on the vision and the
mission you're seeking to build.
Okay, so then the third element
is movement. So in building the
movement, this is all about the
who, right. So we got the
vision, the where the mission is
the how and the movement is the
who. So who are the people that
are a part of the movement that
you're building.
This is first your audience, so
those who you're talking to and
attracting, but then that
audience becomes your paying
customers, those who are looking
to work with you in different
ways, whether that's simply by
In your physical products or
joining a digital program,
online course, whatever your
product or service may be, this
is your who people who want to
be a part of what you're
building, because you're clear
on it, and you communicate it
often. And this, of course, also
applies to yourself and the team
that you attract, to help build
that mission, that vision. So
seeking to get clear on your
movement and who you want to
serve, and the attributes and
characteristics that define
them. Because through this
journey, that you're inviting
your customers, your audience
your team on, you're also
inviting them to a store into a
story that's about that you want
to support their journey, and
what they want. And the ones
that you feel most connected to,
and that you can talk with the
best often reflect the types of
people that you are, or you
prefer to surround yourself with
the fourth element, which is
just as important as the rest is
your message. This is your why.
So this is how you communicate
what you do, and how you do it,
and why you do it. And he
clearly a powerful way. So
you're communicating why you're
building this vision, how you're
building this vision with your
mission, who you're serving
through your movement, and then
your message and your message is
so vital, because this is where
a lot of your efforts going to
be taken up, taken up. Because
your message is going to be
inside of all the content you
put out there, especially video,
whether it's in an ad in a
YouTube video on your website
inside of a product, whatever
part of the customer journey
that your message sets, the
message is customized to where
you're moving, or, you know, the
people you're serving are on
their journey. And so you want
to make sure you're clear on
your message and know how to
talk about what you do and why.
So that way you can attract the
right people, you can build the
movement together. So these are
four key elements that help you
get clear on knowing who you
should serve, and what you need
to build in your business. So
that way you can grow beyond
just say, a solopreneur, or a
small but mighty team. And you
can start to attract more
predictable and similar clients
that want to work with you
exclusively because you're
speaking their language, and you
are inviting them into a story
that is about them. So again,
the four key parts vision, where
you're going, mission, how
you're going to get there, the
movement, who is going to help
you build that. And then the
message is why what you can
communicate with content to
invite others to build this with
you. I hope you found this
valuable. And I hope that you
can get clear on these four key
elements yourself inside of your
business in order to grow a
business that is truly serving
yourself, your family and your
audience. So make sure to
subscribe for more content like
this and follow along on the
journey and we look forward to
see you on a future video.
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