If you're looking to create your next eCommerce video, then you'll want to check out my list of the top 5 online platforms for eCommerce video!
But first...
How do you make your product stand out in a sea of millions of other products?
If you want to get your brand out there, it's important to make sure that you're using the right marketing techniques. One of the best ways to do this is through video marketing.
Video is the most effective form of communication today. It's so powerful, in fact, that it's become a huge driver of sales. But while brands have been using video as a marketing tool for years, they have yet to fully embrace the power of product videos.
Videos make it easier for brands to get high-quality footage of their products without spending all day searching for an expert videographer.
Video marketplaces are a great way to promote your brand and products. The largest online marketplaces are Amazon and Walmart. These sites have millions of users visiting them every day—and they know that if they want to sell their products, they need to make sure those people see them in an appealing light.
However, there are so many video platforms out there that it can be difficult to know which ones are best for your brand. In this post, we break down some of the biggest online marketplaces and provide you with some ways you can use to help your brand compete with some of the biggest retailers around.
Top 5 Video-Based E-commerce Platforms
#1 Amazon
As the number one eCommerce retailer in the country, Amazon is the destination for online shopping today. Their customer base is growing rapidly and they have the statistics to prove it.
Amazon Stores is a digital storefront where brands can customize the way they present their line of products.
With Amazon Stores, you can showcase your brand in the best possible light. Create a unique landing page that showcases your product information and images, along with an easy-to-use shopping cart and checkout process.
Here are the three main video placements offered by Amazon on its platform:
Video Tiles
Amazon Stores consist of different media tiles that will help improve the visuals of your digital storefront. One of which is a video tile. Video Tiles are a great way to showcase your product in action, and they can be used in conjunction with static images to create a seamless experience for consumers.
Video Tiles are often used in e-commerce websites to help customers understand how a product looks, feels, and works before they buy it. They make it easy to show off a product's features and benefits without having to write them out in text descriptions or short paragraphs on the page.
Interactive Video Modules
This feature allows for the addition of video content to the background of product pages. This content can be anything from product demos to customer reviews, giving customers a more engaging way to learn about products.
The key to using Background Video Modules effectively is to make sure the content is relevant and engaging. Amazon recommends using videos that demonstrate how the product works or that feature positive customer reviews. The videos should be a maximum of 15 seconds long and contain only relevant information.
Product Information Pages
The product information page consists of a number of elements, including a product description, images, customer reviews, videos, technical information, and more. All these elements are designed to give customers a comprehensive overview of the product, helping them make an informed decision.
The best way to show your customers what makes your offering unique is by embedding videos directly into the product detail pages on your website.
This will allow them to see the features of the product in action and gain a better understanding of how it works.
This can also help you increase sales by improving customer trust, as well as by providing additional information that helps them make a buying decision.
#2 Walmart
According to Statista, Walmart has become the second-largest eCommerce marketplace in the world, trailing Amazon by only a slim margin. In 2018, Walmart had sales of $500 billion and a global workforce of 2.3 million people. It operates more than 11,000 stores in 27 countries.
Walmart offers a wide range of products including apparel, jewelry, shoes, and accessories; home goods; furniture; sporting goods; toys; electronics; baby products; food items such as fresh produce and meat; health & beauty items like shampoo and makeup kits.
Below are the two video placements of Walmart's marketplace:
Product Information Pages
Incorporating a video into your product information page can demonstrate the benefits of the product you are selling in a flawless way, which makes it a great tool for convincing customers they need your product.
Interactive Multimedia
Interactive videos are a great way to enhance the customer experience. By allowing buyers to interact with a product video, you can help them make their own comparisons and decisions about your products. This can be particularly helpful in situations where you need to show off the benefits of a product or service, but you want your customers to actually experience those benefits for themselves.
#3 The Home Depot
The Home Depot is one of the largest retailers in the world, but did you know that they also have a robust eCommerce platform?
If you sell home improvement products, The Home Depot's eCommerce platform is a must-have for your business. They have millions of customers every year who are looking to purchase products from trusted brands like Craftsman tools and Husky tools.
By adding your product to this marketplace, you'll be able to reach new customers and increase your exposure among those who are already familiar with The Home Depot brand name.
Home Depot offers these two main video placements on its platform:
Video Carousel
Video Carousel is a series of videos that automatically play one after another, and can be found at the top of the page.
Video carousels are a great tool for video marketers, as they allow you to place multiple videos on the same page without having to create a new landing page. With a video carousel, you can show users different types of content in one place, and you can also customize it in a number of ways.
Product Highlights
The product highlight section contains a list of all of the products available for purchase on your website. This can be found directly below the featured video carousel.
This section is designed to make it easy for people to find what they're looking for. The items in this section are sorted by category, so you can easily see all of your products in one place.
#4 Wayfair
Wayfair is one of the largest online-only retailers on the internet. It has over 20 million active users who are looking for home decor and furniture products. The company has been in business since 2002 and has grown to offer more than 8 million products from more than 12,000 brands.
Here are the two main video placements on their platform:
Brand Pages
The Wayfair marketplace is a great place for sellers to create Brand pages. These pages allow sellers to list all of the products they have for sale in one place, so customers can easily find everything they're looking for.
In addition, the Wayfair marketplace allows sellers to add special offers and incentives to their products. This helps attract customers by offering them discounts and other perks.
Product Information Pages
When customers are browsing your product information pages, they'll see a media carousel that includes images, text, and video—and you can include video content in that media carousel to help customers understand how to use your products or services.
If you want to get even more creative, you can use the video carousel as a space to tell a story about your brand or products. You could use this space to highlight the history of your company or show how people use your products in their everyday lives.
#5 Etsy
With more than $10 billion in gross merchandise sales in 2020, Etsy is one of the most popular video marketplaces online.
Etsy has been around since 2005, but it wasn't until 2010 that it started selling video content. The site now hosts over 700,000 sellers and over 35 million active buyers.
Some of the most popular items sold on Etsy are handmade goods or vintage items that are sold as one-of-a-kind items.
Here are the main video placements Etsy offers:
Shop Videos
The About section is one of the most powerful sections on your Etsy shop because it allows you to connect with your audience on a deeper level. It also helps customers understand why they should buy from you and what makes you unique. If done correctly, it can also be used as a marketing tool for driving traffic to other pages within the shop.
Product Listing Videos
Video listings are exactly what they sound like: a video that shows your product and describes its features. Video listings are a great way to showcase your item in action, but they can also help answer common questions about your product.
Video listings are great for answering questions about how to use an item or how it works. If someone is looking at your listing and they have questions about how something works, you can answer those questions in the video itself.
Top 5 Video Marketplaces Online: The Takeaway
The internet is a magical place. It allows people from all over the world to connect, communicate, and make business deals with one another.
These top video marketplaces online are all about one thing: helping you get your videos in front of as many people as possible. This means there are thousands of people watching, sharing, and commenting on videos all day long. The more interesting your content is, the more likely it is that people will share it with their friends and followers, which means you can expect your audience to grow quickly.
So by going all-in on video content, you’ll have a leg up on the competition as the race for retail dominance rages on.
