Holland America Line hired Video Supply to produce a series of people stories highlighting crew members, officers, and employees from around the world. These videos highlight the personal journeys of their crew members, officers, and employees, aiming to humanize the brand and strengthen connections with both customers and staff. This case study focuses on the story of Dorus Zwerts, exploring his journey and the impact of the "People Stories" video production service.
Holland America Line wanted to enhance its brand image by showcasing the authentic and inspiring stories of its employees. The challenge was to produce high-quality, engaging video content that could be used for internal and external communications, recruitment, and brand promotion.
Video Supply developed the "People Stories" video series, a storytelling-focused solution designed to capture and share the unique experiences of Holland America Line's employees. The series utilized interviews, talking heads, and other footage to create compelling narratives that resonate with viewers.
Holland America Line has been a recognized leader in cruising for 147 years. Known for spacious and comfortable ships, award-winning service, exquisite dining, and extensive activities, the company offers more than 500 sailings a year to destinations worldwide. Holland America Line is committed to environmental sustainability and social responsibility, consistently earning ISO 14001 certification and actively participating in community initiatives.
Dorus Zwerts' journey is a testament to passion and dedication. The production process for his story involved:
Dorus started his maritime journey at the age of 10, sailing boats and later studying at a nautical school, focusing specifically on deck work. He joined Holland America Line and embraced his role with passion. His day starts early at 3:30 AM, involving voyage planning with the bridge team, monitoring traffic, ensuring the right course, and overseeing environmental services. Dorus loves his job because it allows him to meet a lot of people and expand his horizons.
The "People Stories" video series, featuring Dorus Zwerts, successfully achieved Holland America Line's objectives. The video helped:
The collaboration between Holland America Line and Video Supply through the "People Stories" video series, featuring Dorus Zwerts, exemplifies the power of storytelling in building brand identity and fostering connections. Dorus' journey from his early days sailing boats to his current role at Holland America Line highlights the company's commitment to its employees' passion and professional growth. This case study demonstrates how high-quality video production and editing services can effectively communicate a brand's values and engage audiences on a deeper level.
We believe that people are a company's most valuable asset, and we're passionate about showcasing individuals who make a brand great.
That's why we created People Stories, a storytelling-focused solution for companies of all sizes to build relationships with customers and employees—and arm your business with the tools to tell your story in a powerful way.
People Stories use interviews, talking heads and other footage captured by our team and stock content from around the world. These stories can be powerful tools for internal and external communications, company news stories, recruitment stories and other documentary style content to expand your brand's reach and influence.
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Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."
100,000+ Views — "Thanks for the FHL video ad. It's actually in our top 10 best FHL promo videos at the moment. Appreciate it."
$270,000+ Launch — “This video is f#*$ing perfect. This is PERFECT! Love how it is tight and clear call to action.”
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$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."
$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.
$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.
300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."
$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the challenge video series. 1.3k people registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator for $4500."
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