Teachable enlisted the expertise of Video Supply to create and edit an animated social media ad to promote their highly anticipated virtual event, the Share What You Know™ Summit. This strategic collaboration aimed to harness the power of visual storytelling to generate leads and drive sales. The resulting campaign was a resounding success, generating over 50,000 leads and thousands in trackable sales, significantly contributing to the overall marketing effort.
Learn more about creating a video ad for your next summit here.
The primary objectives for the Share What You Know™ Summit promotional campaign were:
The project faced several key challenges:
Video Supply collaborated closely with Teachable to understand the core message and goals of the Share What You Know™ Summit. We crafted a compelling storyline that encapsulated the essence of the summit—three days of insight and inspiration featuring industry experts and in-house product leads. The narrative emphasized the summit’s value proposition, highlighting proven strategies for creating online courses, developing visual brands, maximizing social media, growing email lists, generating new customers, scaling offerings, overcoming mental blocks, and managing business finances.
Our creative team at Video Supply designed vibrant, eye-catching animations that brought the storyline to life. The animations were crafted to be engaging and informative, capturing viewers' attention while conveying the key benefits of attending the summit. We ensured the ad was visually appealing and aligned with Teachable’s brand aesthetics, making it instantly recognizable and memorable.
The animated ad was strategically distributed across Teachable’s social media platforms, including Instagram, Facebook, LinkedIn, and Pinterest. The distribution strategy was designed to maximize reach and engagement, targeting both existing followers and new audiences likely to be interested in the summit.
The campaign achieved remarkable results, with the animated social media ad driving substantial engagement and conversions:
The collaboration between Teachable and Video Supply for the Share What You Know™ Summit showcases the transformative impact of dynamic video production and strategic social media marketing. This case study highlights the effectiveness of animated social media ads in generating leads and driving sales for virtual events. By creating a visually captivating and informative ad, Video Supply helped Teachable not only meet but exceed its promotional goals, setting a benchmark for future virtual summit campaigns.
The success of this campaign underscores the importance of investing in high-quality video production and strategic distribution to enhance event visibility and engagement. For organizations looking to promote their next summit, this case study serves as a testament to the power of compelling visual storytelling in achieving impactful marketing outcomes.
Follow Teachable on social media:
“The summit broke records with almost 70k registered, and attendees couldn't stop raving about the value throughout the sessions with over 152,383 leads.”
“We had a HUGE launch and saw an exciting amount of traffic come to the summit landing page [and video]. Conversion rates were above 60%, and an impressive amount of users signed up for Teachable on the spot!”
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Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."
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$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.
$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.
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