User-generated content (UGC) has become the cornerstone of social media marketing, providing brands with authentic, relatable, and highly engaging content. Whether it’s through micro-influencers, customer advocates, or celebrity endorsers, UGC serves as a two-way interaction—brands gain exposure from real users showcasing their products, while those users receive recognition, engagement, and even opportunities to grow their own following.

With consumer trust in traditional advertising declining, UGC has redefined how brands and audiences connect, making it one of the most effective strategies for increasing brand awareness, social proof, and conversions.

What is User-Generated Content?

UGC is any form of content—videos, photos, reviews, or testimonials—created by real users instead of brands. This type of content is highly valuable because it comes from genuine customers or influencers sharing their experiences, making it more relatable and trustworthy than traditional branded content.

Types of UGC:

• ‍Customer Reviews & Testimonials – Real users sharing their product experiences.
• ‍Social Media Posts & Stories – Photos and videos featuring a brand’s products in action.
• ‍Influencer Collaborations – Sponsored or organic content from micro-influencers and creators.
• ‍Unboxing & How-To Videos – Showcasing product features and benefits.
• ‍Hashtag Campaigns – Brand-driven challenges or contests encouraging audience participation.

Why Brands Should Leverage UGC

1. Builds Trust & Authenticity

Consumers trust peer recommendations more than ads. UGC feels real, fostering a deeper connection between brands and their audience.

2. Increases Engagement & Reach

UGC drives higher engagement rates than branded content. Social media platforms prioritize user content, meaning UGC is more likely to be shared, liked, and commented on.

3. Boosts Conversions & Sales

According to studies, UGC increases purchase intent by up to 97%. Seeing real customers using and loving a product influences buying decisions more than traditional ads.

4. Cost-Effective Marketing Strategy

UGC minimizes production costs while maximizing content variety. Instead of spending thousands on in-house production, brands can repurpose high-quality customer content to fill their content pipeline.

5. Strengthens Community & Brand Loyalty

Encouraging UGC makes customers feel valued and involved. Featuring them on your social media, website, or ads strengthens brand loyalty and turns buyers into advocates.

How Video Supply Can Help You Scale UGC Marketing

We specialize in User-Generated Content Creative Services, helping brands connect with creators, generate authentic content, and drive higher engagement across TikTok, Instagram, YouTube, and more.

Our UGC Services Include:

• ‍UGC Video Production – Authentic, high-converting content tailored for ads and social media.
• ‍Talent Casting – Connect with the right creators, models, influencers and actors to showcase your brand.
• ‍Editing & Optimization – Professional video editing, captions, and motion graphics to enhance performance.
• ‍Campaign Strategy – Develop a custom UGC marketing plan for long-term success.

👉 Ready to turn customers into brand advocates? Get started with UGC marketing today!

How do you come up with content ideas?

Our process is simple: We research your competitors as well as other players in parallel industries to identify their top-performing ads. We use that information to build a creative brief that reflects what’s working.

We then work with you to determine the best approach for your business and industry, so we can create an ad campaign that will maximize your return on investment (ROI).

How can Video Supply help with my social media marketing strategy?

It's no secret that social media is an important part of your marketing strategy. But the right strategy can make all the difference in how successful you are on social media.

We're here to help you create a social strategy that will align with your long-term goals. We'll help you set a purpose (brand building, educating, differentiating) and develop an action plan to make this strategy a reality.

What is UGC?

UGC is user-generated content is a collaboration process between a brand and TikTok, Instagram or YouTube creators where the brand outsources the creation of visual assets to them. The end result is the ability to create content at scale with variety, creativity and that speaks to any given niche.

The benefits of this kind of content are numerous:

• It allows you to reach a wider audience and increase your engagement rate on social media
• You can engage with more people in a more meaningful way as it gives them an opportunity to show off their personality
• It increases your reach and exposure by not having to pay for expensive ads or influencers
• You can target specific demographics without having to pay for targeted advertising

Who owns the content? Do I have the right to re-use the UGC assets?

We know you want to use your new assets in different ways. That's why we've made sure that every asset created through our UGC process belongs to you. This means you can repurpose any user-generated content created with Video Supply for your website, social media, paid advertising etc.

We're here to help you create a campaign that works for your brand, so if you want to make changes or adjustments to any of the assets generated by Video Supply, no problem! We'll be happy to work with you to ensure that the final product is exactly what you're looking for. 

Can I select my UGC creators?

Definitely. We understand that you're looking for a social media marketing solution that's as unique as your brand, and we want to ensure that the creator that participates in the process is someone that you can work with.

Before moving forward with a project, we will match you with what we think are the best creators. If for any reason you don't like any of them, let us know and we will find a new creator. We guarantee satisfaction of the UGC content we create.

How much does user-generated content cost?

It varies by creator but here are the common prices. Then agency fees are extra.

• Starter influencers (1000 - 10,000 followers): $10 - $100 per post.
• Micro influencers (10,000 - 50,000 followers): $100 - $500 per post.
• Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post.
• Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post.

Is User Generated Content effective?

User Generated Content is one of the most important tools in your e-commerce business’s marketing arsenal.

Here are some stats to prove it:

• More than 86% of companies today use user-generated content as part of their marketing strategy.
• More than half of consumers (50%) wish that brands would tell them what type of content to create and share.
• Ads based on user-generated content receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.
• As few as 16% of brands have a strategy regarding user-generated content.
• When users create and share content on social media channels, they get 28% higher engagement compared to standard company posts.