User Generated Content Services

What's Included

UGC services are scalable and a la carte. Order the quantity and type you need for your next campaign. 1 creator per 1 order with scalable video and photo deliverables.

The types of user-generated content include:

Product Demo: Detailed product demonstration video of what your product can do in 90 seconds or less.
Product Selfie: Photo selfies with creators and your product in focus.
Product Review: 90 second or less video of creator providing a product review or testimonial.
Unboxing: 90 second or less video of creator unboxing and reacting to the product.
Lifestyle Shot: Photos of your product being used in real-life activities.
YouTube Short: 60 second or less YT Shorts style video about your product with creator.
Instagram Reel: 60 second or less IG Reel style video about your product with creator.
TikTok: 60 second or less TikTok style video about your product with creator.
Product Only: Photos showing your product in the best way possible.

How do you come up with content ideas?

Our process is simple: We research your competitors as well as other players in parallel industries to identify their top-performing ads. We use that information to build a creative brief that reflects what’s working.

We then work with you to determine the best approach for your business and industry, so we can create an ad campaign that will maximize your return on investment (ROI).

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How can Video Supply help with my social media marketing strategy?

It's no secret that social media is an important part of your marketing strategy. But the right strategy can make all the difference in how successful you are on social media.

We're here to help you create a social strategy that will align with your long-term goals. We'll help you set a purpose (brand building, educating, differentiating) and develop an action plan to make this strategy a reality.

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What is UGC?

UGC is user-generated content is a collaboration process between a brand and TikTok, Instagram or YouTube creators where the brand outsources the creation of visual assets to them. The end result is the ability to create content at scale with variety, creativity and that speaks to any given niche.

The benefits of this kind of content are numerous:

It allows you to reach a wider audience and increase your engagement rate on social media
You can engage with more people in a more meaningful way as it gives them an opportunity to show off their personality
It increases your reach and exposure by not having to pay for expensive ads or influencers
You can target specific demographics without having to pay for targeted advertising

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Who owns the content? Do I have the right to re-use the UGC assets?

We know you want to use your new assets in different ways. That's why we've made sure that every asset created through our UGC process belongs to you. This means you can repurpose any user-generated content created with Video Supply for your website, social media, paid advertising etc.

We're here to help you create a campaign that works for your brand, so if you want to make changes or adjustments to any of the assets generated by Video Supply, no problem! We'll be happy to work with you to ensure that the final product is exactly what you're looking for.

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Can I select my UGC creators?

Definitely. We understand that you're looking for a social media marketing solution that's as unique as your brand, and we want to ensure that the creator that participates in the process is someone that you can work with.

Before moving forward with a project, we will match you with what we think are the best creators. If for any reason you don't like any of them, let us know and we will find a new creator. We guarantee satisfaction of the UGC content we create.

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How much does user-generated content cost?

It varies by creator but here are the common prices. Then agency fees are extra.

Starter influencers (1000 - 10,000 followers): $10 - $100 per post.
Micro influencers (10,000 - 50,000 followers): $100 - $500 per post.
Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post.
Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post.

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Is User Generated Content effective?

User Generated Content is one of the most important tools in your e-commerce business’s marketing arsenal.

Here are some stats to prove it:

More than 86% of companies today use user-generated content as part of their marketing strategy.
More than half of consumers (50%) wish that brands would tell them what type of content to create and share.
Ads based on user-generated content receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.
As few as 16% of brands have a strategy regarding user-generated content.
When users create and share content on social media channels, they get 28% higher engagement compared to standard company posts.

on-demand workshop

User Generated Content

User-generated content (UGC) is the bread and butter of marketing on social media. Whether it’s through micro influencers, customer advocates or celebrity endorsers, this type of content is a two-way street—brands get connected with fans organically showing off their product or service and those fans in return get noticed, featured, even potentially grow their own following.

It’s no surprise that UGC has become so popular: it’s an effective form of engagement because it’s a two-way street—brands get connected with fans organically showing off their product or service and those fans in return get noticed, featured, even potentially grow their own following. Especially in light of the pandemic, UGC has redefined how brands and consumers engage on social media.

This is why we’re here. We want to help you turn your customers into advocates through user-generated content. But before we jump into our step-by-step guide, let’s establish what UGC is, plus the do’s and don’ts of sharing it.

Want to talk about your project, ideas and goals first? Start with a free discovery call. 🚀

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"Using Video Supply's TikTok UGC video ads we were able to quickly increase app downloads and become a top ranking brand in the iOS app store."

Tiya

Marketing Manager

"5.3+ million views, 811+ comments, 228 shares and thousands of impressions — so happy with the performance and results!"

Madison Braids

eCommerce

“We had a HUGE launch and saw an exciting amount of traffic come to the summit landing page [and video]. Conversion rates were above 60%, and an impressive amount of users signed up for Teachable on the spot!”

Teachable

Software Company

100k+ Video Views — "Thanks for the FHL video you shared with us a few months ago! it's actually in our top 10 best FHL promo videos at the moment. Appreciate it."